Adweek
SEPTEMBER 28, 2023
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool--which lets artificial intelligence, instead of the marketer, choose which audiences to serve an ad--has helped the company regain some of its mojo with buyers who had diverted spend.
Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.
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Adweek
SEPTEMBER 28, 2023
Lego is not just a toy company that attracts construction-minded children--it's a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a.
Martech
SEPTEMBER 28, 2023
Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Also, 77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 28, 2023
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook. To lead the newly reorganized divisions, Cook created two new jobs and made.
Martech
SEPTEMBER 28, 2023
You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 28, 2023
Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2023
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends. This year, it fielded the survey over.
Martech
SEPTEMBER 28, 2023
Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.
Adweek
SEPTEMBER 28, 2023
As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator's 2023 Travel Trends, there was a 228% increase in cultural tourism compared to 2021. And that doesn't always mean flying off to Paris, Rome or London. Travelers are increasingly getting their share of next-level.
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AdExchanger
SEPTEMBER 28, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019. (Remember the sudden appearance of all those bird names?) That was back when the deadline to remove third-party cookies was Q2 2022. But in 2021, Google Chrome […] The post IAB Tech Lab Enters The Sandbox; The Google Trial Behind Closed Doors appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2023
AMC's The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it's begun rolling out the ad-supported version of AMC+ on its direct-to-consumer platform and apps, with third-party platforms and channel providers on the way in the weeks ahead. The tier premieres at $4.99 per month, featuring less.
Smart Insights
SEPTEMBER 28, 2023
What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments … The post Trends in using AI for marketing: 2023-2024 appeared first on Smart Insights.
Adweek
SEPTEMBER 28, 2023
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
SEPTEMBER 28, 2023
We have more ways to offer instructions than ever before, but it’s not obvious that we’re getting better at it. Not just the operator’s manual, but every way we have to teach and offer instructions… Some (uncategorized) things to consider: Assume that some people will not read the manual, no matter how clear it is or what format it takes.
Adweek
SEPTEMBER 28, 2023
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. Between the lines Roku and Spotify first partnered more than a decade ago when the.
AdExchanger
SEPTEMBER 28, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mysteries Of The Deep appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2023
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to chief marketing officer began at GE Business Innovations and GE Ventures, where she learned impactful lessons from influential leaders like Sue Siegel and Beth Comstock.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 28, 2023
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. But just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement, according to ad buyers on stage at AdExchanger’s Programmatic IO conference in New York on Tuesday. In […] The post Prog IO: The Conversation About Alt TV Currencies Is Getting Real appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2023
Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry's leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty. Over the course of four days, attendees both in-person and virtual gained.
Digiday
SEPTEMBER 28, 2023
A number of publishers — including Bloomberg and The New York Times — were quick to block OpenAI’s web crawler from accessing their sites , to protect their content from getting scraped and used to feed the artificial intelligence tech company’s large language models (LLMs). But whether this tactic is actually effective is debatable, according to conversations with five publishing executives.
Adweek
SEPTEMBER 28, 2023
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, "After exploring our options.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
VideoWeek
SEPTEMBER 28, 2023
We’re delighted today to be launching the digital edition of the CTV Advertising Guide 2024. You can download your free copy here. The guide lays out the current state of play in the European CTV advertising market. This year’s edition features an interview with Netflix’s President of Worldwide Advertising Jeremi Gorman, updated versions of our landscape maps for the UK, France, Germany, Italy, and Spain (which include SPO products released by DSPs and SSPs), and features covering br
Aronson Ads
SEPTEMBER 28, 2023
One key component to running a successful business is building awareness. In digital marketing, we often think about the buyer’s journey through the marketing funnel, starting with the awareness stage and ending at the conversion stage. A great way to bring awareness to your business is by creating a Google Business Profile (GBP), a free tool offered by Google.
Digiday
SEPTEMBER 28, 2023
Snapchat’s decision to close its AR Enterprise division has raised questions about the platform’s evolving augmented reality strategy. Launched in April 2023, this division aimed to assist businesses in integrating Snapchat’s AR technology into their own applications. However, the investment needed to broaden AR capabilities to meet the needs of retail clients as well as the growth of generative AI has made it harder for Snapchat to “differentiate its offering,” per
Seth Godin
SEPTEMBER 28, 2023
Here are some books and household items that I wanted to share. I’m mostly into audiobooks these days–a good narrator combined with a good author is pretty rare and wonderful… It turns out that a breakthrough rice cooker is a bargain, even if it seems expensive at first. The Cuckoo is an extraordinary device. It comes in many shapes and colors, most of them will not be to your taste, but persist until you find one.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
SEPTEMBER 28, 2023
Not to be outdone by the other tech giants launching new advances in generative AI products and tools over the last few weeks, Meta unveiled a number of major hardware and software updates related to its ambitions for virtual reality, mixed reality and generative AI at the annual Meta Connect developer conference this week. Between debuting the new Quest 3 mixed reality headset and new Ray-Ban smart glasses, Meta CEO Mark Zuckerberg previewed the numerous new genAI tools it’s creating for users,
VideoWeek
SEPTEMBER 28, 2023
Earlier this month, it was announced that Barb, the UK’s TV measurement body, will take over the running of CFlight, the cross-platform advertising solution for tracking reach and frequency across linear and VOD. CFlight was created by US broadcaster NBCUniversal, and the UK version jointly developed by Sky, ITV and Channel 4 in 2021. It will be managed by Barb from January 2024.
Digiday
SEPTEMBER 28, 2023
To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement. In Q4 of this year, Activision Blizzard Media will start beta testing of a new measurement tool dubbed the Attention Measurement Scorecard. It’s a free attention measurement service offered as an additional benefit for brands advertising within Activision Blizzard Media titles, with the goal of raising brands’ and marketers’ confidenc
Digital Turbine
SEPTEMBER 28, 2023
Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. Though some of the insights were shared off the records, we are excited to bring the main discussion takeaways on what the future holds for mobile ad monetization.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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