Adweek
FEBRUARY 5, 2025
What happens when two Chrises, one Kris, and a pair of AI-powered glasses walk into an art museum? Meta's answer: two 30-second ads for Super Bowl 59 featuring Chris Hemsworth, Chris Pratt, and Kris Jenner, all showcasing its Ray-Ban smart glasses and a little chaos in the art world. In the first spot, a lighthearted.
Martech
FEBRUARY 5, 2025
If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t
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Adweek
FEBRUARY 5, 2025
The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials from the past quarter century. 2000: Budweiser "Wassup?" by DDB Chicago When is a commercial so stupid, it's brilliant? When it's Budweiser's.
Martech
FEBRUARY 5, 2025
Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 5, 2025
Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time in a row, and this time they're putting four "cougars" in their 70s front and center in a music-inspired ad set.
Exchange Wire
FEBRUARY 5, 2025
In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder to navigate,we examine how advertisers can leverage location to unify their ad campaigns and facilitate a true omnichannel approach. As the [.] The post Leveraging Location: A Solution to the Siloed Ecosystem appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 5, 2025
Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe but ahead of its performance in 2023. On most minds though were CEO John Wren’s observations about expected cost savings from the merger with IPG and speculation about IPG’s own performance prior to the merger. … The post Omnicom chief outlines cost savings as merger with IPG approaches first appeared on More About Advertising.
Adweek
FEBRUARY 5, 2025
For many, Disney+ and Hulu are a literal bundle of joy. But what if they weren't? In its new Super Bowl spot, Disney goes Joy-less. and R2-D2-less, and Elsa-less, as it removes several of its iconic characters from various scenes of Inside Out, Frozen, Star Wars, The Bear, and more--much in the way Thanos.
Martech
FEBRUARY 5, 2025
Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses. About 83% of executives view AI as a critical strategic priority for their companies, according to Cisco.
Adweek
FEBRUARY 5, 2025
The Five was the most-watched program on Monday, crossing the five million total viewer mark. Meanwhile, the viewership rebound continues at MSNBC as the network's 4 p.m. to 10 p.m. lineup all registered more than one million total viewers. CNN saw its biggest total viewer audience during the 4 p.m. hour of The Lead with.
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AdExchanger
FEBRUARY 5, 2025
Disneys revenue rose 5% to $24.7 billion last quarter, up from $23.5 billion this time last year. But subscriber growth at The Mouse House looks less promising. The post As Disney+ Loses Subs, Can ESPN And Bundles Reverse The Tide? appeared first on AdExchanger.
Adweek
FEBRUARY 5, 2025
Mountain Dew returns for the seventh time in the Super Bowl, and its Baja Blast flavor is front and center for the second consecutive year. Mountain Dew worked with creative agency Goodby Silverstein & Partners, and award-winning filmmaker Taika Waititi directed the ad. "The cultural impact of the Super Bowl is undeniable and having Mountain.
AdExchanger
FEBRUARY 5, 2025
Criteos shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong financial footing. Investors rewarded Criteo despite the fact that total revenue actually ticked down year over year from $566 million in Q4 2023 to $553 million last quarter while its full-year revenue also decreased by 1% in […] The post Criteos Investors Like Its New Enterprise Software Status (And Its Free Cash Flow) appeared first on AdExchanger.
Adweek
FEBRUARY 5, 2025
The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don't need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
FEBRUARY 5, 2025
Work on climate problems is actually about efficiency. It’s easier and cheaper to avoid sloppiness and side effects than it is to clean the mess up later. And energy sources that don’t burn become cheaper over time. The investment in getting started pays off in cost, health and organizational efficiency. Organizing for empathy can be about market share and effectiveness.
Adweek
FEBRUARY 5, 2025
Pop-up experience ADWEEK House will open its doors ahead of Sunday's Super Bowl 59 in New Orleans on Friday, Feb. 7, at The Historic Swoop-Duggins House. Registration is available here for the event, which will include group chats, networking, and sessions featuring brand and marketing leaders. The full list of guest speakers can be found.
