Adweek
OCTOBER 31, 2023
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another proudly points to his "V" for vegan tattoo and a woman adds: "I would never consider eating meat.
Martech
OCTOBER 31, 2023
There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.
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Adweek
OCTOBER 31, 2023
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events show a very different story.
Smart Insights
OCTOBER 31, 2023
Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and … The post Setting goals for your digital marketing appeared first on Smart Insights.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 31, 2023
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who has been turned into an AI sommelier. Rock Paper Reality worked with Niantic's 8th Wall AR platform and AI character engine Inworld to create the experience.
AdExchanger
OCTOBER 31, 2023
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here. Why […] The post Publishers, Don’t Settle For Below-Floor Pricing appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot.
Adweek
OCTOBER 31, 2023
Americans' disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.
Martech
OCTOBER 31, 2023
Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways to hone in on the problem and resolve the issue. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.
Adweek
OCTOBER 31, 2023
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows the alchemy of these synergies, especially for events like BravoCon where many brands come together to create experiences that fans truly enjoy.
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AdExchanger
OCTOBER 31, 2023
When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV advertising and brand marketing to make that happen. But programmatic media buying also has a big role to play […] The post Data-Driven Marketing Is State Farm’s Best Policy appeared first on AdExchanger.
Adweek
OCTOBER 31, 2023
In this episode of Brave Commerce, Nuno Pedro, global head of the digital center of excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and strategies needed to establish a prominent position in the competitive beverage industry. The conversation kicks off with Pedro sharing how his passion.
Seth Godin
OCTOBER 31, 2023
Everyone knows what it is to be conscious, and we imagine that other people are also aware. That we have a voice in our heads, apparent agency and free will, a little person inside who is commenting, making decisions and in charge. We’re not sure if dogs have this, and we’re pretty sure that sunflowers aren’t having deep philosophical misgivings about this year’s harvest.
Adweek
OCTOBER 31, 2023
As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder and CEO Matt Britton sat down with Sean Tresvant, who will take the reins as Taco Bell's CEO starting in January 2024. On the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 31, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results. “To me, this seems like some sort of warning […] The post A Recipe To Cut SEO Crap; Who Dedupes The Dedupers?
Single Grain
OCTOBER 31, 2023
Updated November 2023. I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. It’s never fun to explain that no matter how great the content and the SEO strategy, we won’t be hitting those top spots for the top keywords for a little while.
Exchange Wire
OCTOBER 31, 2023
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [.] The post Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange appeared first on ExchangeWire.com.
AdvertiseMint
OCTOBER 31, 2023
The winds of change are blowing in the digital marketing frontier. Sheriffs at the biggest tech companies are laying down the law. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Privacy-concerned heavyweights have spoken. Cookies are being crumbled. Targeted advertising without baking consent leaves a bad taste.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 31, 2023
Digiday is proud to announce the first edition of the Digiday en Español Awards, recognizing creative work focusing on Spanish-speaking audiences in the U.S., Latin America and Spain. Diversity, inclusion, connection, recognition and social responsibility were just some of the major themes found throughout the multicultural marketing industry’s best campaigns, companies and people this year.
Ad Badger
OCTOBER 31, 2023
SUBSCRIBE Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss. Read More How Can I Best Use Brand Tailored Promotions? [The PPC Den Podcast] The post How Can I Best Use Brand Tailored Promotions? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
OCTOBER 31, 2023
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports fans. As the tried and true playbook for NIL marketing is still being written, some brands are aiming to stand out by taking an out-of-the-box approach.
AdExchanger
OCTOBER 31, 2023
Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory. Now, omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced […] The post Frequence Adds Digital Audio To Its Local Media Repertoire appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
OCTOBER 31, 2023
Podcast networks are distributing new shows through existing feeds for large podcast franchises to find new audiences. Podcast networks, including Wondery, Sony, Paramount and NPR, are doing this for limited series and franchise extension episodes. In August, NPR execs told Digiday they were consolidating podcasts into fewer feeds to spotlight different shows, given how competitive the podcast industry has become.
Exchange Wire
OCTOBER 31, 2023
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.] The post Equativ announces full-stack integration with IRIS.TV appeared first on ExchangeWire.com.
Digiday
OCTOBER 31, 2023
In the previous installment of our CMO Strategies series featuring social media, Digiday+ Research focused on social media usage and budgets. This installment hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. Dominating all social media platform rankings within Digiday’s CMO Strategies series , Instagram was also top for driving sales, with 42% of respondents listing it as the best platform for conversions — reflective of the spend
VideoWeek
OCTOBER 31, 2023
Ad spend in the UK climbed 1 percent YoY during the second quarter of 2023, according to the latest Advertising Association/WARC Expenditure Report, reaching almost £9 billion in total ad spend. The AA noted that the advertising industry can be seen as a barometer for the broader UK economy. The growth in ad spend tracks just ahead of GDP, which rose 0.6 percent during the quarter, according to the Office for National Statistics (ONS).
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
OCTOBER 31, 2023
There’s a noticeable ebb and flow to matters of environmental, social and governance (ESG) in the world of marketing and media. While some companies and brands burn hot with a desire to make the world a better place through their own actions and services, others appear to place a lower priority to these matters, focused instead on growing value for themselves and their shareholders.
More About Advertising
OCTOBER 31, 2023
It is fair to say that there has been some unrest in the digital analytics community since we said our initial farewells to Google’s Universal Analytics (UA) in July. Its successor, Google Analytics 4 (GA4), has been met with mixed reactions. While some users have embraced the new platform with enthusiasm, many others have expressed … The post Incubeta’s James Santangeli: Life after UA – Google rewrites data collection first appeared on More About Advertising.
Digiday
OCTOBER 31, 2023
This holiday season could be pretty instructive as to whether TiKTok will continue to be a place for smaller-sized ad budgets, rather than larger ones. After all, this season is notorious for its bouts of irrational budget spending — a “use it or lose it” scenario when it comes to marketing expenditure. If TikTok is ever going to capture a larger share of the advertising pie, this is the opportune moment.
AdvertiseMint
OCTOBER 31, 2023
Are you considering dropshipping on Amazon? Dropshipping on Amazon is a business model offering a great opportunity to entrepreneurs of all sizes. It allows online entrepreneurs to manage vast inventories without stocking a single item. This article will help you understand if dropshipping on Amazon suits you and show you how to get started. What Is Dropshipping on Amazon?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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