Ad Rants

SEPTEMBER 13, 2023

With so many buyers using the internet to find local products and services, brands must have an online presence. One of the most effective tools for boosting your local visibility is Google My Business (GMB). To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. Let's explore the importance of GMB optimization and how it can bring success to your business.

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Conversion Rate SEO Conversion Marketing 205

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

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Marketing Finance MarTech Audience 135

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results. 10 Real Estate Marketing Ideas 1.

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Real Estate SEO Marketing Click Through Rate 130

Seth Godin

SEPTEMBER 13, 2023

The minimum viable product is a powerful way to find out if your solution is going to find a market. Bean-to-bar chocolate in the US didn’t happen because someone raised millions of dollars, built a factory and got shelf space at the A&P. It happened because John Scharffenberger made a small batch of chocolate by hand and brought it to a farmer’s market.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

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Marketing eCommerce Mobile Ads MarTech 127

AdExchanger

SEPTEMBER 13, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But The post Will There Be A Yahoo Renaissance?; The Generative AI Winner May Be Adobe appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 13, 2023

The UK-based ad marketplace announced an additional $1.25 million in funding to supplement its $3 million Series A round, with the goal of attaining profitability. The post Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion appeared first on AdExchanger.

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Martech

SEPTEMBER 13, 2023

Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.

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ROI MarTech Communications Marketing 123

AdExchanger

SEPTEMBER 13, 2023

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million. The post ISpot Acquires TV Measurement Competitor 605 appeared first on AdExchanger.

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Ad Tech 116

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts.

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Marketing Retail Shipping Food 122

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AdExchanger

SEPTEMBER 13, 2023

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead? The post The Reality Of Advertising In Virtual Worlds appeared first on AdExchanger.

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Digiday

SEPTEMBER 13, 2023

Last year, the NFL implemented a youth-centric strategy to strengthen the connection between players and fans — extending beyond the confines of the football field by working with creators from its network from diverse backgrounds, interests, and hobbies. This year, the league has embraced the burgeoning community of content creators, with a keen interest in engaging them to generate social media content for the NFL to continue its mission to appeal to younger consumers.

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Media Marketing 101

AdExchanger

SEPTEMBER 13, 2023

Linear and streaming TV still operate on two different wavelengths. That's why more advertisers are turning to outcomes-based measurement to figure out if their campaigns drive incremental results. The post Why TV Advertisers Want More Outcomes-Based Measurement appeared first on AdExchanger.

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Digiday

SEPTEMBER 13, 2023

After a year of testing, excitement and occasional turbulence, TikTok Shop hit its biggest milestone to date: it’s now officially launched in the U.S. and the platform is swiftly gearing up to convince marketers to spend their money on it. The idea behind it is simple: TikTok already has the ability to make products go viral and sell out, just by being the platform those videos are watched on, so why not become the actual Shop that sells those products and make some cash in the process?

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Marketing 98

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

AdExchanger

SEPTEMBER 13, 2023

Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism. The post How Brands Can Learn To Stop Worrying About Brand Safety And Love The News appeared first on AdExchanger.

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VideoWeek

SEPTEMBER 13, 2023

The majority of UK adults (58 percent) are unlikely to pay for ad-free versions of Facebook and Instagram, according to new research from Opinium, with just 13 percent saying they are likely to pay to remove ads. VideoWeek requested the research after it emerged last week that Meta was considering launching paid, ad-free versions of its social media apps.

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Media Advertising Marketing 98

Digiday

SEPTEMBER 13, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Exchange Wire

SEPTEMBER 13, 2023

Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [.] The post What Could the Digital Markets Act Mean for Ad Tech? appeared first on ExchangeWire.com.

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Ad Tech Marketing 75

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

SEPTEMBER 13, 2023

As Epic Games looks to generate more revenue from brands and their intellectual properties, the game developer has hired a veritable IP mastermind, Charlie Wen, as its new chief creative officer following the retirement of Donald Mustard. Epic Games wants to transform popular titles like “Fortnite” and “Rocket League” into a playground for mainstream brands and their intellectual properties.

