Adweek
DECEMBER 7, 2023
Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl. X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands.
Seth Godin
DECEMBER 7, 2023
A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had been working on for a while as well.
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Adweek
DECEMBER 7, 2023
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market," Howerton said at Adweek X in Los Angeles this week. "We'd.
Martech
DECEMBER 7, 2023
Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 7, 2023
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or downloading an application. The ads can use both the front- and rear-facing cameras on a device and can feature a variety of.
AdExchanger
DECEMBER 7, 2023
La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 7, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Black Boxes appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
The McDonald's universe is expanding with CosMc's: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain's president and chief executive, Chris Kempczinski, as a beverage-focused restaurant, "with all the DNA of McDonald's, but its own unique personality," CosMc's is set to launch in 10 locations throughout.
AdExchanger
DECEMBER 7, 2023
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”? The post Retargeting Is The Next Phase Of CTV Performance appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and technology to drop a series of limited-edition flavors around the world. Coca-Cola pulled in artists including Ava Max, Rosalia and Marshmello to set.
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Martech
DECEMBER 7, 2023
“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.
Adweek
DECEMBER 7, 2023
Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. "If you're an actor and you do a procedural show, I mean, that's like, elephants go to die. Right?" Valderrama said on stage at the Adweek X event in Los Angeles this week. "That's.
Martech
DECEMBER 7, 2023
This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues.
Adweek
DECEMBER 7, 2023
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the situation. The cuts primarily affected sales and sales support staff, and they follow a previous round of reductions held by the publicly traded Canadian company.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
DECEMBER 7, 2023
Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education are the solutions. Plus: 2024 ad spend will grow, but at a slower rate. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline. The post The Big Story: Programmatic Fog appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season, 8th Wall created a variety of holiday AR experiences for both developers and the public to try. To start, the Ask Santa Anything experience combines the platform's.
Martech
DECEMBER 7, 2023
Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.
Adweek
DECEMBER 7, 2023
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital currencies inside games and how 86% of boys and 59% of girls ask for digital currencies for Christmas. They segue into the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
DECEMBER 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […] The post The MFA Economy; Will Reddit Ever Not Be Reddit?
Adweek
DECEMBER 7, 2023
In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure. But have you ever noticed how, against all odds, someone, somewhere in our community manages to make a data discovery that solves a problem or creates a new opportunity because they followed a hunch?
AdExchanger
DECEMBER 7, 2023
The decline of traditional TV viewing is showing no signs of slowing down: a predicted 46.6 million households are set to move exclusively to streaming by 2024. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV. With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by IPG Mediabrands after agreeing to a three-year partnership across the various countries in which the platform is rolled out. The news of.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Martech
DECEMBER 7, 2023
True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.
Adweek
DECEMBER 7, 2023
This year, hundreds of brands have decided to celebrate the holidays with Disney. Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween and holiday sponsorships since the beginning of October, which is an increase of 7x over the last two months. According to John Campbell, vp of.
Ad Monsters
DECEMBER 7, 2023
A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. We distilled it so you don’t have to. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web.
Adweek
DECEMBER 7, 2023
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. and international marketing at.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
DECEMBER 7, 2023
Rapid developments in artificial intelligence have led to a lot of new AI brand names. From dusty to droll to deft, some follow well trodden paths of past tech trends. Others might make complexities of AI easier for humans to process. On Wednesday, Google added another AI name to the already crowded field: Gemini. The new AI model — which will power a range of Google products — also caps a year full of new AI startups, products and entire platforms with noteworthy or unusual names.
Ad Badger
DECEMBER 7, 2023
SUBSCRIBE In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare. Read More How Can I Reach My Full Potential In The Amazon PPC Space? [The PPC Den Podcast] The post How Can I Reach My Full Potential In The Amazon PPC Space? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
DECEMBER 7, 2023
2024 will be a major year for advertising as the U.S. presidential election boosts political spending. Media agencies also anticipate other key drivers to fuel the ad economy, including retail media, digital, sports and connected TV. This week, Dentsu, GroupM, IPG’s Magna all released their 2024 advertising predictions and forecasts — with global ad spend estimates ranging from 4% to 7% in growth for 2024.
Martech
DECEMBER 7, 2023
Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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