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With so many buyers using the internet to find local products and services, brands must have an online presence. One of the most effective tools for boosting your local visibility is Google My Business (GMB). To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. Let's explore the importance of GMB optimization and how it can bring success to your business.
The minimum viable product is a powerful way to find out if your solution is going to find a market. Bean-to-bar chocolate in the US didn’t happen because someone raised millions of dollars, built a factory and got shelf space at the A&P. It happened because John Scharffenberger made a small batch of chocolate by hand and brought it to a farmer’s market.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But The post Will There Be A Yahoo Renaissance?; The Generative AI Winner May Be Adobe appeared first on AdExchanger.
Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.
Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.
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Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.
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After a year of testing, excitement and occasional turbulence, TikTok Shop hit its biggest milestone to date: it’s now officially launched in the U.S. and the platform is swiftly gearing up to convince marketers to spend their money on it. The idea behind it is simple: TikTok already has the ability to make products go viral and sell out, just by being the platform those videos are watched on, so why not become the actual Shop that sells those products and make some cash in the process?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [.] The post What Could the Digital Markets Act Mean for Ad Tech? appeared first on ExchangeWire.com.
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McKinsey. Oh McKinsey. I’ve written a bunch about them in the past. Hell, they were the reason o ne of my tweets went viral. Scared the s**t out of me. I mean going viral, not the tweet. And while I appreciate McKinsey have some very smart people working there and there are stories of their bullish confidence that are mildly amusing … let’s not forget they would recommend killing their grandmother if it made them an extra dollar.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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