Martech
SEPTEMBER 26, 2024
This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
Chief Martech
SEPTEMBER 26, 2024
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 26, 2024
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.
Adweek
SEPTEMBER 26, 2024
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 26, 2024
Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?
Adweek
SEPTEMBER 26, 2024
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. "We've been on a bit of a journey to reclaim our.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 26, 2024
After several years of declining relevance, Chili's is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK's Brandweek event in Phoenix, Ariz. "So much of Chili's popularity.
Martech
SEPTEMBER 26, 2024
Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli regulator this week approved a chatbot that gives stock-picking advice. The bot, named Bridget, is the product of the tech startup Bridgewise. The company is working with one of the country’s largest banks, Israel Discount Bank, to roll out the product.
Adweek
SEPTEMBER 26, 2024
Chrissy Teigen knows better than most the power of an unfiltered connection with fans. Speaking at ADWEEK's Brandweek event in Phoenix, Ariz. on Wednesday, Teigen shares how she thinks about the content production for her pet food and merchandise brand, Kismet, launched in May with husband John Legend. While her team has previously spent up.
AdExchanger
SEPTEMBER 26, 2024
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. The post Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
SEPTEMBER 26, 2024
Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don't work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK's Brandweek summit.
Seth Godin
SEPTEMBER 26, 2024
…are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them.
Adweek
SEPTEMBER 26, 2024
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence. Gen AI accounted for $3 billion of the parent company's.
AdExchanger
SEPTEMBER 26, 2024
Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their own trade-offs and a lack of interoperability – resulted in significant confusion and limitations. With expanding consumer touch points and […] The post Experiencing Identity Chaos?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 26, 2024
In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It's an odd situation, given the demographic's growing influence on culture and the economy. The University of Georgia's Selig Center for.
AdExchanger
SEPTEMBER 26, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Header Bidding Rapper appeared first on AdExchanger.
Adweek
SEPTEMBER 26, 2024
Food is a key part of any game day party, but Matthew McConaughey has a theory about just how deep that connection goes in an ad kicking off Uber Eats' NFL campaign. The commercial, created by agency Special U.S. and debuting during Thursday Night Football tonight, shows McConaughey with a football in hand sharing a.
Ad Badger
SEPTEMBER 26, 2024
Non-converting spend is the portion of your ad budget that doesn’t result in direct actions like purchases or sign-ups. But. Read More Simple Ways to Cut Non-Converting Ad Spend in Amazon PPC The post Simple Ways to Cut Non-Converting Ad Spend in Amazon PPC appeared first on Ad Badger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 26, 2024
It's time to strap on your Ugg boots and download Charlie's Angels: Full Throttle because you're about to take a Wayback Machine ride to 2003. That's when a little series called Punk'd premiered on MTV and made cable television safe for the art and science of celebrity pranking. But to get a peek at the.
More About Advertising
SEPTEMBER 26, 2024
What we might call the legacy car industry really is having a torrid time. EVs have signally failed to lift the industry despite costing billions of dollars, not least because Western-made models are way too expensive compared to Chinese versions (answers on a postcard please.) Stellantis, which owns a multitude of middling to small brands, … The post Stellantis reviews five US auto brands as sales plummet first appeared on More About Advertising.
Adweek
SEPTEMBER 26, 2024
A federal judge granted Oklahoma City NBC affiliate KFOR a temporary restraining order. KFOR sued State Superintendent Ryan Walters and his Press Secretary, Dan Isett, in federal court over claims the station was barred from entering the Oklahoma State Board of Education meeting main room. The lawsuit also asserted reporters at the station were not.
Ad Monsters
SEPTEMBER 26, 2024
The IAB Connected Commerce Summit had one key focus: creating experiences that resonate deeply with consumers. Here’s what stood out. How to Supercharge Your Creative Strategy with AI Last week, I had the honor of moderating a session at the IAB Connected Commerce Summit called “How to Supercharge Your Creative Strategy with AI.” Joining me on stage were Mike Brunick, SVP, Head of Commerce Media at Yahoo; Devrie DeMarco, Managing Director at MediaLink/UTA; and Wendi Dunlap, EVP, Busi
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 26, 2024
It's hard to imagine a superstar like Keke Palmer -- famous for her starring roles in films like Nope and Scream Queens, and the Netflix animated sitcom Big Mouth along with two studio albums -- building a slide deck. And yet she does. "I make a deck for everything," she revealed onstage at Brandweek in.
AdExchanger
SEPTEMBER 26, 2024
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question. The post How Political Candidates Can Woo Swing Voters Ahead Of The Election appeared first on AdExchanger.
Adweek
SEPTEMBER 26, 2024
Hulu has found its ambassador for spooky season. Hulu's Huluween is back for a seventh year, and the streaming service has now tapped actor, producer, and director Elvis Nolasco as the face of the streaming platform's campaign. During Huluween, the platform promotes its spooky-themed programming. As part of this year's offerings, Nolasco will star in.
Exchange Wire
SEPTEMBER 26, 2024
Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from leukemia and passed away [.] The post In Memoriam: Emma Kate Williams appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 26, 2024
Late British art critic Brian Sewell is making a return to journalism via AI, according to the newspaper that established his reputation as a distinctive cultural voice. (The Guardian) The embrace of AI has raised eyebrows among staff after The Evening Standard made around 150 layoffs, including 70 editorial roles, as part of its move.
AdExchanger
SEPTEMBER 26, 2024
Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content. The post Who’s Winning The Streaming Race; The Writing’s On The Paywall appeared first on AdExchanger.
Adweek
SEPTEMBER 26, 2024
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in Wilmington, DE, the network announced that a settlement had been reached in the case. "Newsmax is pleased to announce it has resolved the litigation brought.
Digiday
SEPTEMBER 26, 2024
Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models. The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move when it announced legal actions against five companies as part of a wider crackdown on companies’ deceptive marketing and claims about AI products and services.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
133 
Let's personalize your content