Adweek
DECEMBER 19, 2024
Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022 with $50 million in backing from businessman Stewart W. Bainum, generates revenue from three primary sources: subscriptions (45%), advertising (35%), and philanthropy.
Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
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Adweek
DECEMBER 19, 2024
The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared. ADWEEK asked 13.
Ad Badger
DECEMBER 19, 2024
If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon PPC. However, let’s quickly dive. Read More Amazon PPC: 12-Point Guide (2024 Update) The post Amazon PPC: 12-Point Guide (2024 Update) appeared first on Ad Badger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 19, 2024
Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the network's top-rated program. "Chris is a one-of-a-kind talent whose unrivaled analysis and commentary has helped grow the audience at NewsNation and strengthen our brand,".
Ad Monsters
DECEMBER 19, 2024
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
DECEMBER 19, 2024
Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deals success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green. Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business.
Adweek
DECEMBER 19, 2024
When Omnicom announced its takeover of Interpublic Group (IPG) on Dec. 9, its leadership was clear that the deal was pending regulatory approval. Ten days later, the deal is facing its first probe from Congressional representative Jim Jordan, who is investigating the two holding companies' ties to two organizations he views as anti-conservative.
AdExchanger
DECEMBER 19, 2024
With both Christmas and New Years falling right in the middle of the week this year, lets be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this years most-read stories on AdExchanger. The post AdExchangers Top 3 CTV Stories Of 2024 appeared first on AdExchanger.
Adweek
DECEMBER 19, 2024
The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought.
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AdExchanger
DECEMBER 19, 2024
The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across multiple retail media networks. Absent standardization, it makes sense for brands to just spend […] The post Hallelujah, Retail Media Standards: Miracle Or Meh?
Adweek
DECEMBER 19, 2024
Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago. As the war broke out and staff scattered across Europe, the agency put out lauded work for its clients while fighting Russian aggression with creativity. Still staunchly.
Martech
DECEMBER 19, 2024
Using language to deceive, aka lying, was a uniquely human activity. I say was because artificial intelligence is now doing it, too. Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. Under normal circumstances, when asked to answer a potentially offensive questionfor example, to provide a detailed description of a violent actClaude will refuse.
Adweek
DECEMBER 19, 2024
ESPN is assembling a new team. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. ESPN Squad was developed by ESPN Creative Studio and is designed to bring fun and entertainment to audiences, while introducing something unexpected to the ESPN ecosystem. The main.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
DECEMBER 19, 2024
Last month, Clip It,Robloxs version of TikTok,launched its first official ad products. Now, Sia has become the first musician to activate inside Clip It and its already sparked an unprecedented uptick of user activity within the experience. Much like TikTok, Clip It is a short-form video service located entirely inside Roblox, with users able to create, share and scroll through videos of their in-game avatars dancing to music inside a variety of virtual settings.
Adweek
DECEMBER 19, 2024
Fox News mainstay Neil Cavuto is leaving the network after 28 years. Cavuto will announce his departure on Thursday towards the end of his 4 p.m. newscast, Your World with Neil Cavuto. A Fox News spokesperson confirmed Cavuto's exit to TVNewser. "Neil Cavuto's illustrious career has been a master class in journalism, and we're extremely.
Digiday
DECEMBER 19, 2024
The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce media network, RE/MAX Media Network, a programmatic offering leveraging the real estate brands owned properties across its websites, email newsletters, and in-property digital displays.
Adweek
DECEMBER 19, 2024
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa, according to the cultural blog Atkins Bookshelf, and 70% of malls and shopping centers employ one, as per NationalSanta.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
DECEMBER 19, 2024
Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While its been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early adopters will be the ones that win the day. AI agents provide marketers with a new opportunity to reduce the distance between data and action.
Adweek
DECEMBER 19, 2024
In this episode of the Marketing Vanguard podcast, Jenny Rooney connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable.
Single Grain
DECEMBER 19, 2024
If you deal in high-ticket sales, then you know how important it is to nurture enterprise-level leads in your marketing funnel. And with that comes a well-balanced (and measured) ABM strategy. The best way to measure ABM success is by focusing on a few specific metrics in particular. The core ABM metrics you’ll want to care about will typically measure revenue, ROI, conversions, lead generation, and customer retention.
Adweek
DECEMBER 19, 2024
When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's revenue picture, judging from recent events. In March, the home-improvement colossus rebranded the platform with a catchier handle--Orange Apron Media. The platform allows suppliers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 19, 2024
This is some way to start your day: Neverland and Rightmove have taken house-hunting out of the cosy domestic sphere to present it as a personal, high-dive adventure tale. Professional diver Zoe is here to show us that Rightmove has a house to match everyones requirements, however unique. Launching on Christmas Day ahead of the … The post Extreme house-hunting with Rightmove and Neverland first appeared on More About Advertising.
Adweek
DECEMBER 19, 2024
WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64. "Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark. Our family along with the city of Lynchburg lost a man of hope, someone who loves his city and.
More About Advertising
DECEMBER 19, 2024
More (property) moving tales: this time Lucky Generals for Zoopla. As with Neverland for Rightmove, it’s easy to see why these property websites don’t actually show the agony and grief of actually moving house or flat. Zoopla has rather more sweat and angst with its sports analogy. Property is a national obsession in the UK. … The post Zooplas sweaty take on moving house first appeared on More About Advertising.
Adweek
DECEMBER 19, 2024
Omnicom's acquisition of IPG may have been the biggest agency news of the year, but it wasn't the only move in the sector this month. We've gathered up some of the bigger moves made in the last couple of weeks. Alma Alma has appointed Jorge Murillo as co-chief creative officer, to help to steer the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdvertiseMint
DECEMBER 19, 2024
The holiday season is a prime opportunity for businesses to increase sales , and Meta ads offer a powerful tool to reach potential customers. By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.
Adweek
DECEMBER 19, 2024
Major League Baseball's winter meetings have been over for a week, but the organization saved one of its biggest swings for today--promoting Uzma Rawn Dowler to its new chief marketing officer. A 10-year MLB veteran, Rawn begins her new role in January and will report to Noah Garden, MLB's deputy commissioner of business and media.
More About Advertising
DECEMBER 19, 2024
Remember when post-Christmas winter sales were a big thing? People queuing up all night to bag a sofa, I seem to recall Next opening at some ungodly hour on Boxing Day. As with so much in life Amazon has changed that, with its pre-Christmas Black Friday extravaganza imitated everywhere, so there’s even less to look … The post MAA Ad of the Week: DFS let your bum do its thing from Pablo first appeared on More About Advertising.
Adweek
DECEMBER 19, 2024
Kyle Raleigh, the son of WCPO meteorologist Steve Raleigh, pleaded guilty to assaulting a couple outside the Montgomery Inn Boathouse last summer. As part of his plea agreement, prosecutors agreed to dismiss a felonious assault charge, the most serious count. He now faces two misdemeanor assault counts. The dustup happened over the summer when Raleigh's.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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