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Media Marketing 96

Rob Campbell

SEPTEMBER 13, 2023

McKinsey. Oh McKinsey. I’ve written a bunch about them in the past. Hell, they were the reason o ne of my tweets went viral. Scared the s**t out of me. I mean going viral, not the tweet. And while I appreciate McKinsey have some very smart people working there and there are stories of their bullish confidence that are mildly amusing … let’s not forget they would recommend killing their grandmother if it made them an extra dollar.

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Digiday

SEPTEMBER 13, 2023

This week’s Media Briefing takes a look at the top trends and topics that are expected to be discussed on stage at the upcoming Digiday Publishing Summit in Key Biscayne, Fla. next week. DPS preview 3 Questions with… Rich Routman, CEO of The Sporting News Gannett is hiring a Taylor Swift reporter, X is in more hot water and more DPS preview Ad spend is beginning to rebound in the digital media industry and publishers are thinking more intently about how to capture those dollars as they head into

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Media Advertising 92

Exchange Wire

SEPTEMBER 13, 2023

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [.] The post Industry Review 2024: The Cookieless Future is Here appeared first on ExchangeWire.com.

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Cookies 74

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

Digiday

SEPTEMBER 13, 2023

In the world of consumer packaged goods, the role of marketing is considered alongside many other factors, including price and distribution. Even the weather influences consumer decisions. For brands, however, this complexity makes it difficult to prove the impact of marketing on sales. “As marketers, it is easy to focus on traditional media metrics,” said Megan Quinn, head of data and digital products at Asahi Beverages, Oceania’s leading beverages company.

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Single Grain

SEPTEMBER 13, 2023

In our current digital climate, the rise of artificial intelligence presents both exciting opportunities and unique challenges for marketers. As AI continues to redefine the rules of the game, it’s become essential for businesses to embrace adaptive marketing strategies to remain competitive and relevant. In this blog post, we’ll delve into the significance of adaptive marketing in the age of AI.

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Marketing Machine Learning Banner SEO 59

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. But what does it really mean, and why the rising popularity? Let’s talk about it! Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts.

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Media Fashion Audience Food 52

Single Grain

SEPTEMBER 13, 2023

Newsletters have been around a while now, but newsletter monetization has been gaining a lot of traction lately. A good newsletter is capable of generating substantial revenue streams when harnessed effectively. Let’s take a look at how newsletters, when managed skillfully, can be a conduit to unlocking the potential of your business. Work With Us The Potential of a Newsletter Business When we look at the success stories in the newsletter business, the numbers are staggering: The Hustle fo

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Click Through Rate Ad Space Audience Impressions 59

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

AdvertiseMint

SEPTEMBER 13, 2023

Do you know what the Sold by Amazon (SBA) tag represents? Thanks to its dedication to customer satisfaction, Amazon has been the number-one online marketplace for sellers and buyers. The Sold by Amazon program is one of the ways Amazon ensures the best shopping experience for everyone. This blog post will cover everything you need about the SBA program.

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Exchange Wire

SEPTEMBER 13, 2023

In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [.] The post Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google appeared first on ExchangeWire.com.

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VideoWeek

SEPTEMBER 13, 2023

Unity, a game engine which is particularly popular in the mobile world (claiming to power over 70 percent of the world’s top 1000 mobile games) has announced a new pricing model based on game installs. From the start of next year, developers whose games meet specific thresholds will have to pay Unity a fee for each game download, rather than the existing revenue share model.

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Digital Ad Blog

SEPTEMBER 13, 2023

In the ever-evolving landscape of sales, the integration of artificial intelligence (AI) has ushered in a new era of customer engagement and interaction. AI sales avatars, also known as virtual sales assistants, have emerged as innovative tools that leverage AI technology to enhance sales interactions, provide personalized assistance, and drive conversions.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing