Adweek
JUNE 27, 2024
Shake Shack added a secret sauce to its latest advertising campaign: generative AI. The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. The bot zoned in on phrases such as "healthy lunch on Sunday", "where can I grab.
Seth Godin
JUNE 27, 2024
He had a hard time lying because his nose got longer every time he did. Gas-powered leaf blowers would disappear if the smoke they belched out was black instead of invisible. And few people would start smoking if the deposits on their lungs ended up on their face instead. We’re not very good at paying attention to invisible or gradual outputs.
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Adweek
JUNE 27, 2024
The athletes and partners in women's sports would give the shirts off their backs to keep the game growing--if those shirts were available. During big events in women's soccer and basketball within the last year, sports apparel makers have had difficulty meeting the moment. During England's run to last year's Women's World Cup Final, goalkeeper.
AdExchanger
JUNE 27, 2024
Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […] The post Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 27, 2024
Microsoft's chief brand officer Kathleen Hall is stepping down after 16 years with the business, continuing an era of flux for the tech giant's marketing team as it lays the foundations for a "new era of AI." In a LinkedIn post, Hall - who also served as corporate vice president of brand, advertising and research.
AdExchanger
JUNE 27, 2024
It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms. The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
IAB Tech Lab
JUNE 27, 2024
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google's Privacy Sandbox for Protected Audiences auctions The post IAB Tech Lab releases final Privacy Sandbox Fit Analysis appeared first on.
Adweek
JUNE 27, 2024
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency bias, but the past few years have been seemingly more volatile than at any point I can remember. The challenges have been harder and more ill-defined, the answers weren't straightforward and the outcomes have been.
Martech
JUNE 27, 2024
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.
Adweek
JUNE 27, 2024
As summer rolls around again, it's road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson.Paak curates it. For World Music Day 2024, Lexus and Amazon Music teamed with Anderson.Paak to create "Destination.Paak - The Lexus GX Remix." Promoting the GX Luxury SUV, the launch.
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AdExchanger
JUNE 27, 2024
New executive training series will provide credentialing for Publisher, Agency and Brand Executives [New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, the leading voices for the sell and buy sides of digital advertising, and Prohaska Consulting, the award-winning global digital consultancy, today announced the launch of Ad Tech Accelerator, a first-of-its-kind […] The post AdMonsters And AdExchanger Partner With Prohaska Consulting To Launch Ad Tech Accelerator appeared f
Adweek
JUNE 27, 2024
Visit Oslo is wryly looking to inspire trips to Norway with an ad that starts with a local saying, "I wouldn't come here, to be honest." The film from Oslo-based agency NewsLab leans on irony and reverse psychology to complain about qualities that make the city remarkable. Halfdan, a 31-year-old Oslo native, questions if Oslo.
AdExchanger
JUNE 27, 2024
Why would Mozilla buy a privacy tech startup? To discuss its recent acquisition of Anonym, we bring on Co-Founder and CEO Brad Smallwood and CTO Tammy Greasby. When Anonym explored a partnership with Mozilla – not Firefox, its browser – the companies discovered they shared a mission to create a more private internet, Smallwood says. […] The post The PET Project That Mozilla Acquired appeared first on AdExchanger.
Adweek
JUNE 27, 2024
For the first time in my 14 years in a row attending Cannes Lions, I spent most of the first half of the festival in the bowels of the Martinez, sitting in conference rooms, some without any windows.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 27, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Campaign Flight Patterns appeared first on AdExchanger.
Adweek
JUNE 27, 2024
ADWEEK's Brand Genius award recognizes the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand.
Ad Monsters
JUNE 27, 2024
If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. Developed with insights from industry leaders like Paul Brenner at Vibenomics, the IAB and its partners designed the 2024 Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook to enhance the execution of DOOH and in-store retail media strategies.
Martech
JUNE 27, 2024
The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. When discussing “TV in the digital age” in 2024, certain expectations come with it.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Oko
JUNE 27, 2024
2024’s election is a huge boon for digital advertisers: and for many CTV publishers, it may be their first time diving in. In this blog post, we explain what you need to know to get the most out of this. Every four years, American publishers are handed a huge gift, a big burlap sack with […] The post CTV Advertising In Election Years — What To Know appeared first on OKO Digital.
AdExchanger
JUNE 27, 2024
Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […] The post Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports appeared first on AdExchanger.
Ad Monsters
JUNE 27, 2024
New executive training series will provide credentialing for Publisher, Agency and Brand Executives. Today in collaboration with AdExchanger and Prohaska Consulting, we introduced Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training needed to thrive in the increasingly complex world of ad tech operations and revenue strategy.
Martech
JUNE 27, 2024
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JUNE 27, 2024
Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. The Cannes Lions International Festival of Creativity 2024 was a whirlwind of innovation and insight, from the buzzing panels to the casual yet powerful conversations outside The Palais.
Martech
JUNE 27, 2024
Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of companies with 11 to 100 employees and 23% of companies with 100+ employees. Now, here are this week’s AI-powered martech solutions, enhancements and releases.
AdExchanger
JUNE 27, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM into ad measurement programs. But MMM is old fashioned. It doesn’t involve user-level data, takes weeks (if not months) to […] The post Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage appeared first on AdExchanger.
Digiday
JUNE 27, 2024
As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music industry is moving beyond virtual concerts. These days, musicians are integrating more deeply into virtual worlds to promote their album releases and bring in new fans. Music has been a key element of the metaverse from the start. In 2020, Travis Scott’s virtual concert inside Fortnite was many of its participants’ first introduction to the metaverse concept.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Paleo AdTech
JUNE 27, 2024
Adam Singolda is the Founder and CEO of Taboola , a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely ), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching 600M daily users.
Digiday
JUNE 27, 2024
This story was first published by Digiday sibling WorkLife We are entering the era of the autonomous AI workplace. In other words, some of us officially have AI co-workers. Autonomous AI is a branch of AI in which systems and tools are advanced enough to act with limited human oversight and involvement. That means that as we continue to use more AI tools and delegate work to bots, they will become workers themselves and end up being self-sufficient in many ways.
More About Advertising
JUNE 27, 2024
JCDecaux’s ‘Meet Marina Prieto’ is a great campaign, but is it the best example of B2B this year? I’m not going to begrudge a delightful 100-year-old woman her moment in the sun, or say I don’t understand why the jury picked it, but I must admit that I was a little bit surprised that JCDecaux’s … The post Cannes Takeaways: Ed Davis of BBN – great campaign but is it the very best of B2B?
Digiday
JUNE 27, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’ve already established that Amazon dominates the retail media space — no surprise there. But there is more to retail media than just Amazon, and marketers are spreading their retail media spend as the space continues to grow. This is a member-exclusive article from Digiday.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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