Adweek
JUNE 10, 2024
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.
AdExchanger
JUNE 10, 2024
E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk's single sign-on product for user authentication. The post E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass appeared first on AdExchanger.
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Adweek
JUNE 10, 2024
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday. The long-awaited deal brings ChatGPT into Apple's offerings, including its Siri voice assistant and writing tools. Siri will ask for user.
The Ad Tech Blog
JUNE 10, 2024
For cybersecurity testing, the best fake email generators include Mailinator , Guerrilla Mail , Temp Mail , and EmailOnDeck. These tools provide temporary email addresses that can be used to test email security measures, phishing simulations, and other cybersecurity protocols without compromising real user data. How do fake email generators work? Fake email generators create temporary email addresses that can be used for a short period.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 10, 2024
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive.
Seth Godin
JUNE 10, 2024
If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important work for the urgent distraction of right now.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 10, 2024
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content — do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build an engaged audience that comes to you directly or via email and social media.
Adweek
JUNE 10, 2024
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it's adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform.
Martech
JUNE 10, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JUNE 10, 2024
Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will win this year. The picks ranged from spots that ran on advertising's biggest stage--the Super Bowl--to fantastic films.
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Martech
JUNE 10, 2024
Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the selection process is necessarily daunting. One factor to consider when selecting vendors is how they fit within their competitive landscape. On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both.
Adweek
JUNE 10, 2024
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use fantastical imagery to illustrate real consumer use cases. "Find Your Aesthetic" is a riff on Alice in Wonderland where a woman tumbles down a rabbit.
AdExchanger
JUNE 10, 2024
The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the talk of the digital advertising industry for the past week. Calling out the cream of the crop among media owners feels like a crystallization of The Trade Desk’s apparent pivot from champion of the open […] The post The Good, Bad And Overblown About The Trade Desk’s Top 100 List appeared first on AdExchanger.
VideoWeek
JUNE 10, 2024
Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes. Understanding which part of their audience they’re hitting with each channel is key, so they know they’re not just hitting the same people multiple times across multiple media types.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smaato
JUNE 10, 2024
When it comes to high visual impact and engagement, splash ads deliver. Splash ads are full-page ads that are displayed while a user loads an app — grabbing their attention as they wait for the requested content to load. “These ads made a huge splash in China when they first. The post What are splash ads? appeared first on Smaato.
Digiday
JUNE 10, 2024
The IAB Tech Lab is marking its 10th anniversary with a conference titled “Nothing will be the same.” During the proceedings taking place on June 11-12, participants will debate the challenges of the years ahead. IAB Tech Lab’s CEO Anthony Katsur is poised to kick off proceedings with a keynote heralding “the end of the beginning,” a line that harkens to a Churchillian oration that makes for an interesting reference as many label that 1942 speech as a turning point in World War II.
Martech
JUNE 10, 2024
Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy. The next-highest priority, at 61%, is integrating technology.
AdExchanger
JUNE 10, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […] The post The News Is Losing, What’s New?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JUNE 10, 2024
Right or wrong, ad verification technologies are the scapegoats whenever there’s a blunder in advertising. Be it fraud, ID spoofing or shady sites, these tools usually end up shouldering the blame. So it was no surprise when recent ad tech snafus dragged these companies into the spotlight. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
AdExchanger
JUNE 10, 2024
Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had publishers freaking out because they thought it would be like a built-in ad blocker for Safari? No. But Apple did announce a partnership with OpenAI that will incorporate ChatGPT into all of its products that […] The post Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework appeared first on AdExchanger.
Digiday
JUNE 10, 2024
The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. News of Costco’s new yet unnamed ad network, which is now reportedly in beta tests, trickled out last week. And a few weeks prior, JP Morgan Chase added its own offering to the mix , Chase Media Solutions, making it clear that marketers need to add Financial Media Networks
Martech
JUNE 10, 2024
“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. effectively self-optimizing) enterprise.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 10, 2024
Welcome to Cannes, where the Mediterranean meets the manicured and the social scene is as sparkling as the sea. From star-studded soirees to yacht-hopping escapades, this French Riviera gem is a playground for the bold and the beautiful. So, grab your shades and let’s dive into the glam and occasional absurdity of Cannes’ social whirlwind.
Exchange Wire
JUNE 10, 2024
DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [.] The post DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights appeared first on ExchangeWire.com.
Digiday
JUNE 10, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Molly Burke and Tyler Oakley joined YouTube more than a decade ago and built their respective online followings by advocating for the causes and communities of people that were important to them — even if it wasn’t always the easiest way to rapidly grow given the platform’s algorithm. Since then, Burke and Oakley both expanded to additional platforms, like Patreon and Twitch, to continue garnering meaningful relationships with their foll
IAB Tech Lab
JUNE 10, 2024
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments. IAB Tech Lab invites industry stakeholders to participate in public […] The post Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience appeared first on.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 10, 2024
Don’t ever say that uncertainty stops ad spending. So far this year, it’s held up strong despite regional conflicts, sticky inflation, high borrowing costs and the possibility of several markets slipping into a recession. And it looks set to keep going strong for the foreseeable future. In fact, spending experts have even revised their forecasts to account for the additional upside.
More About Advertising
JUNE 10, 2024
Steve Martin and Jamie Wynne-Morgan, who created and helmed the M&C Saatchi Sport & Entertainment agency for 20 years have joined MSQ to form new MSQ Sport + Entertainment. The new agency, which has global ambitions, will work for brands, talent and rights holders across sponsorship strategy, activation, social content, production, PR and communications, events … The post Former M&C Sport bosses join MSQ first appeared on More About Advertising.
Digiday
JUNE 10, 2024
At the World Wide Developer Conference, Apple executives previewed operating system updates for its desktop, mobile and peripheral devices, intended to entrench its position as one of the industry’s leading tech and media corporations. Apple Intelligence generated the bulk of mass media headlines, given it’s the tech giant’s primary gambit in the AI era and culmination of investments in cloud computing and on-device processing, not to mention partnerships with outfits such as C
More About Advertising
JUNE 10, 2024
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out of Home Organization President Tom … The post Out of Home breaks through 5% barrier says trade body WOO first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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