Adweek
FEBRUARY 3, 2025
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads." Amazon is attempting to reel in retailers, saying that adopting the adtech will empower them by "leveraging.
AdExchanger
FEBRUARY 3, 2025
An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industrys sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […] The post Goodbye, Outcomes Era: Why Quality Will Define The Industrys Future appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
FEBRUARY 3, 2025
There are some major brands checking into The White Lotus for Season 3, and they are bringing more to the story than just ad dollars. Today, Warner Bros. Discovery Advertising Sales revealed more details about the brand sponsors activating around White Lotus Season 3, including American Express, Diageo, and Google Pixel. Through the partnerships, the.
Digiday
FEBRUARY 3, 2025
The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 3, 2025
If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. The goal.
Digiday
FEBRUARY 3, 2025
If you watch the teasers or already released ads for Super Bowl LXI, its obvious that brands are taking a light-hearted approach, playing it safe by leaning on humor and classic brand advertising iconography to avoid ruffling anyones feathers this year. There’s a sense brands are returning to their place in culture, using advertising as entertainment rather than a place to take a stand of some kind that could potentially alienate their consumer base.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
FEBRUARY 3, 2025
The Super Bowl is a pricey party. But its not the only joint in town. Shared moments like the big game which last year was watched by an average of 123.4 million U.S. viewers, second only to the Apollo moon landing in July 1969 are more valuable than ever. Getting a brand in front of those viewers isnt cheap. A 30-second spot during the big game carried a $7 million sticker price during Foxs upfronts this year.
Adweek
FEBRUARY 3, 2025
Prebiotic soda brand Poppi is returning to the Big Game. After making its debut last year, the brand is again working with creative agency Virtue Worldwide as well as media-buying agency Tinuiti. The brand did not disclose how long the commercial will be. Allison Ellsworth, cofounder and lead creative of Poppi, said the decision to.
Digiday
FEBRUARY 3, 2025
Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its Open Door YouTube series showcasing celebrities decked-out abodes in 2021, the Hearst-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor. Its a much, much deeper, richer experience for the user to go to our site.
Adweek
FEBRUARY 3, 2025
The digital media company Bustle Digital Group, which owns editorial titles including Bustle, Nylon, Inverse, and Elite Daily, was sued last week for nearly $3 million in unpaid rent and related damages by the real estate firm Columbia Property Trust. BDG stopped paying rent on its 315 Park Avenue South property in October 2023, racking.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
FEBRUARY 3, 2025
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% for the year, ahead of its rivals, and a market cap in excess of 26bn (1/1 in dollars.) For a while it looked as though the … The post Publicis secures ad holding group top spot with 6.3% growth in Q4 first appeared on More About Advertising.
Adweek
FEBRUARY 3, 2025
For football fans curious to know the history of New Orleans' Caesars Superdome--which will host Super Bowl 59 on Sunday--its homepage features an interactive timeline brimming with trivia. Beyonce, the Rolling Stones, and Taylor Swift have packed the Superdome's seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has.
Exchange Wire
FEBRUARY 3, 2025
News in brief: Elon Musk Adds more Advertisers to X Boycott Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods Elon Musk Adds more Advertisers to X Boycott Lawsuit Elon Musk is adding more [.] The post Elon Musk Adds more Advertisers to X Boycott Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods appeared first on ExchangeWire.com.
Adweek
FEBRUARY 3, 2025
Doritos Crash the Super Bowl ended a 10-year hiatus and months of voting and judging with an intergalactic snack battle that viewers felt was worth the fight. Doritos announced the return of Crash the Super Bowl in September, whittled thousands of contenders to just 25 by January, and introduced its three finalists by the middle.
AdExchanger
FEBRUARY 3, 2025
Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less. The post Paramount And Nielsen Get Back Together; The Clicks Arent Coming appeared first on AdExchanger.
Adweek
FEBRUARY 3, 2025
The action in the Super Bowl moves pretty fast, and the commercials seem to fly by as well. But one brand has enlisted one of the fastest franchises in cinema to show that you can slow down and enjoy yourself. Haagen-Dazs has taken on a brand platform of "slow," positioning its ice cream as a.
IAB Tech Lab
FEBRUARY 3, 2025
A visual guide to the differences between the various 'plcmt' video attribute types in OpenRTB replacing the deprecated 'placement' attribute The post Demystifying the OpenRTB Video plcmt Attributes appeared first on IAB Tech Lab.
Adweek
FEBRUARY 3, 2025
In the Coors Light Super Bowl universe, humans live among anthropomorphized sloths who can't catch a can of beer if you toss one in their direction. After a "Case of the Mondays" campaign that planted purposely misspelled text in ads and pasted "Mondays Light" onto 12-packs of Coors Light, the Molson Coors brand unveiled its.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdvertiseMint
FEBRUARY 3, 2025
The robots have more or less taken over the world of marketing and have proven to be a helpful tool in helping businesses reach new audiences in a more calculated, expedited way. However, in today’s digital landscape, consumers expect personalized interactions from brands. A McKinsey & Company survey reveals that 71% of consumers anticipate personalized communication.
Adweek
FEBRUARY 3, 2025
A year and a half after its debut, Meta's text-based social platform Threads is testing its first-ever ads with "a handful" of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for "a small percentage of people,".
Ad Tech Daily
FEBRUARY 3, 2025
Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities NEW YORK & TEL AVIV, Israel — PerionNetworkLtd.(NASDAQ & TASE:PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its Perion One strategy. This strategy will unify the Companys brands and technologies into one […] The post Perion Announces Transformational Perion One Strategy, Unifying All of Its Technol
Adweek
FEBRUARY 3, 2025
The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 3, 2025
Ad buyers agree that Nielsens decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors over the past few years. The post Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings appeared first on AdExchanger.
Adweek
FEBRUARY 3, 2025
The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92 billion). The company grew in all regions last year, including the U.S. (4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with.
Martech
FEBRUARY 3, 2025
Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.
Adweek
FEBRUARY 3, 2025
Chuck Goudie will join the investigative team for NBC 5 Chicago (WMAQ) beginning Monday, February 10 He left WLS in December after nearly 45 years on the air at the Chicago ABC owned station. Goudie will join the 'NBC 5 Investigates' team which features Bennett Haeberle along with veteran producers Katy Smyser and Lisa Capitanini.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
FEBRUARY 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Has the Super Bowl always been this important to marketers? A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967.
Adweek
FEBRUARY 3, 2025
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he's saved on various orders. His inner voice is (presumably) tracking all the dollars he's earned back.
Seth Godin
FEBRUARY 3, 2025
Half a canoe is worth less than no canoe at all. On the other hand, eating half a pear is much better than not having one. You might get 85% of the value from only part of the pear. Some projects only benefit us when they’re finished all the way. Knowing this in advance is a useful strategy. For example, an ad campaign with a budget half of what it should have been, or an almost complete social media promotion does nothing much at all except help the media companies.
Adweek
FEBRUARY 3, 2025
Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. "It is a privilege to return home and tell the important and impactful stories.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
269 
Let's personalize your content