Adweek
DECEMBER 30, 2024
The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.
Martech
DECEMBER 30, 2024
As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.
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Adweek
DECEMBER 30, 2024
New Year's Eve festivities are typically the climax of the holiday season, and after an eventful 2024, the major news networks have big plans for ushering in 2025. Here's your guide to all the New Year's programming on Dec. 31 and Jan. 1. (All times Eastern) ABC News ABC will broadcast Dick Clark's New Year's.
Digiday
DECEMBER 30, 2024
Sports marketing spend shot up in 2024. Amid soaring viewership figures for last years Olympic Games , worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC. But sports marketing doesnt always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 30, 2024
Rosie Nguyen has said goodbye to Houston ABC owned station KTRK. "Dear H-Town, Thursday will be my last day with ABC13," she wrote on social media. "After taking a lot of time for self-reflection and discussion with my loved ones, my heart truly believes it's time to move on. I did not make this decision.
AdExchanger
DECEMBER 30, 2024
Scott McKinleys journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team in Seoul, Korea, to CEO and founder of data validation provider Truthset was more linear than one might think. Cycling is the ultimate test of truth, McKinley says on this weeks episode of AdExchanger Talks. You race 120, 130 […] The post Breaking Away From Low-Quality Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 30, 2024
Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry. We get together to spitball ideas and then share them with our very talented comic artist Kevvo. From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger.
Adweek
DECEMBER 30, 2024
Gray Television, Inc. has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets through December 31, 2028. "We are pleased to announce the further extension of our decades-long relationship with Disney for ABC station affiliations," said Gray's president.
Brid.tv
DECEMBER 30, 2024
Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. But what does it take to succeed with this format? Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand.
Adweek
DECEMBER 30, 2024
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing.
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More About Advertising
DECEMBER 30, 2024
This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally (Waldo in the US) wasn’t the only literary giant to appear at Christmas, Roald Dahl’s BFG made a telling intervention for Sainsbury’s too. But we keep being told that ads are about storytelling, making emotional … The post MAA Ads of the Year: Etsys Wheres Wally?
Single Grain
DECEMBER 30, 2024
Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting.
Digiday
DECEMBER 30, 2024
Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry cant escape. Or as Digiday managing editor Sara Jerde puts it, 2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.
MNTN
DECEMBER 30, 2024
A powerful sales funnel is a catalyst for long-term growth. It guides prospects through each stage of the purchasing process and can mean the difference between a near-miss and a long-term business relationship. So if youre looking to improve your sales processes and create better relationships with your customers, mastering sales funnel management is vital.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
DECEMBER 30, 2024
If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online.
Seth Godin
DECEMBER 30, 2024
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync with our peers, and coordination is the result of the peers we choose and the time we choose to measure.
Martech
DECEMBER 30, 2024
This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.
Digiday
DECEMBER 30, 2024
In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the potential regulations, the second year of a massive innovation race advanced alongside scrutiny, with questions about transparency, copyright, and ethical use. As a follow-up to last years AI timeline for 2023 , our recap for 2024 highlights some of the most important headlines with a sampling from every month of the year.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
DECEMBER 30, 2024
A powerful sales funnel is a catalyst for long-term growth. It guides prospects through each stage of the purchasing process and can mean the difference between a near-miss and a long-term business relationship. So if youre looking to improve your sales processes and create better relationships with your customers, mastering sales funnel management is vital.
Playwire
DECEMBER 30, 2024
Key Points Contextual advertising represents a valuable form of ad targeting, commanding premium CPMs when done right Understanding how to optimize your content strategy for contextual relevance can significantly impact ad revenue As third-party cookies fade away (whenever that might happen), contextual advertising becomes more interesting publisher monetization Strategic contextual targeting requires balancing precision with scale
Digital Remedy
DECEMBER 30, 2024
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math. Isolating the Impact As a marketer, the line between correlation and causation can get very blurry.
Adweek
DECEMBER 30, 2024
The United States is mourning former President Jimmy Carter, who died Sunday at the age of 100. According to the Carter Center, the 39th president passed away at his home in Plains, Ga., while surrounded by family. President Joe Biden announced that Carter's state funeral will be held in Washington, D.C. on Jan.9. The Carter.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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