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Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.
Marketers and agencies are grappling with divisions over who exactly controls retail media spend, seemingly causing a trickle-down effect on how retail media deals are brokered. The rise of retail media networks has happened fast. By 2028, retail media is expected to account for almost a quarter of all U.S. media spend, according to eMarketer. At the same time, retail media networks are positioning themselves as media companies , blurring the line between retail media networks as performance mar
It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2.And when it does, Ashish Chordia knows just whats hes gonna wear. A branded Alphonso t-shirt, which hes been saving for over a decade for that very […] The post Alphonsos Founders Win Their Three-Year Legal Battle Against LG Electronics And Prep For An IPO appeared first on AdExchanger.
Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound and subscriptions continue to grow year over year. Some publishers see a rebound in digital ads and subscriptions after a tough 2023 (but not everyone) The Independent debuts AI-created news briefings with Google, Business Insider’s new editor is razor-focu
Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there might have been a clearer distinction between working with traditional celebrities and betting on creators in the earlier days of influencer marketing, the business
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there might have been a clearer distinction between working with traditional celebrities and betting on creators in the earlier days of influencer marketing, the business
Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e
“Have you ever clicked your mouse right here? You will.” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search. Read more » The post 30 years of online advertising: A revolution in marketing appeared first on Marketing Tech News.
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions and personalization is no longer a nice-to-have, its expected. Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.
Floor pricing in ad tech isnt as simple as it seems. Dive into why transparency around dynamic floors matters, whats driving SSP practices, and how publishers and buyers can reclaim clarity in the auction. Image credit @keithepetri It started with a tweet. Well, technically, it started on the Marketecture Live stage, when Sincera’s Co-founder, Mike OSullivan, made a point about how publishers should (and shouldnt) be handling floor pricing.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolives senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side. […] The post How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data appeared first on AdExchanger.
Will the last person to leave GroupM please turn out the lights? WPP’s media behemoth has lost a stream of executives recently – EssenceMediacom global CEO Nick Lawson departed in December, EM global COO Frances Ralston-Good left last week and now GroupM EMEA CEO (and recently IPA president) Josh Krichefski is leaving after 14 years. … The post More upheaval at WPPs GroupM as EMEA boss Krichefski leaves first appeared on More About Advertising.
Streaming’s share of TV viewing reached a new high in the US last month, making up 43.5 percent of total TV viewing, according to Nielsen’s latest The Gauge report. In conjunction, linear TV viewing (broadcast and cable combined) fell to a low of 44.4 percent, suggesting it is only a matter of time before streaming overtakes traditional TV’s share of viewing on TV sets.
Streaming has reshaped the way we watch content video-on-demand platforms have overtaken traditional TV theyre more affordable, accessible, and give you the freedom to watch video anytime, anywhere. With this rapid rise of OTT technology and shifting viewer habits, video publishers are eager to launch their own OTT apps and capitalize on this trend.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
It’s easy to be distracted by the wave that’s crashing on the shore. On the other hand, the tide is inexorable. It’s the long-term trend, the one that is quietly happening, over time. Sometimes, a big wave comes along and we lose our focus. It’s urgent. But expecting and working with the tide pays off. Waves burn out.
Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard’s Raja Rajamannar, stepping down after six years. Ferrero Rocher’s Phil Myers becomes deputy president. In a long career Wheldon (above) has seen marketing from a number of vantage … The post David Wheldon named as new WFA president first appeared on More About Advertising.
Reaching the right person with the right message at the right time has long been the cornerstone of advertising strategy. But in an era where misinformation spreads quickly and consumer trust is difficult to earn , advertisers must also consider the integrity of the content their ads appear alongside. According to the World Economic Forum , experts across the globe have identified misinformation and disinformation as the most severe global risk over the next two years.
DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and, more recently, growing competition in the space. DoubleVerify will now restrict keyword blocking to unclassified URLs only, with the company also launching tools to help advertisers optimize keyword blocklists to avoid ex
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale provides advertisers with easy-to-follow checklists to evaluate, reduce, [.] The post Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance appeared first on ExchangeWire.com.
Who hasnt moaned about the ubiquitous See it. Say it. Sorted. line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as the most annoying five words in Britain. But its done what all advertising strives for: its hugely effective … The post Advertising. Sorted. Just make it really annoying first appeared on More About Advertising.
Introducing Trusted Server a new paradigm for Publishers to take back control of their ad tech stack The post A New Paradigm for Publishers with Trusted Server appeared first on IAB Tech Lab.
iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. Built with publishers at its core, fusiion connects premium brands with gaming publishers [.] The post iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers appeared first on ExchangeWire.com.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
This article was first publish by Digiday sibling WorkLife As AI remakes virtually every industry and everyones way of working, laid-off professionals in Big Tech are discovering that their skills are in hot demand in some of the most unexpected places and HR people searching for tech talent are reaping the benefits. The tech industry continues reeling from layoffs.
Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [.] The post Digest: Disney+ joins Barb Advanced Campaign Hub appeared first on ExchangeWire.com.
Apple has brought in actor Pedro Pascal just ahead of a new season of his Netflix show The Last of Us to dance his way through a demo of its AirPods 4 with active noise cancellation. Well, its more than a demo its an emotional dream sequence that flips between misery and … The post Pedro Pascal turns up the volume for Apple AirPods 4 first appeared on More About Advertising.
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamps Authenticated Traffic Solution (ATS) can now achieve incremental advertising [.] The post Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA appeared first on ExchangeWire.com.
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
IAB Tech Lab releases the Privacy Taxonomy Implementation Guidelines for public comment until April 17, 2025 The post Privacy Taxonomy Implementation Guidelines are Open for Public Comment appeared first on IAB Tech Lab.
PubMatic, an independent technology company delivering digital advertisings supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatics CTV revenue more than doubled [.] The post PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments appeared first on ExchangeWire.com.
We know what youre thinking: Not another newsletter about ad tech and platforms. Fair. Theres no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isnt just a rehash of the weeks events. It’s a space where our reporters, led by Digidays senior editor Ronan Shields, step back and dissect whats really happening.
Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [.] The post Axis & StreamKey Partner to Elevate Video Advertising appeared first on ExchangeWire.com.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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