Adweek
OCTOBER 13, 2023
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This week's update: On the policy side IBM CEO Arvind Krishna called for Washington to hold AI companies accountable for the harms stemming from their technology, signaling a shift.
Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
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Seth Godin
OCTOBER 13, 2023
It could have been way better. It could have been far worse. It’s easy to imagine that outcomes are inevitable, but they’re not. Was it your fault, or was it luck (good or bad)? If our story of the past is filled with second guesses, shame or blame, it can carry forward. Or perhaps we’ve over-sold ourselves on just how talented, hardworking and insightful we are, when in fact, we sort of got lucky.
Martech
OCTOBER 13, 2023
Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. “Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 13, 2023
Hollywood’s depiction of AI taking over brings to mind “Terminator” or “2001: A Space Odyssey.” But as generative AI becomes reality, Hollywood is experiencing a very new fear: the end of creativity. A growing body of creators are seeing AI rip them off. AI-generated versions of Tom Hanks and Gayle King are being appropriated to […] The post The Big Story: The FTC Is Keeping An Eye On AI appeared first on AdExchanger.
Martech
OCTOBER 13, 2023
Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. This is the first in a series of articles exploring aspects of this responsibility, and how to succeed.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
OCTOBER 13, 2023
In the world of business, it’s not just about keeping up with the Joneses, it’s about outperforming them. That being said, this year has seen some notable shifts in the way companies are adapting their operations to maintain relevancy and profitability. For some, these business trends have developed more from survival than positive growth.
illumin
OCTOBER 13, 2023
Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted.
AdvertiseMint
OCTOBER 13, 2023
Do you want to learn how to become an Amazon FBA seller? Amazon FBA offers a unique opportunity to anyone looking to start an e-commerce business. It lessens sellers’ burden by helping them manage their e-commerce business more efficiently. However, you need to understand the steps involved and the strategies that lead to success to get it right.
MNTN
OCTOBER 13, 2023
The Halloween merchandise is already being crowded out by the Christmas decorations and many B2C advertisers are finalizing their holiday plans. As a B2B advertiser, though, you’re probably ready to close this article and hang up your strategy cap for the year. But wait! While Q4 is typically B2C’s time to shine, it’s an important time of year for B2B brands that have their sights set on growth, too.
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AdvertiseMint
OCTOBER 13, 2023
Are you interested in selling on Amazon Handmade? As mass production continues to rise, there is a growing appreciation for the uniqueness and artistry of handmade products. Amazon Handmade is a platform for artisans to show their creations to prospective buyers. This article will tell you what Amazon Handmade is all about and how you can make money from it.
MNTN
OCTOBER 13, 2023
The streaming scene is in full swing and, according to a new source, free, ad-supported streaming (FAST) is definitely not just a fad. Vevo and Publicis Media recently spilled the beans on streaming TV habits in their report The State of Modern TV Viewership. Get this: more than half of Millennials and Gen Xers are hopping onto these ad-supported streaming channels every month.
AdvertiseMint
OCTOBER 13, 2023
What if you could make your phone ring just by sending an email? Or get a flood of sales just by posting an online ad? Sounds like magic, right? But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Like getting people to buy, sign up for your email, or call right away. Unlike regular brand ads, direct response talks directly to buyers.
EGC Group
OCTOBER 13, 2023
Israel has been impacted by a tragic attack that defies description. The rest of the world continues to react and respond. What follows is reporting of how brands have responded and showing their support of Israel.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
OCTOBER 13, 2023
In recent years, independent agencies have continued to face a number of constitutional and statutory challenges before the Supreme Court. AMG Capital Management struck down the Federal Trade Commission’s authority to obtain equitable monetary relief under Section 13(b). Seila Law severed the Consumer Finance Protection Bureau (CFPB) commissioner’s for-cause removal protections.
Exchange Wire
OCTOBER 13, 2023
Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [.] The post Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 13, 2023
Three ads that show the best and the not so good of current British advertising. Technically great, idea-wise not so great. First up Toyota for The&Partnership with, yes you guessed it, a new “brand platform” – ‘Go Beyond.’ So we have lots of people feeling inspiring, some of whom work for Toyota, and others including … The post A tale of three British ads:Toyota, Royal British Legion and Boots No7 first appeared on More About Advertising.
Exchange Wire
OCTOBER 13, 2023
This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard. Lazada waives fees for businesses in Indonesia Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce. Microsoft-Activision approved in UK The UK's Competition and Markets [.] The post The Stack: Lazada Woos Businesses in Indonesia, UK Approves Microsoft-Activision appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
OCTOBER 13, 2023
In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.
AdExchanger
OCTOBER 13, 2023
“What’s the AdExchanger angle?” It’s a question that often comes up during our editorial meetings when we’re deciding whether to cover a story that isn’t a bull’s-eye for our niche and nerdy coverage area but could still possibly be interesting for our audience. For example, say a PR person pitches us on their client, some […] The post Covering The Israel-Hamas War As A B2B Journalist appeared first on AdExchanger.
MNTN
OCTOBER 13, 2023
In the realm of CTV (Connected TV) advertising, a common question customers ask is: “What should my budget be?” The better question to ask is “How do I achieve optimal performance?” Understanding Performance on a Curve Imagine your ad performance on a chart, with time as the X axis and performance as the Y axis. In the initial stages, reach is low but growing fast, creating a steep upward curve.
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