The Ad Tech Blog
JUNE 23, 2024
User fatigue from over-personalization is a growing concern in the advertising and marketing industry. This article explores the causes, impacts, and solutions to this issue, providing valuable insights for marketing managers and digital marketing specialists. Understanding User Fatigue from Over-Personalization Key Points Over-personalization can lead to user fatigue and disengagement.
More About Advertising
JUNE 23, 2024
Some male advertising professionals behind entries for the Glass Lion for Change category this year are definitely not practicing what they preach in their creative work. Cindy Gallop, president of the Glass Lions jury, said on that several individuals who presented their work to the jury this week exhibited sexist behaviour while doing so and … The post Jane Austin in Cannes: Cindy Gallop calls out sexist behaviour at Cannes first appeared on More About Advertising.
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Seth Godin
JUNE 23, 2024
The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are.
AdExchanger
JUNE 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […] The post The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
JUNE 23, 2024
At this year’s Cannes Lions Festival of Creativity, it’s no surprise AI was le sujet de la semaine , with cocktail conversations along the Croisette that ranged in strength from hype as potent as absinthe to the more modest hypothetical rosé. But there was enough buzz to make even the most sober points seem like chatbot-worthy hallucinations.
Bhatnaturally
JUNE 23, 2024
Every week I attempt to share my pick of clutter-breaking ads. I have been doing it for several years now setting aside some time every weekend. This blog has been around since 2008 and focused on critiquing ads for the first few years. I realised my folly as I was very much part of the [.] The post Advertising roundup and Cannes juggernaut: June 23, 2024 appeared first on Bhatnaturally.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 23, 2024
General Motors has abandoned its agency of record system, mainly focussed on Interpublic agency Commonwealth/McCann and appointed a raft of smaller shops and independents and including Stagwell’s Anomaly and indie Mother. S4 Capital’s Media.Monks, which hasn’t had too much to shout about recently, is given the task of content production.
Digiday
JUNE 23, 2024
At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.” Longtime ad industry observers are likely familiar with the much-vaunted “year of mobile.” From 2012 onward , marketers trumpeted mobile advertising as the next great shift in the industry landscape — even as the “year of mobile” itself kept getting pushed back.
Playwire
JUNE 23, 2024
Key Points Incorporating schema markup on your website is essential for search engine optimization (SEO), but the process is highly technical and one minor error can completely derail your SEO efforts. In conjunction with a wide variety of schema tools, there’s also a standardized list of steps to follow: choose your preferred schema format and type, generate the schema, and then add it to your site’s HTML.
Digiday
JUNE 23, 2024
The impact of social media and social commerce on marketing in the last three years is about as significant as digital’s impact on media over the last 30 years. Just about every marketer and agency realizes that the purchase funnel just doesn’t work the way marketing schools have taught it since the 1970s. Recent Omnicom research confirms that there’s a generational shift happening.
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Playwire
JUNE 23, 2024
Key Points Schema markup helps search engines interpret and contextualize your content to improve your chances of ending up in relevant search results, meaning it can have a major impact on your user engagement. Schema isn’t difficult to create and implement, but like all highly technical coding, one minor error can and will thwart your entire operation.
Digiday
JUNE 23, 2024
Prominent esports team Evil Geniuses announced a rebrand on June 20. The goal: to help move the company past a series of scandals that shook fans’ confidence in its brand in 2022 and 2023. Founded in 1999, Evil Geniuses (often referred to as EG) came under the ownership of private equity firm PEAK6 in 2019, winning championships in esports such as “Dota 2” and “Valorant” along the way.
Rob Campbell
JUNE 23, 2024
As if Monday wasn’t bad enough, this post features me. Worse, a video of me. Talking right at you. I know … I know … You can blame the lovely Franck Vinchon who is doing a project on what challenges enable. Part of this is because he’s always been passionate about the power of challenger brands, the other part is that in a world where we seem to do everything we can to avoid the hard stuff, maybe we need to remember what that allows us to do and become.
Digiday
JUNE 23, 2024
As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas: Media Publishers’ top tips for pitching advertisers at Cannes Why Dow Jones CMO Sherry Weiss is focused on AI Publishers at Cannes chase ad dollars surrounding women’s sports Marketing Investment bankers and private equity firms turn up en masse Sports hold full court at Cannes Lions 2024 Sugar23 pitches marketers on production in Cannes NFL CMO Tim Ellis o
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JUNE 23, 2024
Email newsletters aren’t really part of anyone’s beachside fantasy. But for sunscreen brand Vacation, email has been a key ingredient of its marketing strategy since the company was founded three years ago. “It’s been a big part of what we do from the start,” co-founder Lach Hall told Digiday. The newsletters each bear the hallmarks of the brand’s distinctive art direction, which borrows heavily from ’80s resort travel aesthetics and depicts a kind of Piña colada utopia where i
Digiday
JUNE 23, 2024
Not that programmatic was ever really the belle of the Cannes Lions ball, but picture the situation this year: shrinking ad budgets in the open programmatic marketplace, the MFA controversy blowing up , domain spoofing concerns, Google delaying third-party deprecation (again). The list goes on. Media execs hold close that they need to foster more direct sales, and took this week to do so in the South of France — schmoozing over rosé and concerts on the beach in casual encounters that they hope w
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