Adweek
DECEMBER 19, 2024
ESPN is assembling a new team. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. ESPN Squad was developed by ESPN Creative Studio and is designed to bring fun and entertainment to audiences, while introducing something unexpected to the ESPN ecosystem. The main.
Ad Badger
DECEMBER 19, 2024
If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon PPC. However, let’s quickly dive. Read More Amazon PPC: 12-Point Guide (2024 Update) The post Amazon PPC: 12-Point Guide (2024 Update) appeared first on Ad Badger.
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Adweek
DECEMBER 19, 2024
Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 has been through a lot since its launch in Kyiv four years ago. As the war broke out and staff scattered across Europe, the agency put out lauded work for its clients while fighting Russian aggression with creativity. Still staunchly.
AdExchanger
DECEMBER 19, 2024
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies. The post What You Looking At, Chief?; Copycat Cases appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 19, 2024
The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared. ADWEEK asked 13.
AdExchanger
DECEMBER 19, 2024
The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across multiple retail media networks. Absent standardization, it makes sense for brands to just spend […] The post Hallelujah, Retail Media Standards: Miracle Or Meh?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 19, 2024
With both Christmas and New Years falling right in the middle of the week this year, lets be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this years most-read stories on AdExchanger. The post AdExchangers Top 3 CTV Stories Of 2024 appeared first on AdExchanger.
Adweek
DECEMBER 19, 2024
WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64. "Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark. Our family along with the city of Lynchburg lost a man of hope, someone who loves his city and.
Ad Monsters
DECEMBER 19, 2024
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.
Adweek
DECEMBER 19, 2024
In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO).
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Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
Adweek
DECEMBER 19, 2024
Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the network's top-rated program. "Chris is a one-of-a-kind talent whose unrivaled analysis and commentary has helped grow the audience at NewsNation and strengthen our brand,".
Digiday
DECEMBER 19, 2024
Last month, Clip It,Robloxs version of TikTok,launched its first official ad products. Now, Sia has become the first musician to activate inside Clip It and its already sparked an unprecedented uptick of user activity within the experience. Much like TikTok, Clip It is a short-form video service located entirely inside Roblox, with users able to create, share and scroll through videos of their in-game avatars dancing to music inside a variety of virtual settings.
Adweek
DECEMBER 19, 2024
The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
DECEMBER 19, 2024
Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deals success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green. Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business.
Adweek
DECEMBER 19, 2024
When Omnicom announced its takeover of Interpublic Group (IPG) on Dec. 9, its leadership was clear that the deal was pending regulatory approval. Ten days later, the deal is facing its first probe from Congressional representative Jim Jordan, who is investigating the two holding companies' ties to two organizations he views as anti-conservative.
Single Grain
DECEMBER 19, 2024
If you deal in high-ticket sales, then you know how important it is to nurture enterprise-level leads in your marketing funnel. And with that comes a well-balanced (and measured) ABM strategy. The best way to measure ABM success is by focusing on a few specific metrics in particular. The core ABM metrics you’ll want to care about will typically measure revenue, ROI, conversions, lead generation, and customer retention.
Adweek
DECEMBER 19, 2024
Fox News mainstay Neil Cavuto is leaving the network after 28 years. Cavuto will announce his departure on Thursday towards the end of his 4 p.m. newscast, Your World with Neil Cavuto. A Fox News spokesperson confirmed Cavuto's exit to TVNewser. "Neil Cavuto's illustrious career has been a master class in journalism, and we're extremely.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
DECEMBER 19, 2024
The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce media network, RE/MAX Media Network, a programmatic offering leveraging the real estate brands owned properties across its websites, email newsletters, and in-property digital displays.
Adweek
DECEMBER 19, 2024
Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022 with $50 million in backing from businessman Stewart W. Bainum, generates revenue from three primary sources: subscriptions (45%), advertising (35%), and philanthropy.
More About Advertising
DECEMBER 19, 2024
This is some way to start your day: Neverland and Rightmove have taken house-hunting out of the cosy domestic sphere to present it as a personal, high-dive adventure tale. Professional diver Zoe is here to show us that Rightmove has a house to match everyones requirements, however unique. Launching on Christmas Day ahead of the … The post Extreme house-hunting with Rightmove and Neverland first appeared on More About Advertising.
Adweek
DECEMBER 19, 2024
When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's revenue picture, judging from recent events. In March, the home-improvement colossus rebranded the platform with a catchier handle--Orange Apron Media. The platform allows suppliers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 19, 2024
More (property) moving tales: this time Lucky Generals for Zoopla. As with Neverland for Rightmove, it’s easy to see why these property websites don’t actually show the agony and grief of actually moving house or flat. Zoopla has rather more sweat and angst with its sports analogy. Property is a national obsession in the UK. … The post Zooplas sweaty take on moving house first appeared on More About Advertising.
Adweek
DECEMBER 19, 2024
Former IPG and Amazon Ads exec Amy Armstrong will join Publicis Groupe as chief revenue officer, a new role at the holding company, on March 1. Armstrong joins from Amazon Ads, where she was director of global customer development since June 2022, following five years as CEO of IPG Mediabrands' Initiative. Prior to that, she.
Martech
DECEMBER 19, 2024
In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.
Adweek
DECEMBER 19, 2024
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa, according to the cultural blog Atkins Bookshelf, and 70% of malls and shopping centers employ one, as per NationalSanta.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdvertiseMint
DECEMBER 19, 2024
The holiday season is a prime opportunity for businesses to increase sales , and Meta ads offer a powerful tool to reach potential customers. By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.
Adweek
DECEMBER 19, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Jim Mollica, chief marketing officer at Bose. Jim shares his journey as Bose's first-ever CMO, exploring how he's transforming the brand's cultural presence through storytelling, innovation, and a music-centric ethos. Jim is shaping Bose's future by blending a.
More About Advertising
DECEMBER 19, 2024
Remember when post-Christmas winter sales were a big thing? People queuing up all night to bag a sofa, I seem to recall Next opening at some ungodly hour on Boxing Day. As with so much in life Amazon has changed that, with its pre-Christmas Black Friday extravaganza imitated everywhere, so there’s even less to look … The post MAA Ad of the Week: DFS let your bum do its thing from Pablo first appeared on More About Advertising.
Adweek
DECEMBER 19, 2024
Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN. The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We are pleased with our Nielsen renewal agreement.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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