Adweek
MAY 28, 2024
Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers, combining the Disney+ and Hulu libraries in one application. This came with refreshed branding, an opening orchestral mnemonic created by Oscar-winning composer.
AdExchanger
MAY 28, 2024
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor of bigger-picture analysis of marketing performance and a multi-methodology approach. Relying solely on MTA and MMM is not enough. There’s also a third method: incrementality.
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Adweek
MAY 28, 2024
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its images. A new campaign from independent Black-owned Washington, D.C.-based agency Creative Theory Agency hopes to right those wrongs and get.
AdExchanger
MAY 28, 2024
The data management platform category – and the world around it – has changed a lot since 2006 when Andy Monfried, this week’s AdExchanger Talks guest, founded Lotame. The company, which turned 18 this year, came of age in an ecosystem replete with cookies and devoid of regulation. In early 2020, when Google first announced its […] The post Lotame’s CEO Andy Monfried On The Company’s Next Phase appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 28, 2024
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the streamer still lacks technical capabilities that are table stakes for most of its competitors, like measurement, advanced targeting and the ability to.
Martech
MAY 28, 2024
On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 28, 2024
Late last year, Morning Brew hired Sara Badler, a longtime programmatic advertising executive, as its chief commercial officer. Badler previously led programmatic monetization for Dotdash Meredith and The New York Times. But this move doesn’t mean that Morning Brew, which built its business on direct, is planning to change its approach to monetization.
Adweek
MAY 28, 2024
Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal's one true desire. The spots, created by agency AMV BBDO and directed by Grandmas through production company Academy Films, capture the over-the-top dedication of some pet.
Martech
MAY 28, 2024
With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.
Adweek
MAY 28, 2024
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the streamer still lacks technical capabilities that are table stakes for most of its competitors, like measurement, advanced targeting and the ability to.
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Martech
MAY 28, 2024
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.
AdExchanger
MAY 28, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tricks Of The Trade Desk Anxiety has been brewing among publishers since The Trade Desk’s most recent earnings report. CEO Jeff Green used the call as an opportunity to reframe TTD’s focus away from championing “the open web” writ large toward support of […] The post Will The Trade Desk Become An Ad Net?
Digiday
MAY 28, 2024
For as many jokes that were made about X (formerly Twitter)’s proverbial funeral when Elon Musk bought the platform, the bird app has yet to see the final nail in its coffin. Back in 2022, on the heels of the platform’s fallout in the Musk era, a number of competitors sprung up, looking to cash in on the platform’s fledging audience. Initially, there was significant momentum built around decentralized social media platforms like Bluesky, created by former Twitter CEO Jack Dorsey and Mastodon.
AdExchanger
MAY 28, 2024
As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan. The post Inscape’s Founder Launches A New Venture For CTV Revenue Optimization appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
MAY 28, 2024
Some digital-only publishers, Complex and Nylon , are bringing back their print magazines this year after multi-year hiatuses. But their big returns — quarterly and biannually, respectively — are rooted more in special editions and collectables rather than traditional weekly or monthly runs. And the magazine publishers, like Time, that have been regularly operating print businesses in these modern times, may have proven that this model is the way to go, especially when prioritizing newsstand dis
illumin
MAY 28, 2024
Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.
Digiday
MAY 28, 2024
As of 2024, prominent “Super Smash Bros.” player Juan “Hungrybox” Debiedma has been a member of Team Liquid for over 10 years. The decade-plus collaboration shows how gaming creators have benefited from esports organizations’ long-term approach to talent management. Last month marked Debiedma’s tenth year as a member of Team Liquid, a Dutch esports organization that boasts a worldwide fan base.