Digiday
FEBRUARY 5, 2025
Criteos latest earnings call represented the passing of the baton between outgoing chief executive Megan Clarken, and its incoming CEO Michael Komasinkski, with the former of the pair underlining the overhaul that marked her four-year term of office. We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.
Adweek
FEBRUARY 5, 2025
Brand effectiveness doesn't live and die in one ad slot. So why, when it comes to the Super Bowl, does the industry focus so much on the Big Game TV ads? We should be considering how the Super Bowl ad game is played these days. Big Game ads can be a punchline for long-planned product.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
FEBRUARY 5, 2025
Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and its starting as soon as this year. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand
Adweek
FEBRUARY 5, 2025
Christy McDonald is leaving WDIV in Detroit. "I asked to step away from my most recent role at WDIV Local 4 creating streaming programming and anchoring special coverage," she wrote on social media. "I've always believed in trusting your gut--and mine is telling me it's time for something new. There's a chapter ahead, something waiting.
Digiday
FEBRUARY 5, 2025
Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services. And key to that is ad tech, one its doubling down on.
Adweek
FEBRUARY 5, 2025
Ryan Reynolds and Rob McElhenney have managed to bring their Welsh soccer club, Wrexham AFC, to the United States for the last two years, so why not bring it to the nation's biggest sporting event? Amid an effort to get promoted out of English football's League One to its second-tier English Football League Championship (and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
FEBRUARY 5, 2025
Its no secret that YouTube stands to benefit if TikTok gets the boot from the U.S., but the longer the uncertainty drags on, the clearer that opportunity becomes. Googles svp and chief Philipp Schindler made that crystal clear on the companys earnings call (Feb. 4), telling analysts that ad revenue from Shorts YouTubes answer to TikTok is quickly catching up to its long-form content.
Adweek
FEBRUARY 5, 2025
The numbers $2.59 billion -- The New York Times' annual revenue in 2024, up 6.6% year over year $726.7 million -- Its fourth-quarter revenue, up 7.5% year over year $466.6 million -- Subscription revenue generated in the fourth quarter of 2024 0.6% -- The Times' increase in total advertising revenue in the fourth quarter.
VideoWeek
FEBRUARY 5, 2025
Two of Google’s major strategic focuses for YouTube connected TV viewing and ultra-short form content at a glance appear to pull the video giant in two different directions. As it seeks to fend off competition from the likes of TikTok and cater to audiences’ penchant for short, scrollable content, it’s been heavily pushing its Shorts platform to both viewers and creators.
Adweek
FEBRUARY 5, 2025
Vince Lombardi, arguably the most prolific and influential icon in the history of American football, once proclaimed, "Battles are won in the hearts of men." However, in the NFL's case, it is truly in the hearts of women--their influence on the growth of the game is a winning formula. The Super Bowl remains the biggest.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 5, 2025
Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights include: YouTube is now the world’s most used social media platform, with an active user base 16% larger than second place WhatsApp; Facebook, Instagram and TikTok round out the top five. Digital and social ad … The post YouTube now worlds most used media platform says new research first appeared on More About Advertising.
Adweek
FEBRUARY 5, 2025
In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB's 171 million-strong fan base and even dunking on the NBA's audience of 155.9 million. Meanwhile, the.
Exchange Wire
FEBRUARY 5, 2025
StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (187.6m) equity funding round. Led by Teachers Venture Growth (TVG), the investment arm of the Ontario Teachers Pension Plan, the round also saw participation from Intrepid Growth Partners and [.] The post StackAdapt Raises USD$235M (187.6M) to Drive AI-Powered Programmatic Advertising Growth appeared first on ExchangeWire.com.
Adweek
FEBRUARY 5, 2025
Sunday's most-watched shows in total viewers occurred outside of primetime on all three networks. The Big Weekend Show at 7 p.m. ET was on top for Fox News, while the 5 p.m. ET edition of CNN Newsroom with Jessica Dean was first for CNN. Over on MSNBC, PoliticsNation at 6 p.m. ET ranked in the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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