Adweek
JUNE 24, 2024
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal.
The Ad Tech Blog
JUNE 24, 2024
Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.
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Adweek
JUNE 24, 2024
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist. With a current valuation nearing $10 million, Ability.
Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 24, 2024
Jess Lanzillo rolls deep with Dungeons & Dragons--and not just with her trusty D20 die. "I kind of backward engineered my way into D&D," Lanzillo reveals to ADWEEK in her first interview as the new vp of franchise and product for the iconic strategy game, which celebrates its 50th anniversary this year. The Indiana-born gamer.
Martech
JUNE 24, 2024
Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. Yet, McKinsey’s 2021 survey found that only 26% of leaders create psychological safety for their teams. Yikes! How can we, as marketing leaders, address this gap?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 24, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JUNE 24, 2024
The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year's presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of.
AdExchanger
JUNE 24, 2024
Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the US. The announcement precedes the launch of Disney+ with ads in Latin America. The post Disney Expands Its Audience Graph And Clean Room Tech Beyond The US appeared first on AdExchanger.
Adweek
JUNE 24, 2024
Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of the consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. The co-founders hope to evaluate a broader variety of agencies than many traditional search consultants and avoid overreliance on well-known shops.
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AdExchanger
JUNE 24, 2024
Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […] The post The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead appeared first on AdExchanger.
Adweek
JUNE 24, 2024
An Adidas ad that borrows The Beatles' classic 1968 track, "Hey Jude," for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament. The commercial, created by agency Johannes Leonardo, shows support for the English team and specifically Jude Bellingham, who exemplifies.
AdExchanger
JUNE 24, 2024
Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy unique to these fairs. I enjoyed some of the sweets, but others weren’t to my taste, and I still recall […] The post Media Buying Doesn’t Have To Be A Mixed Bag appeared first on AdExchanger.
Adweek
JUNE 24, 2024
On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current role, including the importance of performance marketing and collaborations for driving success at Shake Shack. He's also candid about the challenges and changes Shake Shack.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 24, 2024
Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue. The post Robots.txt Can’t Fight Generative AI; Streamers On The Margins appeared first on AdExchanger.
Adweek
JUNE 24, 2024
Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for the season, and (for some) the rose wine headaches have eased off. Cannes Lions is over for another year. Whether you were there or not, you likely noticed the specter of AI looming large over.
AdExchanger
JUNE 24, 2024
Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […] The post NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance appeared first on AdExchanger.
Adweek
JUNE 24, 2024
Paramount+ is continuing a costly streaming TV trend. What's happening Today, Paramount+ announced price increases for both Paramount+ with Showtime and the Paramount+ Essential plan, its lowest ad-supported tier. Paramount+ with Showtime will increase by $1 to $12.99/month, and the Paramount+ Essential plan will increase by $2 to $7.99/month for all new subscribers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JUNE 24, 2024
While publishers are attempting to quell marketers’ concerns about the state of the open programmatic ad market , the buy-side is indicating that there are bigger factors at play that are contributing to their lost appetite than just MFA and fraud scares alone. A study from Adobe (which surveyed 2,841 marketers between Feb. 27 and March 7 in the U.S., Australia, France, Germany, India, Japan and the U.K.) found that fewer marketers are feeling prepared for third-party cookie deprecation than in
Exchange Wire
JUNE 24, 2024
On today’s news digest: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case The APAC ad market is expected to see growth of 8.5% this year to reach USD$289bn (£223bn). Similarly to [.] The post APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case appeared first on ExchangeWire.com.
More About Advertising
JUNE 24, 2024
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea never sees the light of day, was it ever that big in the first place? The CMO role has hugely expanded. Clients are accountable for profitability and identifying sources of future growth, and agencies need … The post True&North’s David Clayton: take your creative idea on a near-death experience first appeared on More About Advertising.
VideoWeek
JUNE 24, 2024
Retail media is “one of the most promising ad markets”, according to Philippe Boscher, Head of Digital, Data, Research, Adressable TV & Innovation at TF1 Publicité. But so far the formats have been largely limited to banners on ecommerce websites. “It’s not very appealing for a brand,” says Boscher. But by combining retail data with TF1’s premium video inventory, TF1 PUB can provide data-driven CTV placements.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 24, 2024
Any hope of Oracle’s advertising division continuing under new ownership is fading fast, as the company’s bosses show zero interest in selling it off. They’re done with advertising, leaving its executives to face the fallout. Digiday understands several hundred layoffs were involved in Oracle’s advertising division’s closure, with the majority of those staffers learning of the plans when they were announced publicly during the tech company’s latest earnings call earlier this month.
VideoWeek
JUNE 24, 2024
Freely, the collaborative streaming service from the UK broadcasters, has announced partnerships with four more major smart TV manufacturers, making the connected TV app available on new Toshiba, Sharp, Panasonic and Metz models. Freely launched at the end of April on Hisense TVs, before adding Bush to its smart TV roster last month. The latest additions expand the lineup to a total of six smart TV partners.
Digiday
JUNE 24, 2024
While Google’s latest delay in deprecating third-party cookies in Chrome might offer some reprieve for teams still behind on post-cookies prep, it also underscores the intricate landscape of digital advertising. The delay, attributed to “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers” in a recent Digiday article , emphasizes the need to map the post-cookies landscape.
More About Advertising
JUNE 24, 2024
What were the trends and themes at Cannes? We saw more brands embracing the now, living in the moment, moving fast with the culture, favouring present over nostalgia. Prime examples of this were the Grand Prix-winning DoorDash Super Bowl ad and Coors’ viral moment when Shohei Ohtani, the famed Japanese baseball player, damaged a billboard … The post Landor CCO Teemu Suviala: my Cannes Lions takeaways first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 24, 2024
Linda Yaccarino was a whirlwind at Cannes Lions this year. From villa interviews in the hills to celeb chats on the Croisette, yacht hangouts in the marina to pitching advertisers in X’s ( formerly Twitter ) plush Carlton suite — she, it seems, was everywhere. It was quite the contrast from last year when she was a no-show as X’s newly appointed CEO.
More About Advertising
JUNE 24, 2024
McCann London has lured Lynsey Atkin from Channel 4’s 4Creative to be its new CCO. She replaces Laurence Thomson and Rob Doubal who are joining M&C Saatchi in similar roles. McCann London won two Grand Prix for Xbox at the recent Cannes Lions. 4Creative also picked up Lions for its in-house work. Atkin, ECD at … The post McCann picks 4Creative’s Atkin to replace Thomson and Doubal first appeared on More About Advertising.
Rob Campbell
JUNE 24, 2024
Growing old is a fascinating experience because of the multitude of ways it impacts you. And while a lot of the narrative around it is negative, it’s not entirely the case. You give less of a f**k about things that used to bother you because you realise they don’t really matter. And you feel more confident to speak up about issues that do bother you, because you are less nervous about expressing how you feel.
More About Advertising
JUNE 24, 2024
How do you show, say, Bentley owners without them looking complete plonkers? Depicting the owners of such expensive machinery in such a way has clearly eluded Interpublic’s IPG-X in this ridiculous farago, showcasing its new ‘Gen B’ platform. Does a new ad equal a new platform these days? Surely some mistake. We’re back well and … The post Go on then, how do you Bentley?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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