Exchange Wire
MAY 28, 2024
Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are the judges looking forward to and what type of entries are sure to impress them? The Wires celebrates the best of [.] The post Fusing Creativity, Insight and Innovation: The Wires 2024 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
MAY 28, 2024
Dave Taylor, Chief Product Officer, Alliant Recent legislation across several states signals a significant shift in the marketing and data privacy landscapes. As of May 2024, 17 U.S. states have passed data privacy regulations, with more on the way. The fragmented data privacy reality that’s long been foretold is finally here for marketers. And with California’s landmark CCPA legislation settling into its fourth year and many more states rolling out similar legislation , brands and data provider
Exchange Wire
MAY 28, 2024
On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features Last week, Privacy Sandbox’s APIs were temporarily unavailable due to a misconfiguration in the Chrome-facilitated testing setup. The [.] The post Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features appeared first on ExchangeWire.com.
Digiday
MAY 28, 2024
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. The Q1 check-in TV networks’ new audience pitch, streaming movies’ diverse viewership and more The Q1 check-in As this year’s annual upfront advertising negotiations get underway, the traditional TV ad market is still in recovery mode, while the streaming ad market remains in growth mode but still has catching up to do, accord
More About Advertising
MAY 28, 2024
If there’s a football tournament on (or even if there isn’t), you can be sure that David Beckham is going to show up as a brand ambassador. Last year he earned a reported $92 million in sponsorship deals and he’s just signed another big one with AliExpress, an online retailer and Euro 24 sponsor owned … The post No Walkers, no game. Beckham and Thierry Henry team up for VCCP first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 28, 2024
As they battle each other for ad dollars and elbow their way to secure a chunk of media planners’ TV budgets, the two principal cinema ad firms are collaborating to get their data streams back in front of those planners, Digiday has learned. National CineMedia and Screenvision lost their access into Nielsen’s data feeds shortly after the pandemic started when the ratings firm dropped all out-of-home data input from its principal ratings feed with little notice, according to both ad firms.
More About Advertising
MAY 28, 2024
Feeling like going for a spin? amazing how we’re all hooked on satnavs but what happens if they don’t work? That’s the set-up for a diverting new effort for Toyota from Saatchi & Saatchi US as Hilary Swank and comedian Jimmy O. Yang set off through a neighbouring desert and icy tundra with only a … The post Toyota Land Cruiser to the rescue of stranded celebs?
Ad Badger
MAY 28, 2024
Looking to make a profit by taking advantage of price differences between retail stores and online marketplaces? Retail arbitrage is. Read More How Does Retail Arbitrage Work? The post How Does Retail Arbitrage Work? appeared first on Ad Badger.
More About Advertising
MAY 28, 2024
Challenger sstreaming brand Tubi and agency du moment Mischief @ No Fixed Address won the US Grand Effy this week, heading off competition from the likes of brand of the year McDonald’s and advertiser Molson Coors. Interpublic was holding company of the year for the third year in succession. Via two spots Tubi became the … The post Tubi and Mischief scoop top US Effy first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
MAY 28, 2024
Attention measurement has grown in popularity in recent years, thanks in part to its strong intuitive pull. Attention is table stakes for any ad to be effective – if audiences don’t pay any attention to an ad, it’s unlikely to have made an impression. Meanwhile high levels of attention suggest audiences are engaging with an ad, which seems likely to lead to positive outcomes for the marketer.
More About Advertising
MAY 28, 2024
What used to be called agencies come in all shapes and sizes these days (‘Studio’ seems to be the preferred nomenclature) and now three companies – DesignStudio, Analog and Pixel Artworks – are getting together to form creative group Further, backed by Waterland Private Equity which has already invested in Dept, Sideshow, iO and AFO. … The post New three-way creative group looks Further first appeared on More About Advertising.
Exchange Wire
MAY 28, 2024
Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising. Brand safety remains a priority for marketers across the [.] The post IAS Report – The State of Brand Safety in Singapore appeared first on ExchangeWire.com.
Ad Rants
MAY 28, 2024
In today's digital era, where content reigns supreme, visual storytelling is a dynamic strategy within digital marketing services. This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. It changes the user experience from just information that is easy to consume, memorable, and much more shareable.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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