Adweek
FEBRUARY 19, 2025
TikTok's uncertain future isn't stopping it from rolling out new ad products off the assembly line, with the platform unveiling Automotive Ads Wednesday. The company described its Automotive Ads as a performance ad solution that lets advertisers target high-intent users with their available inventory of vehicles. "With TikTok's new Automotive Ads, dealers and manufacturers have.
Martech
FEBRUARY 19, 2025
What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).
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Adweek
FEBRUARY 19, 2025
Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform's partnership with.
Martech
FEBRUARY 19, 2025
It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene practice that doesn’t work and must be stopped. Rant mode ON. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 19, 2025
Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers' best-performing video and image.
illumin
FEBRUARY 19, 2025
Attracting new app users can be difficult for even the most successful brands. However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 19, 2025
Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack.
Adweek
FEBRUARY 19, 2025
MSNBC's The Rachel Maddow Show crossed the two million total viewer mark. Meanwhile, Fox News and CNN's two top programs were at 5 and 8 p.m. ET. The Five led on Fox News, followed by Jesse Watters Primetime. On CNN, The Lead with Jake Tapper landed in the top spot, followed by Anderson Cooper 360.
AdExchanger
FEBRUARY 19, 2025
For over a year now, audiences have been changing channels (pun intended). In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message. Though this […] The post Put Down The Remote: A Strategic View Of TV Investment appeared first on AdExchanger.
Adweek
FEBRUARY 19, 2025
The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network's audience, becoming the most-watched show of the evening in total viewers and Adults 25-54. The return of Have I Got News for You for a second season on CNN enabled the network to.
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AdExchanger
FEBRUARY 19, 2025
Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from AI-powered creative analytics platform CreativeX. So why doesnt ad creative get the credit it deserves? Until recently, technology wasnt advanced enough to measure […] The post The Power Of Creative Data appeared first on AdExchanger.
Adweek
FEBRUARY 19, 2025
An evening with fill-in anchors across various programs did not help CNN's performance as the network finished third in total viewers and the Adults 25-54 demo in both dayparts. In addition, its average total viewer audience in primetime failed to finish above 500,000 viewers. Wolf Blitzer, Anderson Cooper, and Abby Phillip were all off. 25-54.
AdExchanger
FEBRUARY 19, 2025
In the past few weeks, some of the worlds biggest soda, snack and candy companies reported quarterly earnings, so this week were introducing ad tech to a new three-letter acronym GLP-1. Even if many of these companies arent worried about the impacts this drug is having, 2025 is officially the year that GLP-1 solidifies […] The post For Snack And Candy Brands, This Is The Start Of The Ozempic Era appeared first on AdExchanger.
Adweek
FEBRUARY 19, 2025
In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should. In 2022, Musk purchased then-Twitter for $44 billion. Bloomberg first reported on.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digital Remedy
FEBRUARY 19, 2025
In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. At its core, incrementality analysis answers the critical question: Did this ad actually cause the action, or was it just along for the ride?
Adweek
FEBRUARY 19, 2025
Fox News continued its first-place dominance in total viewers and Adults 25-54, led by The Big Weekend Show. MSNBC occupied second place in total viewers, while CNN finished as the No. 2 news network in the demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 146 | CNN: 48 | MSNBC: 36Prime: FNC: 132 |.
Rob Campbell
FEBRUARY 19, 2025
One of the things I find hilarious about a lot of strategists, agencies and companies is how they talk about their openness towards innovation, but do all they can to maintain the status quo. Oh, theyll claim they give things a chance, its just their version of doing that is to immediately compare/judge any new approach against ways of working that have literally had decades to evolve and iron out any quirks and so, generally, it is always going to end up being the unfairest of unfair fights.
Adweek
FEBRUARY 19, 2025
ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS Evening News was the only evening broadcast for the week of Feb. 10 to experience week-to-week declines. Once again, CBS News'.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
FEBRUARY 19, 2025
AI-driven content and personalization are no longer just an advantage; theyre a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AIs rate of progress, particularly among industry giants like Google and Amazon, […] The post AI In Q4: What Worked, What Didnt And Whats Next appeared first on AdExchanger.
Adweek
FEBRUARY 19, 2025
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad.
VideoWeek
FEBRUARY 19, 2025
Amid the rollbacks we’ve seen by some big businesses of environmental, social and governance (ESG) commitments and diversity, equity and inclusion (DEI) initiatives, the picture in Europe’s ad market appears more mixed. A new report from IAB Europe looking at the state of progress with sustainability initiatives in digital advertising shows that sustainability is continuing to climb up the agenda for business leaders, and significant strides are being made in carbon measurement.
Adweek
FEBRUARY 19, 2025
AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 19, 2025
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to be Latin America’s biggest such agency. BR Group boasts a network og 500,000 influencers and claims to work for 500 plus local and global clients. Latin America was one of Publicis’ strongest regions as it … The post Publicis adds to power base in LatAm with BR Media Group first appeared on More About Advertising.
Adweek
FEBRUARY 19, 2025
Bob Evans Farms has hired Colle McVoy as its media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team.
More About Advertising
FEBRUARY 19, 2025
Moist is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in the 1980s. Then in this century it was co-opted by teenagers to mean lame/wet. Now Dove has brought it back, dialling up the squeamishness that French and Saunders found so amusing. Kathryn Fernandez, head of … The post Has Dove ditched DEI? New spot is all about the humour first appeared on More About Advertising.
Adweek
FEBRUARY 19, 2025
Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. "Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Buyer Advertising
FEBRUARY 19, 2025
Seeking a New Relationship? I was talking to a client the other day about the power of relationships, and she shared a funny anecdote. She said she once worked for a large ad agency in NY and had a boss who told her that the client/agency bond should be so strong that if your client ever wound up in jail, you should be the first person they call for help.
Adweek
FEBRUARY 19, 2025
If the word "moist" makes your skin crawl, you're not alone--that's a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely.
Seth Godin
FEBRUARY 19, 2025
The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media followers doesn’t mean you’re really good at making pizza. Choose accordingly.
Adweek
FEBRUARY 19, 2025
Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate's investigative reporter and weekend co-anchor. He'll take over for John Knicely, after his retirement. "Brian is a veteran reporter and anchor who has established a standard of professional journalism which.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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