Sat.Jul 20, 2024

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The new reality of old media

Seth Godin

Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available. Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the culture for decades, not simply a few weeks or months. A fan could reasonably expect to see them all.

Media 122
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Review Website SEO Recommendations: How to Use Schema Markup

Playwire

Key Points Schema Markup is Essential for Review Site SEO : Schema markup is not just a nice-to-have, but a critical tool for review websites to stand out in search results and attract more clicks. Rich Snippets Boost Visibility and Engagement : By correctly implementing the right schema types, review websites can earn rich snippets (star ratings, author info, etc.) that make their listings more enticing to users.

SEO 52
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Recipe Site SEO Recommendations: How to Use Recipe Schema

Playwire

Key Points The Importance of Recipe Schema: Any solid recipe website SEO strategy will include schema markup, a technical SEO practice that allows search engines to better understand your content to improve your chances of showing up with rich results. Essential Recipe Schema Properties: Some of the most important properties to include in Recipe schema are PrepTime, CookTime, RecipeIngredient, RecipeInstructions, AggregateRating, and Review.

SEO 52
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SEO for Publishers: Schema for SEO Basics

Playwire

Key Points Schema Markup is a Powerful SEO Tool : It can help search engines understand your content types better, leading to improved visibility in search results and higher click-through rates. Schema.org is the Standard : While schema.org is the go-to resource for understanding schema types and properties, there are a variety of schema tools that can help ensure your website speaks the same language as search engines.

SEO 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.