Adweek
MAY 30, 2024
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108.
Seth Godin
MAY 30, 2024
There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth earning.
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Adweek
MAY 30, 2024
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League Baseball's Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It's the first professional women's.
The Ad Tech Blog
MAY 30, 2024
Understanding Ad Memory Retention Key Points Novel experiences can boost memory retention by activating specific brain regions. Emotional arousal can modulate memory retention by affecting attention and perception. Learning in multiple ways enhances memory retention by creating more interconnections in the brain. Brain-derived neurotrophic factor (BDNF) plays a crucial role in memory retention and long-term potentiation (LTP).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 30, 2024
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell's star-studded ad shows the benefits of "squadding up." The comedic five-minute film.
AdExchanger
MAY 30, 2024
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content. The post The Debate Over Premium Content Is Holding Back Programmatic CTV Growth appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 30, 2024
What do doughnuts and TV commercials have in common? Too much of either can be a bad thing. Brands trying to capitalize on streaming have to do more than just shift budgets around. They also need to tackle the pain points that come with digital ad buying – especially ad repetition. That’s why Inspire Brands, […] The post Dunkin’ Parent Company Runs On Ad Tech Consolidation appeared first on AdExchanger.
Adweek
MAY 30, 2024
At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored "pearls" at the bottom of the cup. The brand says it drew "inspiration from drinks around the world, especially East Asian beverages with boba or pearls that have been popular.
Martech
MAY 30, 2024
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.
Adweek
MAY 30, 2024
Just like the Land of Oz's resident good witch Glinda, Tubi knows about popular. And a new brand campaign is quantifying the Fox-owned FAST service's increasing popularity with some eye-catching numbers. With 75 million to 80 million monthly active users (MAU) in the U.S.
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Martech
MAY 30, 2024
“I use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?” This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. So, chances are that you got them initially for the wrong reason. Let’s be clear: email warm-up tools have their place.
Adweek
MAY 30, 2024
In a church full of mourners, a man weeps for the relative he's lost. This is, by all appearances, a sad day for him. As it turns out, it's also a windfall moment because Aunt Beatrice was loaded, and her loving nephew is literally drying his tears with a wad of bequeathed cash. So he's.
Ad Monsters
MAY 30, 2024
HUMAN’s Satori Threat Intelligence Team says that a scheme called Merry-Go-Round, at its peak, reached 782 million bid requests a day. HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism.
Martech
MAY 30, 2024
Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created widespread awareness in the general public, but little interest in using it, according to a study by The Reuters Institute and Oxford University. Around 50% of the 12,000 people from six countries surveyed have heard of ChatGPT, far more than any other AI product.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 30, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Go To Your Clean Room appeared first on AdExchanger.
Martech
MAY 30, 2024
The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.
Ad Badger
MAY 30, 2024
Back in 2016, Amazon made PPC campaign management a thousand times easier by introducing Bulk Operations. While the entire process may. Read More How to Use Bulk Operations on Amazon to Crush Your Competition The post How to Use Bulk Operations on Amazon to Crush Your Competition appeared first on Ad Badger.
Ad Monsters
MAY 30, 2024
The rise of misinformation online erodes public trust in journalism and forces advertisers to retreat from news sites. Pat LaCroix, EVP of Strategic Partnerships at Seekr suggests AI-driven solutions like Seekr Align offer hope for restoring credibility and supporting quality journalism. It’s hard to ignore how pervasive misinformation and propaganda are online today.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
MAY 30, 2024
Klarna, the buy now and pay later fintech company, believes that using AI is already helping it with cost savings in marketing. The company estimates that using AI in marketing has accounted for a 37% cost savings of roughly $10 million per year. Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across its 45 markets.
illumin
MAY 30, 2024
Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Contextual targeting is effective because it connects users to relevant content, increasing the impact of ad campaigns and reducing ad fatigue.
Digiday
MAY 30, 2024
Programmatic advertising — at least the open marketplace part of it — might be turning into the forgotten child of the marketing industry. Chalk it up to a few reasons: Ad budgets are spread thin across channels these days. That means clients aren’t keen on dishing out enough cash for all the ad tech tools, staff time and commissions needed for programmatic buying.
Martech
MAY 30, 2024
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom dimensions, which allow for more detailed and personalized data analysis.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 30, 2024
AI and data company FullThrottle.AI is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned. The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots. The AI tool leverages the user’s first- and third-party data to identify their audiences using their targeted criteria.
Exchange Wire
MAY 30, 2024
Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies. The comprehensive study, compiled from data collected from Cedara clients, provides [.] The post Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies appeared first on ExchangeWire.com.
Digiday
MAY 30, 2024
Arianna Prochak, sales director, Adstra Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer experience. Like many people, travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey, from booking to experience to check-out.
Basis
MAY 30, 2024
From an increasingly complex media landscape, to the Great Resignation and an ongoing talent crunch, to prolonged economic uncertainty, to signal loss and heightened regulatory action , advertising agency leaders have faced a myriad of challenges that have impacted their operations, strategic planning, and financial profitability over the past several years.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MAY 30, 2024
This story was first published by Digiday sibling WorkLife Picking what workplace apps to use, keeping them streamlined, training employees on how to use them, and knowing when to introduce a new one is no small responsibility. Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming.
Exchange Wire
MAY 30, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [.] The post Clinch Enhances Sports API Offering to Include Olympics Data appeared first on ExchangeWire.com.
Digiday
MAY 30, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Programmatic marketing has its fair share of issues (just ask those who attended the recent Digiday Programmatic Marketing Summit or read our latest coverage on made-for-advertising sites). But the fact is that marketers remain invested in the channel and publishers continue to depend on the revenue they get from programmatic advertising.
Martech
MAY 30, 2024
Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Early usage showed CRM Optimization-identified audiences three-times outperforming audiences pulled randomly from the CRM data. Why we care. Direct mail?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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