Adweek
NOVEMBER 11, 2024
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent programs, according to Christina Schelling, svp and chief talent and diversity officer.
Martech
NOVEMBER 11, 2024
We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels often oversimplify and stereotype, missing the complex mix of influences that shape people’s behaviors, values and choices. Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market.
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Adweek
NOVEMBER 11, 2024
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film's official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past.
Martech
NOVEMBER 11, 2024
A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 11, 2024
Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter's SNKRS app in early November. "The Hive," sees the hip-hop group's architect, RZA, play beekeeper on a New York City rooftop, while fellow Wu-Tang Clan rapper Raekwon narrates why.
AdExchanger
NOVEMBER 11, 2024
When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […] The post How Nespresso Measures The Online Impact Of Its Boutiques appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 11, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
NOVEMBER 11, 2024
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals.
Seth Godin
NOVEMBER 11, 2024
We’ve forgotten how often society had an answer for that question. Perhaps our shift away from a dictated answer not only gives us freedom, it also creates ennui and fear. The culture of a generation or two ago told you where to study, what to study, how to cut your hair, what to wear, where to work, how to present within your class or identity, what to listen to, what to eat, what to drive, where to live and more.
Adweek
NOVEMBER 11, 2024
When you're a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don't result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a less stressful option, even if skills learned in the armed forces might not directly translate to.
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AdExchanger
NOVEMBER 11, 2024
In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia. Sony was “quite skeptical in […] The post Even Sony Needed Guidance For Its First In-Game Ad Campaign appeared first on AdExchanger.
Adweek
NOVEMBER 11, 2024
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She was also responsible for.
Martech
NOVEMBER 11, 2024
Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.
Adweek
NOVEMBER 11, 2024
As Amazon's revenue and stock price continue to climb, the company is also pulling back. Between January and August, Amazon cut its U.S. ad spend by 20%--equivalent to $700 million--compared to the same time in 2023, according to estimates from ad intelligence platform MediaRadar. The drop from $3.4 billion to $2.7 billion comes amid other.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 11, 2024
As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms offer straightforward attribution and performance optimization tools that make it easier for businesses to manage their advertising campaigns. However, as these businesses grow more ambitious, many seek to incorporate […] The post CPMs Are The Wrong Metrics To Prioritize In CTV Advertising app
Adweek
NOVEMBER 11, 2024
On Oct. 17, L.A.-based athleisure brand Alo Yoga created an Instagram post featuring Kim Seok-jin, 31, a member of the blockbuster K-pop boy band BTS, modeling a $158 Make Waves Hoodie in heather gray. "Introducing our newest global ambassador: worldwide handsome #jin," it read. The eight-word post racked up over 426,000 likes.
Martech
NOVEMBER 11, 2024
What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.
Adweek
NOVEMBER 11, 2024
Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
NOVEMBER 11, 2024
Concerns around brand safety have prompted a diversion of ad spend away from news in recent years, leading to an inadvertent defunding of news content. But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. Where keyword blocklists previously evaded news topics altogether, advances in technology are increasingly helping advertisers direct spend towards publishers that fund quality journalism
Adweek
NOVEMBER 11, 2024
Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated Press, The Washington Post, and Dow Jones' own titles like The Wall Street Journal and MarketWatch. Corporate companies in verticals like financial services and.
More About Advertising
NOVEMBER 11, 2024
Anomaly has won Women’s Professional Leagues Limited (WPLL), the new independent company overseeing the top two tiers of women’s professional football in England. Anomaly has been recruited to create a distinctive brand positioning, brand identity and creative platform to fuel fan growth and engagement. Associated sports marketing agency Ten Toes will also work on the … The post Anomaly wins new women’s football body WPLL first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul Brenner, svp of global retail media and partnerships at shopper analytics company Vibenomics. Join as they explore the transformative power of in-store retail media and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 11, 2024
AI marches on and here’s a fake Dior ad from Serbia-based Davinci Production that uses “real” people: Emilia Clarke and Rihanna notably. Celebs, creators and others are all worried about such things appearing for obvious reasons. Some advertisers are probably wondering what they can get away with. Another thought occurs, as it surely will to … The post AI isn’t all bad news for celebs – as this Dior fake shows first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December 26, and has created Squid Game fan experiences around the globe, including in Los Angeles and Madrid, Spain. The latest iteration.
More About Advertising
NOVEMBER 11, 2024
Pick your Desert Island ads, they said. Your five favourite ads from all time. A pretty simple task you’d think. Within minutes my layout pad is a sea of lists, scribbles, circles, arrows, underlines and question marks. I could give you my favourite 50. But five? So, I settled on the first five I wrote … The post Krow Group’s Paul Wallett picks his Desert Island Ads first appeared on More About Advertising.
Adweek
NOVEMBER 11, 2024
Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. He joined the station in 2019. "After 26 years in the broadcast business, tonight is my last night." he said in a video on social media on Friday. He is moving to be the director of forensic meteorology at Haag. His station bio.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
NOVEMBER 11, 2024
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients. The post Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms appeared first on AdExchanger.
Adweek
NOVEMBER 11, 2024
WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. "On November 3, 2024, Joy Agape was born at 12:35 am, but her soul was already in Heaven," she wrote on Facebook. "Our hearts.
Digiday
NOVEMBER 11, 2024
In recent weeks, the ad tech sector’s publicly traded companies released their official earnings figures, offering insights into the industry’s critical underpinning developments. Yesterday (November 11), Zeta delivered its Q3 earnings call, noting that revenues soared 42% year over year to hit $268 million. It also increased its quarterly earnings guidance to $297 million (up $32 million), noting that its recent purchase of LiveIntent will help buoy earnings.
Adweek
NOVEMBER 11, 2024
Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national correspondent and multimedia reporter for Fox News Media, covering eight southern states. Watson started his career as a reporter, morning anchor and producer for WRDE.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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