Adweek
JULY 3, 2024
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since the threat of a potential U.S. ban was announced in March. However, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up.
Ad Rants
JULY 3, 2024
Maintaining an ethical approach to advertising is key if you work in marketing. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Utilizing shady marketing techniques -- like manipulative pricing and false claims -- can land you in hot legal water and damage your reputation, too. This is a serious issue if you are marketing a growing brand and are trying to capture a share of the target market for yourself.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 3, 2024
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the glittering trophies and celebrations, something else was on display that night: the industry's gender imbalance. Alltold, an artificial intelligence company with.
Ad Rants
JULY 3, 2024
Hey there! Navigating the digital landscape can feel overwhelming. What strategies do you use to make your brand stand out in a competitive market? There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 3, 2024
In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural influence from the cosmos. In celebration of this momentous occasion, genre king Kyle MacLachlan stars in two comedic videos created by agency Fallon for.
The Ad Tech Blog
JULY 3, 2024
In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. Understanding Personalization vs Privacy Key Points Personalization enhances customer experience but requires data collection.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
JULY 3, 2024
At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future.
Adweek
JULY 3, 2024
The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to tap into the buzz, promoting its bratwurst with a campaign from creative and media agency No Fixed Address. The effort kicked off.
Seth Godin
JULY 3, 2024
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks, recordings and meetings. It’s really powerful, so it’ll take some time to get good at it, but the responsiveness and support of the company is terrific.
Adweek
JULY 3, 2024
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Exchange Wire
JULY 3, 2024
The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [.] The post Only 48% of UK Publishers are Actively Preparing for the Cookieless Future – New Teads’ Study Finds appeared first on ExchangeWire.com.
Adweek
JULY 3, 2024
In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an advertising message that would suit the edgy national mood. Most defaulted to cliches: "We're all in this together," "In these trying times," "We're there.
Ad Monsters
JULY 3, 2024
Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue. Floor pricing optimization is making waves again in the publishing world, but have we been overthinking it?
Adweek
JULY 3, 2024
Dove's global chief marketing officer (CMO), Alessandro Manfredi, is leaving Unilever after 28 years. The marketer is one of the architects behind the brand's pioneering and commercially successful "Campaign for Real Beauty," which has used advertising to challenge traditional societal beauty standards since 2004. Manfredi confirmed his departure in a LinkedIn post: "Ending my adventure.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JULY 3, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.
Adweek
JULY 3, 2024
HBO's House of the Dragon Season 2 marketing is fueling the fire of discourse, leaving fans questioning everything from their allegiances to their realities. In partnership with Giant Spoon, RQ and Busterwood, HBO and Max rolled out a global campaign directly involving fans for Season 2 of the Game of Thrones prequel, making them choose.
Digiday
JULY 3, 2024
Mid-year review The first six months of 2024 were anything but peaceful. Between the changing timelines for third-party cookie deprecation, marketers’ uneasiness towards the programmatic market, AI companies’ rapidly growing interest in media companies and internal woes within publishers’ leadership structures, it feels as though the first half of the year flew by.
Adweek
JULY 3, 2024
Some members of the LGBTQ+ community may feel excluded when it comes to finding community and dating spaces. Certain places claim to support the entire community but end up catering only to a select few. Taimi is a fully inclusive LGBTQ+ dating application. It is carefully designed to help users explore their sexuality and passions.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Beat
JULY 3, 2024
By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles : Of course, to start an ecommerce business , you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder.
Digiday
JULY 3, 2024
The British Grand Prix this weekend will see hundreds of thousands of spectators flock to the English village of Silverstone, home to one of the most hallowed circuits in motorsports. It’s also a chance for U.K. automaker Aston Martin Lagonda to turn the attention given to its Formula 1 team into consumer goodwill and, hopefully, purchase consideration.
VideoWeek
JULY 3, 2024
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental – a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: The challenges and methodologies for measuring retail media How effective closed-loop attribution really is Retail media’s role in the marketing mix Implications of commerce media for the consumer The future of privacy You can subscribe to the VideoWeek po
Digiday
JULY 3, 2024
Kara Ullmann, head of political, US, Seedtag CTV advertising will be front and center throughout this year’s election season, with political ad spend on CTV projected to increase by 506% from spend in 2020, according to eMarketer. CTV will be essential for the presidential candidates and even more so for those down-ballot. Despite the apparent differences between advertising to voters and advertising to potential customers, the two overlap more than marketers may expect.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 3, 2024
VCCP London is clearly anticipating a bright present and future with five new creative hires. New talent joining the agency include creative director, Nikki Lindman and creative teams Sam Adio and Ken Abalos and Alice Marani and Katy Stanage. The new hires bring with them experience working on Coca-Cola, Audi, Barclays, Deliveroo, Mini and British … The post Buoyant VCCP hires five new creatives first appeared on More About Advertising.
Exchange Wire
JULY 3, 2024
KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge ad tech and monetisation leader, have joined forces to provide a unique solution for publishers and platforms of all sizes. This collaboration brings together the best content, [.] The post KameraOne & Viously Elevate Video Content Play & Monetisation appeared first on ExchangeWire.com.
More About Advertising
JULY 3, 2024
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit commercial expectation, business leaders often end up prioritising bottom-line performance at the expense of longer-term brand building to ensure they hit their short-term objectives, namely margin. Organic marketing strategies are often viewed as an easy … The post Amy Naughton: why organic matters in performance marketing first appeared on More About Advertising.
MNTN
JULY 3, 2024
Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV. In fact, local TV ads provide many advantages, from better geographic positioning to highly improved cost-effectiveness.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
JULY 3, 2024
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [.] The post Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team appeared first on ExchangeWire.com.
MNTN
JULY 3, 2024
Demand generation (also referred to as simply “ demand gen ”) represents the cornerstone of driving interest and engagement in your products or services. However, if you want to effectively obtain new leads and maximize brand awareness , it’s vital to choose the right mix of demand generation channels. With that in mind, here are ten of the best demand gen channels that you should be using in 2024: 1.
Exchange Wire
JULY 3, 2024
On today’s news digest: Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie Tubi, the free ad-supported streaming service launched in 2014 and acquired by Fox in 2020, is arriving to the UK streaming [.] The post Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie appeared first on ExchangeWire.com.
MNTN
JULY 3, 2024
Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV. In fact, local TV ads provide many advantages, from better geographic positioning to highly improved cost-effectiveness.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
344 
Let's personalize your content