Adweek
SEPTEMBER 26, 2024
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric.
Martech
SEPTEMBER 26, 2024
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.
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Adweek
SEPTEMBER 26, 2024
After several years of declining relevance, Chili's is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK's Brandweek event in Phoenix, Ariz. "So much of Chili's popularity.
AdExchanger
SEPTEMBER 26, 2024
Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their own trade-offs and a lack of interoperability – resulted in significant confusion and limitations. With expanding consumer touch points and […] The post Experiencing Identity Chaos?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 26, 2024
A federal judge granted Oklahoma City NBC affiliate KFOR a temporary restraining order. KFOR sued State Superintendent Ryan Walters and his Press Secretary, Dan Isett, in federal court over claims the station was barred from entering the Oklahoma State Board of Education meeting main room. The lawsuit also asserted reporters at the station were not.
More About Advertising
SEPTEMBER 26, 2024
What we might call the legacy car industry really is having a torrid time. EVs have signally failed to lift the industry despite costing billions of dollars, not least because Western-made models are way too expensive compared to Chinese versions (answers on a postcard please.) Stellantis, which owns a multitude of middling to small brands, … The post Stellantis reviews five US auto brands as sales plummet first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 26, 2024
Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?
Adweek
SEPTEMBER 26, 2024
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in Wilmington, DE, the network announced that a settlement had been reached in the case. "Newsmax is pleased to announce it has resolved the litigation brought.
Exchange Wire
SEPTEMBER 26, 2024
Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from leukemia and passed away [.] The post In Memoriam: Emma Kate Williams appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 26, 2024
Hulu has found its ambassador for spooky season. Hulu's Huluween is back for a seventh year, and the streaming service has now tapped actor, producer, and director Elvis Nolasco as the face of the streaming platform's campaign. During Huluween, the platform promotes its spooky-themed programming. As part of this year's offerings, Nolasco will star in.
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Marketing Tech News
SEPTEMBER 26, 2024
Being able to create, edit, and share documents is a common need for many web applications in this digital age. Microsoft Word has come to define word processing software, and any web-based editor worth its salt will look to implement equivalent functionality. As a developer, you can make a strong business case to enrich the. Read more » The post Microsoft Word functionality in your web app: A developer’s guide appeared first on Marketing Tech News.
Adweek
SEPTEMBER 26, 2024
Chrissy Teigen knows better than most the power of an unfiltered connection with fans. Speaking at ADWEEK's Brandweek event in Phoenix, Ariz. on Wednesday, Teigen shares how she thinks about the content production for her pet food and merchandise brand, Kismet, launched in May with husband John Legend. While her team has previously spent up.
AdExchanger
SEPTEMBER 26, 2024
Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content. The post Who’s Winning The Streaming Race; The Writing’s On The Paywall appeared first on AdExchanger.
Adweek
SEPTEMBER 26, 2024
It's time to strap on your Ugg boots and download Charlie's Angels: Full Throttle because you're about to take a Wayback Machine ride to 2003. That's when a little series called Punk'd premiered on MTV and made cable television safe for the art and science of celebrity pranking. But to get a peek at the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 26, 2024
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. The post Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding appeared first on AdExchanger.
Adweek
SEPTEMBER 26, 2024
Late British art critic Brian Sewell is making a return to journalism via AI, according to the newspaper that established his reputation as a distinctive cultural voice. (The Guardian) The embrace of AI has raised eyebrows among staff after The Evening Standard made around 150 layoffs, including 70 editorial roles, as part of its move.
Seth Godin
SEPTEMBER 26, 2024
…are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them.
Adweek
SEPTEMBER 26, 2024
Lauren "Lo" Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. "Growing up in the entertainment industry can create a lot.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Chief Martech
SEPTEMBER 26, 2024
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.
Adweek
SEPTEMBER 26, 2024
Food is a key part of any game day party, but Matthew McConaughey has a theory about just how deep that connection goes in an ad kicking off Uber Eats' NFL campaign. The commercial, created by agency Special U.S. and debuting during Thursday Night Football tonight, shows McConaughey with a football in hand sharing a.
AdExchanger
SEPTEMBER 26, 2024
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question. The post How Political Candidates Can Woo Swing Voters Ahead Of The Election appeared first on AdExchanger.
Adweek
SEPTEMBER 26, 2024
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence. Gen AI accounted for $3 billion of the parent company's.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
SEPTEMBER 26, 2024
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.
Adweek
SEPTEMBER 26, 2024
The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week's new moves. BarkleyOKRP The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping.
Martech
SEPTEMBER 26, 2024
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.
Adweek
SEPTEMBER 26, 2024
Conspiracy theorist Alex Jones' Infowars media platform and its assets will be sold off piece by piece in auctions this fall to help pay the more than $1 billion he owes relatives of victims of the Sandy Hook (Conn.) Elementary School shooting, under an order expected to be approved by a federal judge. (AP) Infowars'.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Badger
SEPTEMBER 26, 2024
Non-converting spend is the portion of your ad budget that doesn’t result in direct actions like purchases or sign-ups. But. Read More Simple Ways to Cut Non-Converting Ad Spend in Amazon PPC The post Simple Ways to Cut Non-Converting Ad Spend in Amazon PPC appeared first on Ad Badger.
Adweek
SEPTEMBER 26, 2024
In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It's an odd situation, given the demographic's growing influence on culture and the economy. The University of Georgia's Selig Center for.
More About Advertising
SEPTEMBER 26, 2024
Is thinking ‘big’ always the beau ideal for agencies? It creates siloed departments, internecine cultures and prevents innovation from flourishing. Here’s why agencies should be thinking ‘small’ instead… THE BIG AND SMALL OF IT One of the first questions posed to the leader of any business, agency or otherwise, is generally one of ambition. What … The post BMB’s Jason Cobbold: why we need ‘big small agencies’ first appeared on More About Advertising.
Adweek
SEPTEMBER 26, 2024
Meta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing a look at new and future technology including artificial intelligence, its Ray-Ban Meta smart glasses, and its Orion prototype augmented reality glasses. The annual event is perhaps best known for its 2021 edition in October.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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