Adweek
MAY 30, 2024
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108.
The Ad Tech Blog
MAY 30, 2024
Understanding Ad Memory Retention Key Points Novel experiences can boost memory retention by activating specific brain regions. Emotional arousal can modulate memory retention by affecting attention and perception. Learning in multiple ways enhances memory retention by creating more interconnections in the brain. Brain-derived neurotrophic factor (BDNF) plays a crucial role in memory retention and long-term potentiation (LTP).
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Adweek
MAY 30, 2024
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League Baseball's Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It's the first professional women's.
Seth Godin
MAY 30, 2024
There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth earning.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 30, 2024
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell's star-studded ad shows the benefits of "squadding up." The comedic five-minute film.
AdExchanger
MAY 30, 2024
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content. The post The Debate Over Premium Content Is Holding Back Programmatic CTV Growth appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
MAY 30, 2024
HUMAN’s Satori Threat Intelligence Team says that a scheme called Merry-Go-Round, at its peak, reached 782 million bid requests a day. HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism.
Adweek
MAY 30, 2024
At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored "pearls" at the bottom of the cup. The brand says it drew "inspiration from drinks around the world, especially East Asian beverages with boba or pearls that have been popular.
Ad Badger
MAY 30, 2024
Back in 2016, Amazon made PPC campaign management a thousand times easier by introducing Bulk Operations. While the entire process may. Read More How to Use Bulk Operations on Amazon to Crush Your Competition The post How to Use Bulk Operations on Amazon to Crush Your Competition appeared first on Ad Badger.
Adweek
MAY 30, 2024
Just like the Land of Oz's resident good witch Glinda, Tubi knows about popular. And a new brand campaign is quantifying the Fox-owned FAST service's increasing popularity with some eye-catching numbers. With 75 million to 80 million monthly active users (MAU) in the U.S.
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Ad Monsters
MAY 30, 2024
The rise of misinformation online erodes public trust in journalism and forces advertisers to retreat from news sites. Pat LaCroix, EVP of Strategic Partnerships at Seekr suggests AI-driven solutions like Seekr Align offer hope for restoring credibility and supporting quality journalism. It’s hard to ignore how pervasive misinformation and propaganda are online today.
Adweek
MAY 30, 2024
In a church full of mourners, a man weeps for the relative he's lost. This is, by all appearances, a sad day for him. As it turns out, it's also a windfall moment because Aunt Beatrice was loaded, and her loving nephew is literally drying his tears with a wad of bequeathed cash. So he's.
Martech
MAY 30, 2024
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.
AdExchanger
MAY 30, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Go To Your Clean Room appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
MAY 30, 2024
Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Contextual targeting is effective because it connects users to relevant content, increasing the impact of ad campaigns and reducing ad fatigue.
AdExchanger
MAY 30, 2024
What do doughnuts and TV commercials have in common? Too much of either can be a bad thing. Brands trying to capitalize on streaming have to do more than just shift budgets around. They also need to tackle the pain points that come with digital ad buying – especially ad repetition. That’s why Inspire Brands, […] The post Dunkin’ Parent Company Runs On Ad Tech Consolidation appeared first on AdExchanger.
Martech
MAY 30, 2024
Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created widespread awareness in the general public, but little interest in using it, according to a study by The Reuters Institute and Oxford University. Around 50% of the 12,000 people from six countries surveyed have heard of ChatGPT, far more than any other AI product.
Digiday
MAY 30, 2024
Klarna, the buy now and pay later fintech company, believes that using AI is already helping it with cost savings in marketing. The company estimates that using AI in marketing has accounted for a 37% cost savings of roughly $10 million per year. Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across its 45 markets.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MAY 30, 2024
“I use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?” This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. So, chances are that you got them initially for the wrong reason. Let’s be clear: email warm-up tools have their place.
Digiday
MAY 30, 2024
Programmatic advertising — at least the open marketplace part of it — might be turning into the forgotten child of the marketing industry. Chalk it up to a few reasons: Ad budgets are spread thin across channels these days. That means clients aren’t keen on dishing out enough cash for all the ad tech tools, staff time and commissions needed for programmatic buying.
Martech
MAY 30, 2024
The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.
Exchange Wire
MAY 30, 2024
Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies. The comprehensive study, compiled from data collected from Cedara clients, provides [.] The post Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Basis
MAY 30, 2024
From an increasingly complex media landscape, to the Great Resignation and an ongoing talent crunch, to prolonged economic uncertainty, to signal loss and heightened regulatory action , advertising agency leaders have faced a myriad of challenges that have impacted their operations, strategic planning, and financial profitability over the past several years.
Exchange Wire
MAY 30, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [.] The post Clinch Enhances Sports API Offering to Include Olympics Data appeared first on ExchangeWire.com.
Digiday
MAY 30, 2024
This story was first published by Digiday sibling WorkLife Picking what workplace apps to use, keeping them streamlined, training employees on how to use them, and knowing when to introduce a new one is no small responsibility. Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming.
More About Advertising
MAY 30, 2024
By Metz ti Bryan, production partner at The Or London Well, here we are again. Cannes Lions is imminent, and whisperings over potential winners are rife. There are the campaigns that will inevitably score gongs – Orange France’s ‘la Compil des Bleues‘ for example – and then there is the work that will become more … The post The Or’s Metz ti Bryan: my top tips for Cannes first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MAY 30, 2024
AI and data company FullThrottle.AI is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned. The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots. The AI tool leverages the user’s first- and third-party data to identify their audiences using their targeted criteria.
Martech
MAY 30, 2024
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom dimensions, which allow for more detailed and personalized data analysis.
Digiday
MAY 30, 2024
Arianna Prochak, sales director, Adstra Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer experience. Like many people, travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey, from booking to experience to check-out.
Martech
MAY 30, 2024
Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Early usage showed CRM Optimization-identified audiences three-times outperforming audiences pulled randomly from the CRM data. Why we care. Direct mail?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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