Adweek
APRIL 4, 2024
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can.
Seth Godin
APRIL 4, 2024
It’s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we’re off the hook. Alas, this doesn’t work unless the others do the taking and do the accepting. Which is unlikely. We’re giving power to someone who isn’t going to use it to make our day better.
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Adweek
APRIL 4, 2024
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad and other unhip people are now all the rage among some youths," ran the headline. And while the story mentioned.
AdExchanger
APRIL 4, 2024
LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. The post LinkedIn Is All Business With CTV appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 4, 2024
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's license first thing in the morning. The eagerness to get behind the wheel of his prized silver-and-red 1979 Chevrolet Camaro didn't end there--he was pulled over for speeding on the very first drive. "That was.
AdExchanger
APRIL 4, 2024
Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows. One of the most trusted brand names in business reporting was using tactics advertisers usually associate with bot farms or clickbait content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
APRIL 4, 2024
The latest episode of the VideoWeek Podcast features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.
Adweek
APRIL 4, 2024
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago, hospitality veterans Claudia Capriles and Alexandra Murray had just finished raising funds for their pop-up bar Athena Keke's. Named after their cat.
AdExchanger
APRIL 4, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net are in hot water after an Adalytics investigation revealed a shady MFA subdomain (www3.Forbes.com) being sold programmatically as the normal Forbes URL, The Wall Street Journal reports. The subdomain was shut down in late March, […] The post Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention appeared first on AdExchanger.
Adweek
APRIL 4, 2024
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts.
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Digiday
APRIL 4, 2024
Publishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search. Forbes and the Financial Times have debuted their own AI chatbot search products over the past few months. Snopes will launch an AI-powered on-site search product by the end of this month, and Trusted Media Brands plans to debut a similar product for its video licensing platform later this spring.
AdExchanger
APRIL 4, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Anything You Can Do, AI Can Do … Better? appeared first on AdExchanger.
Martech
APRIL 4, 2024
Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the kind of personality traits that set them up for success. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.
AdExchanger
APRIL 4, 2024
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question. The post How To Measure TV And Video Viewership When Every Currency Is Different appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
APRIL 4, 2024
The retail media network landscape is burgeoning to say the least, with every retailer from Walmart to most recently Chase Bank as of this week, looking to cash in on their first-party data and ad opportunities. It’s a trend that’s not expected to slow anytime soon, especially as the fallout from Google’s third-party depreciation continues to escalate the importance of first-party data.
AdExchanger
APRIL 4, 2024
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger.
Digiday
APRIL 4, 2024
You’ve been inundated with talk of M&A in ad tech. You’ve seen the headlines hyping up the next wave of deals. Now, let’s break down the key factors driving it all. First, let’s set the stage: There’s a growing buzz about a resurgence in dealmaking activity. Banks are getting involved, rumors are flying left and right, and actual deals are being inked.
Martech
APRIL 4, 2024
Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot. “Wit
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 4, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to surveys conducted among publisher professionals every six months (including in the first quarter), that prediction might be coming true.
Martech
APRIL 4, 2024
AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines of the companies that create it? Is it a money-losing proposition for them? While the jury is still out on that question, as my very inexpensive Magic 8 Ball likes to say: “Outlook not so good.
Digiday
APRIL 4, 2024
By the end of 2023, Semafor’s first full calendar year, the company’s co-founder and CEO Justin Smith told Digiday that it achieved two profitable months — a feat for a media start-up that debuted October 2022 during the beginning of a backslide in the ad market. A quarter later, Semafor’s CRO Rachel Oppenheim took to the stage at the Digiday Publishing Summit in Vail, Colo. last week to discuss how her sales team was able to add 30 advertising clients to the roster in year one, including Micros
More About Advertising
APRIL 4, 2024
Specialist insurer Hiscox has launched a new instalment of its ongoing OOH campaign by Uncommon Creative Studios. A series of deliberately bad executions spotlight the challenges that SMEs face every day, and suggests Hiscox can sort it out. The campaign is mostly special builds, made to demonstrate the small mistakes that can have big consequences. … The post Uncommon’s ‘most disastrous campaign ever’ returns for Hiscox first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 4, 2024
There will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. (Kentucky’s privacy bill is sitting on the governor’s desk waiting for a signature as we speak.) But in the absence of comprehensive federal privacy legislation, many companies treat California’s privacy law – the nation’s strictest – as a de […] The post 7 Things You Should Know About California’s Privacy Watchdog appeared first on AdExchanger.
Ad Badger
APRIL 4, 2024
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More GPT’s Role in Reducing Diminishing Returns in Amazon Marketing The post GPT’s Role in Reducing Diminishing Returns in Amazon Marketing appeared first on Ad Badger.
More About Advertising
APRIL 4, 2024
Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents. Sunshine counted Gucci as a founding client and is now best known for its fashion clients, although it has worked with brands like Roald Dahl and … The post Transatlantic agency Sunshine sells to fashion group The Independents first appeared on More About Advertising.
VideoWeek
APRIL 4, 2024
As athletes gear up for a full year of sport (and viewers for a heavy summer of drinking), broadcasters are preparing to air some of the biggest events in the sporting calendar, including the Olympics, UEFA Euro 2024, and the T20 Cricket World Cup. But where such a packed sporting schedule would once have been a golden ticket for TV companies, the playing field looks different this year; audiences are fragmented across different video services, and advertisers are not spending on TV like they us
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 4, 2024
Weetabix is one of those venerable British brands (although it’s now owned by Americans) that ought to get creatives channelling their inner Alan Parker. Its last big effort through BBH was actually a nifty animated spin on the Big Bad Wolf in the agency Three Little Pigs phase (also deployed for the Guardian.) Now it’s … The post Weetabix can solve a national emergency says BBH first appeared on More About Advertising.
VideoWeek
APRIL 4, 2024
Streaming services have to adapt to changing tastes of younger audiences, who are less inclined to sit still and watch a TV screen for hours on end without any interactivity says Funs Jacobs, Senior Director of Innovation at Media.Monks. And generative AI can step in here to help, creating gaming-like experiences which can sit within TV content to help boost engagement from younger viewers.
More About Advertising
APRIL 4, 2024
Holy Moly Dips has appointed AGIT8 London to develop a long-term brand campaign and drive growth. Founded in 2017 following an argument between two school friends as to whether or not guacamole should contain coriander, Holy Moly today is a growing B-Corp producing 100% natural dips with no additives or preservatives, claimed to taste “just … The post AGIT8 wins Holy Moly dips first appeared on More About Advertising.
Exchange Wire
APRIL 4, 2024
Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [.] The post LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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