Adweek
OCTOBER 12, 2023
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses. As part of the shuffle, the publisher has also parted ways with its first-ever chief commercial officer, Karl Wells, who.
AdExchanger
OCTOBER 12, 2023
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk (TTD) and data marketplace tech vendor Narrative, which announced a new joint product to make it feasible for practically any company with data stored on Snowflake to make that data available in TTD’s marketplace. Third-party […] The post Narrative, Snowflake and TTD Take Data Marketplace Sales To The Cloud appeared first on AdExchanger.
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Adweek
OCTOBER 12, 2023
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat's offerings, from groceries to gyoza.
Martech
OCTOBER 12, 2023
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 12, 2023
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they've certainly alluded to their future. Google has already provided examples of shopping.
Martech
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 12, 2023
Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? Yet at Real Story Group, we see CDPs entering a kind of sophomore slump. Symptoms abound: Difficult initial “MVP” deployments, as enterprises struggle to deal with core issues of data availability and quality, as well as identi
Adweek
OCTOBER 12, 2023
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers agencies founded five or fewer years ago, whether within or outside of holding company networks. It also welcomes older agencies to apply, provided that.
Martech
OCTOBER 12, 2023
InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while upholding data privacy and user consent. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches.
Adweek
OCTOBER 12, 2023
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's position as the default search engine. Now, the legal basis for that deal is being questioned. If the courts find it illegal, Google's massive search.
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AdExchanger
OCTOBER 12, 2023
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary. The post The TV Industry Wants Accreditation. But Does It Want The MRC? appeared first on AdExchanger.
Adweek
OCTOBER 12, 2023
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the America's Game of the Week broadcast team: Erin Andrews, Greg Olsen, Kevin Burkhardt and Tom Rinaldi. "It's our 30th anniversary, and thinking.
Martech
OCTOBER 12, 2023
The cost of building, training and operating AI is enormous. At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.
Adweek
OCTOBER 12, 2023
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins--a material that.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 12, 2023
The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no consensus about how to actually build or use them. The post Where Do Panels Belong In TV Measurement? appeared first on AdExchanger.
Adweek
OCTOBER 12, 2023
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms. One ad buyer, who requested anonymity to protect industry relations, found that around 80% of impressions on a Pmax campaign ended.
Martech
OCTOBER 12, 2023
Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of its proprietary AI capabilities as Optimizely Opal, as well as a new partnership with generative AI content platform Writer.
AdExchanger
OCTOBER 12, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Unicorn Haircut appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
OCTOBER 12, 2023
Forty years ago in engineering class, it wasn’t unusual to talk about GIGO or FUBAR. These weren’t technical terms, they were mild complaints that signaled insider status and cultural cohesion. In a closed profession, like airplane pilots, the insider jargon lasts for generations. Now, though, everyone in the world is no more than a handshake away from a computer.
AdExchanger
OCTOBER 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […] The post Should Humans Get Out Of The Way?
Smart Insights
OCTOBER 12, 2023
Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both … The post Anticipating 5 top social media trends for 2024 appeared first on Smart Insights.
Single Grain
OCTOBER 12, 2023
Updated October 2023. In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. Yet, many brands remain on the sidelines, deterred by perceived high costs or a lack of in-house expertise. Not to worry! After reading this post, you’ll be inspired by successful video content marketing examples.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
AdPulp
OCTOBER 12, 2023
Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear […] The post Play with Words and Images appeared first on Adpulp.
Single Grain
OCTOBER 12, 2023
When it comes to running a business, everyone knows that the customer is key. However, some businesses seem to forget this age-old wisdom, resulting in poor customer experiences that can seriously hamper growth. It’s bad business policies that quietly shoot companies in the foot – something that happens all too often. In this post, we’ll look at a few hypothetical scenarios that very closely mirror real situations.
Ad Wisey
OCTOBER 12, 2023
Many e-commerce stores during their evolution face the problem that traffic alone is not a guarantee of sales. This experience can be quite painful , given the fact that you have to pay for it anyway (whether for SEO promotion or paid advertising). The next step in store development is to find sources of not just traffic, but sales. “ How to receive email reports not with the number of Impressions, Clicks, and average CTR, but emails with the number of sales and ROAS ,” is a very com
Digiday
OCTOBER 12, 2023
Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Exchange Wire
OCTOBER 12, 2023
The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered [.] The post Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns appeared first on ExchangeWire.com.
Digiday
OCTOBER 12, 2023
Even though Hispanic Heritage Month just ended, agencies are increasingly focusing on their multicultural marketing strategies beyond these annual observations. Many brands and agencies have been expanding their work around culturally-focused times of year and awareness due to changing client needs and social media targeting challenges. Jose Villa, founder and president of multicultural agency Sensis, said reaching the Hispanic community has always been a priority at the minority-owned agency.
Exchange Wire
OCTOBER 12, 2023
Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [.] The post Ogury Names Samir Chabab as Vice President of Marketing appeared first on ExchangeWire.com.
Digiday
OCTOBER 12, 2023
Publishers like BDG, BuzzFeed and Trusted Media Brands are starting to use generative AI technology in their sales operations to reduce the amount of time it takes to pitch a new client, respond to a request for proposal (RFP) or ultimately close a deal. But what happens when confidential information in advertiser RFPs gets uploaded by salespeople who are just trying to do their jobs a little quicker?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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