Sat.Apr 12, 2025

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Epic Britbox ad, Starbucks ‘Roy’ and more: best creative ads of the week

Bhatnaturally

Every week, I attempt to publish a curated list of clutter-breaking creative ads as a small tribute to brand & agency teams everywhere. Most of advertising is simply ignored (a fate worse than being disliked) and so it ads which get noticed and like ought to be appreciated. In this week’s list ads from Chups [.] The post Epic Britbox ad, Starbucks ‘Roy’ and more: best creative ads of the week appeared first on Bhatnaturally.

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The AI effort gap

Seth Godin

It can take seven years to get a PhD. And a month to write a useful business plan or a year to write a book. And yet, when AI shows up, our mistake is thinking that if we can’t find useful brilliance in one simple prompt, it’s broken. Imagine what you could discover and create if you spent an hour focusing on just one piece of output. I’m seeing illustrations, narratives and research that celebrate the hundreds of hours that went into each of them–it feels like years of f

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The Science Behind Effective LinkedIn ABM: A Data-Driven Approach

Single Grain

Intuition and creativity have their place in account-based marketing, but data and analytics are what genuinely drive exceptional results. This is especially true for LinkedIn ABM, where a scientific approach can transform campaign performance and deliver measurable business outcomes. While many marketers understand the basic principles of LinkedIn ABM, fewer have mastered the data-driven methodologies that separate high-performing campaigns from average ones.