Adweek
DECEMBER 30, 2024
The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.
Martech
DECEMBER 30, 2024
As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.
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Adweek
DECEMBER 30, 2024
New Year's Eve festivities are typically the climax of the holiday season, and after an eventful 2024, the major news networks have big plans for ushering in 2025. Here's your guide to all the New Year's programming on Dec. 31 and Jan. 1. (All times Eastern) ABC News ABC will broadcast Dick Clark's New Year's.
AdExchanger
DECEMBER 30, 2024
Scott McKinleys journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team in Seoul, Korea, to CEO and founder of data validation provider Truthset was more linear than one might think. Cycling is the ultimate test of truth, McKinley says on this weeks episode of AdExchanger Talks. You race 120, 130 […] The post Breaking Away From Low-Quality Data appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Adweek
DECEMBER 30, 2024
Rosie Nguyen has said goodbye to Houston ABC owned station KTRK. "Dear H-Town, Thursday will be my last day with ABC13," she wrote on social media. "After taking a lot of time for self-reflection and discussion with my loved ones, my heart truly believes it's time to move on. I did not make this decision.
Digiday
DECEMBER 30, 2024
Sports marketing spend shot up in 2024. Amid soaring viewership figures for last years Olympic Games , worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC. But sports marketing doesnt always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 30, 2024
Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry. We get together to spitball ideas and then share them with our very talented comic artist Kevvo. From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger.
Adweek
DECEMBER 30, 2024
Gray Television, Inc. has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets through December 31, 2028. "We are pleased to announce the further extension of our decades-long relationship with Disney for ABC station affiliations," said Gray's president.
Brid.tv
DECEMBER 30, 2024
Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. But what does it take to succeed with this format? Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand.
Adweek
DECEMBER 30, 2024
If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online.
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More About Advertising
DECEMBER 30, 2024
This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally (Waldo in the US) wasn’t the only literary giant to appear at Christmas, Roald Dahl’s BFG made a telling intervention for Sainsbury’s too. But we keep being told that ads are about storytelling, making emotional … The post MAA Ads of the Year: Etsys Wheres Wally?
Adweek
DECEMBER 30, 2024
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing.
Martech
DECEMBER 30, 2024
This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.
Digiday
DECEMBER 30, 2024
Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry cant escape. Or as Digiday managing editor Sara Jerde puts it, 2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
MNTN
DECEMBER 30, 2024
A powerful sales funnel is a catalyst for long-term growth. It guides prospects through each stage of the purchasing process and can mean the difference between a near-miss and a long-term business relationship. So if youre looking to improve your sales processes and create better relationships with your customers, mastering sales funnel management is vital.
Single Grain
DECEMBER 30, 2024
Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting.
Digital Remedy
DECEMBER 30, 2024
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math. Isolating the Impact As a marketer, the line between correlation and causation can get very blurry.
Playwire
DECEMBER 30, 2024
Key Points Contextual advertising represents a valuable form of ad targeting, commanding premium CPMs when done right Understanding how to optimize your content strategy for contextual relevance can significantly impact ad revenue As third-party cookies fade away (whenever that might happen), contextual advertising becomes more interesting publisher monetization Strategic contextual targeting requires balancing precision with scale
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Seth Godin
DECEMBER 30, 2024
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync with our peers, and coordination is the result of the peers we choose and the time we choose to measure.
Digiday
DECEMBER 30, 2024
In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the potential regulations, the second year of a massive innovation race advanced alongside scrutiny, with questions about transparency, copyright, and ethical use. As a follow-up to last years AI timeline for 2023 , our recap for 2024 highlights some of the most important headlines with a sampling from every month of the year.
MNTN
DECEMBER 30, 2024
A powerful sales funnel is a catalyst for long-term growth. It guides prospects through each stage of the purchasing process and can mean the difference between a near-miss and a long-term business relationship. So if youre looking to improve your sales processes and create better relationships with your customers, mastering sales funnel management is vital.
Adweek
DECEMBER 30, 2024
The United States is mourning former President Jimmy Carter, who died Sunday at the age of 100. According to the Carter Center, the 39th president passed away at his home in Plains, Ga., while surrounded by family. President Joe Biden announced that Carter's state funeral will be held in Washington, D.C. on Jan.9. The Carter.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
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