Adweek
OCTOBER 7, 2024
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to.
Martech
OCTOBER 7, 2024
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.
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Adweek
OCTOBER 7, 2024
The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of.
AdExchanger
OCTOBER 7, 2024
To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to media resource Photutorial That’s not including all the new videos uploaded after you’d started watching, at a rate of six […] The post Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 7, 2024
It wouldn't be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing.
Seth Godin
OCTOBER 7, 2024
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as, “okay with little dents.” Fixing little dents is a commitment to quality, a constant quest against entropy as we seek to deliver with consistency.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 7, 2024
In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst Olivia Morley shared their predictions for the looming TikTok Ban and potential Google ads divestment. The post How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser appeared first on AdExchanger.
Adweek
OCTOBER 7, 2024
Generative AI is a fact of life at agencies and creative studios moving forward--that part is in the books. What's missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we're all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we've.
AdExchanger
OCTOBER 7, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding algorithms, integrated with Index Exchange, and it’s not a typical partnership, Adweek reports. What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index […] The post Can’t Spell Exchange Without Change; ’Soft On Ad Tech appeared first on AdExchanger.
Adweek
OCTOBER 7, 2024
Instacart is equipping grocery carts with more ads. The online grocery service is rolling out three new ad formats that appear on the screens built into Instacart's tech-enabled grocery carts, called Caper Carts. The carts use AI and retailers' loyalty card programs to serve up personalized offers based on the location and past purchases of.
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Digiday
OCTOBER 7, 2024
TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally. Officially launching today (Oct. 7), Smart+ automates everything from creative development to targeting and optimization, streamlining the entire ad-buying process o
Adweek
OCTOBER 7, 2024
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers. "TikTok is building for the future," global head of monetization product solutions and operations David Kaufman said in a statement.
Martech
OCTOBER 7, 2024
Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost (effort and budget) is worth building something and then maintaining a custom solution to get closer to meeting all of one’s needs. However, a custom solution will never completely meet all requirements.
Adweek
OCTOBER 7, 2024
Two general managers are retiring from Gray Media. Laura Long is retiring as the general manager of KNOE in Monroe, Louisiana effective October 4, 2024. In Sherman, Texas, Rick Dean will retire as the general manager of KXII effective December 31, 2024. Long began her television career 35 years ago in Monroe, after earning a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
OCTOBER 7, 2024
As the craft and science of marketing continues to be plagued by fragmentation and sharply reduced budgets, brand marketers are increasingly more receptive to alternative advertising options to reach consumers. Those marketers are investing in “nontraditional formats,” explained Evan Giordano, strategist at Mother New York, with the hopes of creating moments in culture that consumers actually notice rather than ignore or worse, actively block.
Adweek
OCTOBER 7, 2024
Music publisher and entertainment professional Michelle Bell has joined Brand Macro as senior vice president, head of brand partnerships. In this role, she will report to Macro chief brand officer Stacey Walker King and oversee business development, management of new and existing brand strategy clients, branded content creation, and experiential activations.
Digiday
OCTOBER 7, 2024
01 Introduction It’s shaping up to be a bigger and better year for ad spending in 2024. The U.S. presidential election is boosting political spending, and other key factors like retail media, social video, sports programming and streaming are adding fuel to the economy. Major ad forecasters have predicted improved U.S. media spend totals for 2024 , citing better business conditions.
Adweek
OCTOBER 7, 2024
Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming new ideas. And creators are hungry for brand deals that offset some of the costs. In.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
OCTOBER 7, 2024
Today’s marketers are facing increasing pressure to tie marketing into business performance, catching them between two often conflicting priorities: brand storytelling and performance marketing. Lately, that conversation has been bubbling up among marketers, becoming a talking point on at least three panels on Monday at this year’s Advertising Week conference in New York.
Adweek
OCTOBER 7, 2024
The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin--who has been executive vice president and chief marketing and brand officer at the global nonprofit behind Sesame Street since 2019--is leaving for a new role at St.
Martech
OCTOBER 7, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
OCTOBER 7, 2024
It's the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
OCTOBER 7, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as marketers face increasing pressure to tie marketing to business results (all while being asked to do more with less money). In some cases over the last few months, companies like Hyundai and Starbucks, have eliminated the CMO role entirely.
Adweek
OCTOBER 7, 2024
Apple is touting the filmmaking capabilities of its iPhone 16 Pro with "Capture," a short film that debuted Monday. Aoife McArdle directed "Capture," which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro's ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the.
Digiday
OCTOBER 7, 2024
As the gaming industry embraces the live-service model, some publishers are baking film and TV adaptations into their business plans from the start to help extend the lifespan — and revenue-generating potential — of their top titles. Sony Interactive Entertainment’s official messaging around the game “Ghost of Yotei,” whose first official trailer came out on September 24, made it clear that the game is intended to kick off a new media franchise for the company, replete with its own film and TV a
Adweek
OCTOBER 7, 2024
Hi, this is Ryan Joe, ADWEEK's editor in chief. I'm thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she'll have direct oversight over our agencies, brands, and creative teams, and she'll also help shape and coordinate our aggressive coverage across the entire ad industry. Many.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
OCTOBER 7, 2024
A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory. If this rising unease had a name, it would be “TTD’s Dominance Distress Trauma (DDT)” — a growing fear that the ad tech powerhouse’s influence is pushing the industry into dangerous waters. And bit by bit, the evidence of this anxiety is beginning to pile up, as recently reported by Adexchanger.
Adweek
OCTOBER 7, 2024
CBS News announced Friday that Jericka Duncan will now helm the Saturday edition of CBS Weekend News. Duncan was already the anchor of the Sunday-evening edition of the news broadcast. (TVNewser) Adriana Diaz, who anchored on Saturday, departed last month to co-host CBS Mornings Plus, the new third hour of the network's morning show, along.
Rob Campbell
OCTOBER 7, 2024
So I should start by pointing out that the title of this post is misleading. Because while having a child does interrupt your ability to watch a movie at the cinema … both because they often disrupt it with their questions or actions throughout the movie and because you end up watching films you literally would never choose to go and see – let alone pay for – in a million, billion, trillion years … that’s not what this is about.
Adweek
OCTOBER 7, 2024
Google said Friday that it will stop linking to New Zealand news articles and ditch the agreements it has with local news organizations if the country's government goes ahead with a law to force tech giants to pay a fair price for content that appears on their feeds. (Reuters) This past July, New Zealand's government.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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