Adweek
APRIL 18, 2024
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We're talking over 800,000 impressions, 5,000 reactions and a.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
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Adweek
APRIL 18, 2024
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to.
Seth Godin
APRIL 18, 2024
Dreams are fine. And dreams involve contradictions. We want this AND that, but both can’t happen. That’s what keeps them from being plans. Plans embrace boundaries and reality, they don’t ignore them. Plans thrive on scarcity and constraints. Plans are open for inspection, and a successful planner looks forward to altering the plans to make them more likely to become real.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 18, 2024
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what to expect. Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO.
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 18, 2024
Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.
Adweek
APRIL 18, 2024
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting Heineken's global workforce of 2,000 staffers query structured and unstructured data, including over 8,000 files of consumer information, interviews and reports, for real-time insights.
AdExchanger
APRIL 18, 2024
Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced appeared first on AdExchanger.
Adweek
APRIL 18, 2024
Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently. Through a first-time collaboration with a.
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Martech
APRIL 18, 2024
Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what he’s famous for, and finally what he’s ‘infamous’ for. … In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation.
Adweek
APRIL 18, 2024
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it's no big deal. It's a different matter entirely if a cosmetic surgeon has to do that same switch-up, or a police sketch artist or a commuter.
Ad Monsters
APRIL 18, 2024
April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they’re selling and receiving in return, reconcile discrepancies between their books and those of advertisers, and identify areas that need improvement.
Adweek
APRIL 18, 2024
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated to high-quality, great-tasting and sustainable products. This commitment ensures the brand not only preserves its legacy but also resonates with today's health-conscious consumers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 18, 2024
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot. The post How This Kid-Focused Media Company Balances Privacy And Ad Measurement appeared first on AdExchanger.
Adweek
APRIL 18, 2024
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler describes AirChat as a walkie-talkie for people to discuss a specific subject and questions how the app received approval from the.
AdExchanger
APRIL 18, 2024
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to how and where US consumers shop online. For Americans, the “Made in China” tag on most items they own is as familiar as baseball or apple pie. And that’s because China has long been the […] The post How Chinese Sellers Are Quietly Reshaping US Consumer Habits appeared first on AdExchanger.
Adweek
APRIL 18, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation. On this week's episode, our hosts take a trip down.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 18, 2024
Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. A few years ago VW was described as Europe’s biggest bank. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. The Out claims to dispense with all that … The post Cream wins JLR’s The Out luxury car rentals first appeared on More About Advertising.
Adweek
APRIL 18, 2024
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWAChiatDay LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately.
Martech
APRIL 18, 2024
In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party data strategy can be challenging. Join our upcoming webinar, “ Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical ,” hosted by AtData.
Adweek
APRIL 18, 2024
What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand safety technology errantly flagging broad swaths of Time's reporting as unsuitable for.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
APRIL 18, 2024
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are more willing to take a page out of B2C marketers’ playbook over the last year, showing up in consumer-facing spaces like TikTok and streaming ads with emotive and sometimes humorous spots.
AdExchanger
APRIL 18, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RMN Seedlings Fin tech valuations have see-sawed over the past couple of years. And now Ramp, the corporate credit card and expense service, is raising $150 million at a $7.6 billion valuation, The Information reports. That’s up from a $5.5 billion valuation last […] The post Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
Digiday
APRIL 18, 2024
The New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. Games have been part of the New York Times’ portfolio ever since the newspaper published its first crossword in 1942.
AdExchanger
APRIL 18, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Working Hard or Hardly Working? appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Badger
APRIL 18, 2024
SUBSCRIBE In today’s podcast, I’m Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We’re diving into. Read More How to develop a successful client relationship? [The PPC Den Podcast] The post How to develop a successful client relationship? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
APRIL 18, 2024
Basketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork. With that in mind, the NBA aims to make it possible for every ballplayer to become a Caitlin Clark by speeding up the production of short-form video and images intended for social platforms. The league has signed a new deal to take an equity stake in Greenfly, a cloud-based workflow software company that collates and distributes sports photography and video footage.
AdExchanger
APRIL 18, 2024
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its program Meridian. This week on the podcast, our senior editor James Hercher tells us why he’s paying attention to Google’s Meridian MMM […] The post Retreat To MMM appeared first on AdExchanger.
Digiday
APRIL 18, 2024
If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week. The accompanying images of your professional peers, or vaguely familiar faces at least, resemble a dress rehearsal for the Cannes Lions Festival of Creativity–the bougie-zenith of the ad industry’s annual calendar, which takes place in June each year.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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