Adweek
DECEMBER 23, 2024
Happy winter break to all who celebrate! Whatever your holiday is, TVSpy hopes it's the best ever. Personally, we celebrate Festivus. We'll be off Tuesday, Wednesday and Thursday.
Single Grain
DECEMBER 23, 2024
More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.
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Adweek
DECEMBER 23, 2024
It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers.
AdvertiseMint
DECEMBER 23, 2024
With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 23, 2024
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in.
AdExchanger
DECEMBER 23, 2024
How long have we been talking about the coming convergence of ad tech and mar tech? Feels like forever. There are AdExchanger articles dating back to 2015 that talk about how were on the cusp of creating a more unified customer journey and yet, progress has been slow. But its finally starting to happen, and […] The post On The Verge Of Convergence appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 23, 2024
Standardized metrics across every site. Insights on insights with data so bright. Incrementality to justify spend. Data points we can share with all our friends! These are a few of advertisers favorite things! 2024 was the year that kept on giving in terms of retail media network expansion. New players entered the space creating everything from financial media networks to travel media networks.
Adweek
DECEMBER 23, 2024
It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial.
Martech
DECEMBER 23, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
DECEMBER 23, 2024
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI.
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Digiday
DECEMBER 23, 2024
After a difficult period in 2023, the esports industry bounced back in 2024. Over the past year, esports league operators such as Blast and ESL/FACEIT Group developed closer ties with publishers, allowing them to scale up their business and become profitable; publishers stepped up their revenue share programs, helping some teams achieve stability; and, perhaps most importantly, brands and marketers upped their spending in the space, encouraged by the rise of international events such as the Espo
Adweek
DECEMBER 23, 2024
Change doesn't always happen overnight. sometimes it takes an entire year. And you don't have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The steady accumulation of resignations, promotions, job changes, and corporate reorgs--as well as a few notable passings of celebrated journalists--over.
Digiday
DECEMBER 23, 2024
Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers wallets. There was also the generative AI boom (or bauble, depending on who you ask).
Seth Godin
DECEMBER 23, 2024
Orchestras are difficult. One reason is that we’re really good at noticing when they’re out of tune. Just a tiny bit off changes our perception of the sound. The other reason is that if the performers wait for a leader in their section to go first, every entrance and every attack will be muddled. You need to go when it’s time to go, not wait to follow closely behind.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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