Adweek
MARCH 13, 2025
Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media.
Martech
MARCH 13, 2025
Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free.
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Adweek
MARCH 13, 2025
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms--especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad.
Seth Godin
MARCH 13, 2025
The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one time, the most valuable magazine in the US, worth more than any TV network.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MARCH 13, 2025
Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety.
AdExchanger
MARCH 13, 2025
Capturing live sports is the white whale for CTV streamers. Live sports broadcasts rights are the surest bet for streamers to grab market share and to reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention, recent changes in the national sports zeitgeist like […] The post Streamers Tee Up New Ad Opportunities For Live Sports appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 13, 2025
AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter and more embedded in daily operations, ensuring they’re used responsibly, securely and ethically isn’t just a nice-to-haveit’s a must. “The question is the same, whether it is generative AI, traditional AI, machine learning or agentic,” said Kavitha Chennupati, senior
Adweek
MARCH 13, 2025
BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella. Led by media agency veteran Sean Corcoran as president, MissionOne will provide full-funnel media planning and buying services, as well.
AdExchanger
MARCH 13, 2025
Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months. Their reaction isnt […] The post Tariff Chaos And Yet More Ad Tech M&A appeared first on AdExchanger.
Adweek
MARCH 13, 2025
Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding "into more consistency." Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind National Women's.
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Martech
MARCH 13, 2025
Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Why are there differences?
Adweek
MARCH 13, 2025
Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and Threads, beginning on March 18, the company said. The regime not only mimics X's Community Notes, originally launched in 2019 under the name Birdwatch, but will.
Digiday
MARCH 13, 2025
Perhaps sensing the opportunity thats being created by agency holding companies getting bigger and broader and leaving mid-sized marketers to feel like theyre being overlooked another independent agency group is launching a new media agency extension. BarkleyOKRP, which has long handled some of its own media work but is primarily known for its creative chops, has launched media agency MissionOne Media.
Adweek
MARCH 13, 2025
Jesse Watters Primetime had a massive showing in the Adults 25-54 demo for Fox News with 550,000 viewers tuning in on Wednesday. Primetime also joined The Five in reaching 4 million total viewers, with that 5 p.m. show being the most-watched program of the evening across all three networks. Meanwhile, The Rachel Maddow Show continued.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 13, 2025
If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of failure, learning from it and moving on. Like most corporate cliches, it came and went.
Adweek
MARCH 13, 2025
For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work, create, and connect, WndrCo is identifying and backing the next wave of game-changing companies.
AdExchanger
MARCH 13, 2025
Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech. The post Scope3 Announces New AI Products To Reduce Ad Techs Growing Carbon Emissions Levels appeared first on AdExchanger.
Adweek
MARCH 13, 2025
Orlando Fox owned station WOFL has released footage of its studio getting hit by a tornado on Monday. The tornado destroyed two homes, according to officials. No injuries were reported. The footage from Fox 35's cameras showed swirling winds knocking down equipment on the station's weather deck. The camera lens then gets blocked by wind.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
MARCH 13, 2025
Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client.
Adweek
MARCH 13, 2025
The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. "Hosting the Golden Globes this year was without a doubt the most fun.
Ad Monsters
MARCH 13, 2025
AdMonsters Sell Side Summit laid bare the tensionsand opportunitiesthat will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series? From the keynotes to the workshops and roundtables, AdMonsters Sell Side Summit was a front-row seat to the evolving power dynamics in digital advertising. And right now, its feeling a lot like a full-court press, with buyers doubling down on efficiency and control as publishers scramble to find their footing
Adweek
MARCH 13, 2025
CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported in the market. Sports anchor Mike Cugno will introduce the cutting-edge technology, marking a new chapter in broadcast journalism. Later that evening, at.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
MARCH 13, 2025
Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. The updates announced today leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms.
Adweek
MARCH 13, 2025
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the.
Exchange Wire
MARCH 13, 2025
Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation. Many will be chatting about the Scope3 pivot after its announcement today. But I see it as an evolution, [.] The post MadTech Sketch: The Rise of the Super Signal Aggregator appeared first on ExchangeWire.com.
Adweek
MARCH 13, 2025
On the eve of March Madness, the biggest annual event in college hoops, men's grooming brand Duke Cannon has made its first name, image, and likeness deal. But there's a catch: The company can't use the name, image, or likeness of its new partner, the anonymous person underneath the Cy the Cardinal suit, also known.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
VideoWeek
MARCH 13, 2025
Channel 5, the Paramount-owned UK channel, has become the latest European broadcaster to revamp its streaming offering, replacing its My5 BVOD platform with a rebranded streaming service called 5. The new offering combines Channel 5’s linear network and catch-up service under the new brand, alongside other Paramount content, including programming from CBS, Comedy Central and MTV, as well as selected titles from Paramount+.
Adweek
MARCH 13, 2025
WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director since 2018. On Monday, Tegna announced that John Trevino was taking over leadership of the station and would replace Micki Byrnes who is.
More About Advertising
MARCH 13, 2025
JBL portable speakers are popular with the younger generation thanks to being outdoor-friendly, party-ready, and available to suit a good range of budgets. Havas offices in London and New York have got together to create a lively series of five 15-second ads to launch the brands next generation speakers. Together they leave us in no … The post Havas turns up the volume on JBL speakers first appeared on More About Advertising.
Adweek
MARCH 13, 2025
Former KIFI anchor Doug Long is now the current Idaho Falls, Idaho ABC and Fox affiliate's current evening co-anchor. Long will join Linda Larsen and meteorologist Michael Coats during the weeknight newscasts. Doug replaces Todd Kunz, who left the station in February. The station said longtime viewers of Local News 8 will recognize Doug as.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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