Adweek
NOVEMBER 11, 2024
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent programs, according to Christina Schelling, svp and chief talent and diversity officer.
AdExchanger
NOVEMBER 11, 2024
As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms offer straightforward attribution and performance optimization tools that make it easier for businesses to manage their advertising campaigns. However, as these businesses grow more ambitious, many seek to incorporate […] The post CPMs Are The Wrong Metrics To Prioritize In CTV Advertising app
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Adweek
NOVEMBER 11, 2024
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She was also responsible for.
Martech
NOVEMBER 11, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 11, 2024
Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated Press, The Washington Post, and Dow Jones' own titles like The Wall Street Journal and MarketWatch. Corporate companies in verticals like financial services and.
AdExchanger
NOVEMBER 11, 2024
In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia. Sony was “quite skeptical in […] The post Even Sony Needed Guidance For Its First In-Game Ad Campaign appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 11, 2024
Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.
Adweek
NOVEMBER 11, 2024
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film's official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past.
AdExchanger
NOVEMBER 11, 2024
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience. However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first
Adweek
NOVEMBER 11, 2024
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into performance, four ad buyers told ADWEEK. Google announced in late October that it plans to roll.
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Martech
NOVEMBER 11, 2024
What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.
Adweek
NOVEMBER 11, 2024
Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December 26, and has created Squid Game fan experiences around the globe, including in Los Angeles and Madrid, Spain. The latest iteration.
VideoWeek
NOVEMBER 11, 2024
Concerns around brand safety have prompted a diversion of ad spend away from news in recent years, leading to an inadvertent defunding of news content. But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. Where keyword blocklists previously evaded news topics altogether, advances in technology are increasingly helping advertisers direct spend towards publishers that fund quality journalism
Adweek
NOVEMBER 11, 2024
When you're a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don't result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a less stressful option, even if skills learned in the armed forces might not directly translate to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 11, 2024
Pick your Desert Island ads, they said. Your five favourite ads from all time. A pretty simple task you’d think. Within minutes my layout pad is a sea of lists, scribbles, circles, arrows, underlines and question marks. I could give you my favourite 50. But five? So, I settled on the first five I wrote … The post Krow Group’s Paul Wallett picks his Desert Island Ads first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. "On November 3, 2024, Joy Agape was born at 12:35 am, but her soul was already in Heaven," she wrote on Facebook. "Our hearts.
More About Advertising
NOVEMBER 11, 2024
Anomaly has won Women’s Professional Leagues Limited (WPLL), the new independent company overseeing the top two tiers of women’s professional football in England. Anomaly has been recruited to create a distinctive brand positioning, brand identity and creative platform to fuel fan growth and engagement. Associated sports marketing agency Ten Toes will also work on the … The post Anomaly wins new women’s football body WPLL first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
As Amazon's revenue and stock price continue to climb, the company is also pulling back. Between January and August, Amazon cut its U.S. ad spend by 20%--equivalent to $700 million--compared to the same time in 2023, according to estimates from ad intelligence platform MediaRadar. The drop from $3.4 billion to $2.7 billion comes amid other.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
NOVEMBER 11, 2024
Free ad-supported streaming TV is still seeing rapid growth says Ryan Afshar, Head of Publishers & Programmatic Platforms at LG Ad Solutions – in fact a recent Kantar study found FAST to be the fasted growing format within CTV. Part of this growth is down to an increase in quality. More high quality content is being distributed via FAST channels, while low performing channels are being pruned by FAST platforms.
Adweek
NOVEMBER 11, 2024
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals.
More About Advertising
NOVEMBER 11, 2024
Once you’re no longer a child, Christmas tends to come with a touch of melancholy built in. BBH’s Tesco campaign captures this perfectly, mixing up the joy the festive season with the ache of missing loved ones, and showcasing the importance of traditions for keeping us all connected to the past as well as the … The post Tesco’s Christmas spirit is all in the gingerbread first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
You can't just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe. The Combat MFG brand has produced bats for baseball and softball players since 2004 and has a distinct look that players gravitate toward: an oversized barrel that results in heftier hits. But 20 years.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 11, 2024
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients. The post Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms appeared first on AdExchanger.
Adweek
NOVEMBER 11, 2024
Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic.
Digiday
NOVEMBER 11, 2024
This article was first published by Digiday sibling WorkLife As organizations generate an avalanche of daily employee data — everything from Slack messages to Microsoft docs — people managers face an unprecedented challenge: how to transform all that so-called “dead data” into actionable insights. “We have 300 million terabytes of data every day that is getting generated around people,” said Guillaume Roy, cofounder and chief innovation officer at Workleap, an employee engagement platform.
Adweek
NOVEMBER 11, 2024
Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. He joined the station in 2019. "After 26 years in the broadcast business, tonight is my last night." he said in a video on social media on Friday. He is moving to be the director of forensic meteorology at Haag. His station bio.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 11, 2024
In recent weeks, the ad tech sector’s publicly traded companies released their official earnings figures, offering insights into the industry’s critical underpinning developments. Yesterday (November 11), Zeta delivered its Q3 earnings call, noting that revenues soared 42% year over year to hit $268 million. It also increased its quarterly earnings guidance to $297 million (up $32 million), noting that its recent purchase of LiveIntent will help buoy earnings.
Adweek
NOVEMBER 11, 2024
Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise for connecting iconic brands with culture, Davis's strategy has guided Majority's top creative campaigns, including Sprite, BLK (Match Group), and General Motors.
More About Advertising
NOVEMBER 11, 2024
Free Photo | Regulations Conditions Rules Standard Terms Concept In the country, gambling advertising has become a complex and highly regulated sector, that includes various gambling platforms from the betting shop on the corner to the mobile casino app. As gambling continues to grow in popularity, regulators face the challenge of balancing economic interests with … The post A Closer Look at Gambling Advertising Regulations in the UK first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul Brenner, svp of global retail media and partnerships at shopper analytics company Vibenomics. Join as they explore the transformative power of in-store retail media and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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