Adweek
OCTOBER 29, 2024
Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective. These campaigns, often tied to events.
Martech
OCTOBER 29, 2024
Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 29, 2024
Looks like Fox News' Bret Baier will be trick-or-treating in Pennsylvania this Halloween. TVNewser can exclusively reveal that the Special Report anchor is broadcasting live from a Philadelphia suburb on Oct. 31 at 6 p.m. ET. And he's taking show on the road the next night as well, heading to a suburb of Detroit, Michigan.
Martech
OCTOBER 29, 2024
It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. This is especially true in swing states where CPM has risen significantly. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 29, 2024
Constellation Energy thinks there's one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy company worked with Droga5 and Accenture Song Sustainability to highlight existing support for nuclear as a way to build momentum around it. "If we simply.
Ad Monsters
OCTOBER 29, 2024
The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. In an unsurprising move, the IAB and friends are taking up the welcome mat from under the FTC’s Click to Cancel rule. The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC ) to block its new C
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 29, 2024
Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered […] The post Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base appeared first on AdExchanger.
Adweek
OCTOBER 29, 2024
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN's NewsNight with Abby Phillip when conservative commentator Ryan Girdusky made a bigoted remark to fellow panelist, Mehdi Hasan. Phillip immediately took point on lowering.
Martech
OCTOBER 29, 2024
Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.
Adweek
OCTOBER 29, 2024
Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16 billion this cycle, up 17% relative to 2020. A recent survey from.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
OCTOBER 29, 2024
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.
Adweek
OCTOBER 29, 2024
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average turnover rate in the advertising industry hovers around 30% annually. I get it. You need to look out for No. 1, and.
AdExchanger
OCTOBER 29, 2024
Retail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story. Nonretail marketers report significant AI usage, with 28% using AI daily and 46% relying on it multiple times a week […] The post Retail Is Leading The AI Charge – And Winning appeared first on AdExchanger.
Adweek
OCTOBER 29, 2024
With a combative presidential election just a week away and the country arguably the most divided it's been since the Vietnam era, it's no surprise that media outlets (this publication included) have reported a retreat from diversity and inclusion initiatives. Corporate promises to get serious about DEI--made in the wake of George Floyd's murder and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PubMatic
OCTOBER 29, 2024
The Department of Justice and Federal Trade Commission are in the process of writing new chapters in the history book of digital advertising—the DOJ with its ongoing interrogation of antitrust practices at Google and the FTC with its new (and highly critical) report regarding the data privacy practices among social media platforms and other walled gardens.
Adweek
OCTOBER 29, 2024
MSNBC's Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday's edition of Andrea Mitchell Reports, revealing that the shift will occur in January. "After sixteen years of being in the anchor chair every day, I want time to do.
Exchange Wire
OCTOBER 29, 2024
By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [.] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem appeared first on ExchangeWire.com.
Adweek
OCTOBER 29, 2024
Longtime McCann vet Kate MacNevin is leaving the network to join B2B agency Stein IAS global CEO and lead parent company MSQ's B2B division as executive chair. In the role, she will lead Stein IAS's global business alongside chairman and chief brand officer, Tom Stein, and global president, Craig Duxbury. She will also work to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 29, 2024
Birds Eye owner Nomad Foods has chosen Havas to handle its European creative account, estimated at some £60m. Nomad’s other brands include Findus, Iglo, Goodfellas and Aunt Bessie’s. Abbott Mead Vickers BBDO, Publicis London and Ogilvy also pitched. Incumbent McCann declined. The pitch was run on Pitch Positive lines. Nomad CMO Steve Challouma says: “We’re … The post Nomad’s Birds Eye picks Havas for European creative first appeared on More About Advertising.
Adweek
OCTOBER 29, 2024
Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year. Recreating the iconic dance scene from the '80s film Flashdance with animated Nerds characters, the Digitas Chicago-created.
VideoWeek
OCTOBER 29, 2024
Growth in UK digital ad spend across the first half of the year significantly outpaced GDP growth, according to IAB UK’s latest Digital Adspend research, conducted with MediaSense, as the UK’s digital ad spend grew by 16 percent year-on-year in H1. And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 billion.
Adweek
OCTOBER 29, 2024
Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized and marketed themselves - and how that ties in with current brand marketing trends. Penn went over the basics of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Aronson Ads
OCTOBER 29, 2024
In today’s competitive automotive market, having a well-managed website is crucial for maximizing leads and staying ahead of the competition. Here are three key reasons why website management (WM) is essential for your dealership: Stay Up-to-Date: Keeping your dealership’s website updated with the latest OEM incentives is crucial for providing accurate information to your customers.
Adweek
OCTOBER 29, 2024
After four years of sponsoring the NBA and WNBA, DoorDash kicked off the 2024-2025 season by celebrating the sport with the help of a hip-hop legend. Hip-hop artist Kurtis Blow released "Basketball" in 1984, rapping about the sport's biggest stars and its cultural impact in a video featuring cheerleaders, nunchuck fights, and neon graphics. In.
More About Advertising
OCTOBER 29, 2024
Venerable UK bank Lloyds, the country’s biggest mortgage lender, is embarking on a quest to become “an experience-led, digital first brand, helping empower customers to take financial steps forward.” Which will fill some of its more venerable customers with gloom. To which end adam&eveDDB has produced a new instalment in the ‘Lloyds Moves Everyone Forward’ … The post Lloyds goes digital, a timely reminder from Age UK first appeared on More About Advertisi
Adweek
OCTOBER 29, 2024
If you want your brand's commercial in Amazon Prime Video's Black Friday NFL coverage, start lining up in February. In a conversation at ADWEEK's Mediaweek, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its Black Friday game between the Kansas City Chiefs.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 29, 2024
On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator. The post Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad appeared first on AdExchanger.
Adweek
OCTOBER 29, 2024
As the travel industry continues to evolve, Carnival Cruise Line is navigating new consumer expectations while staying true to its brand. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Amy Martin-Ziegenfuss, chief marketing officer at Carnival Cruise Line. She discusses how the company embraces innovation.
AdExchanger
OCTOBER 29, 2024
Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its […] The post Talking Shop With Mike Ryan, The PMax Whisperer appeared first on AdExchanger.
Adweek
OCTOBER 29, 2024
If you had planned to dress up as a Chipotle "Boorito" for Halloween, here's the bad news: it's sold out on costume retailer Spirit's website and scarce or nonexistent at its stores around the country. For those who can't get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies "chicken" or.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
321 
Let's personalize your content