Adweek
JULY 3, 2024
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit nostalgic. I get to observe my LGBTQ+ friends and broader network be a bit more themselves and unabashedly queer. And they do this, consciously or unconsciously, because it's Pride Month and rainbows are popping up.
Ad Rants
JULY 3, 2024
Maintaining an ethical approach to advertising is key if you work in marketing. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Utilizing shady marketing techniques -- like manipulative pricing and false claims -- can land you in hot legal water and damage your reputation, too. This is a serious issue if you are marketing a growing brand and are trying to capture a share of the target market for yourself.
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Adweek
JULY 3, 2024
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since the threat of a potential U.S. ban was announced in March. However, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up.
The Ad Tech Blog
JULY 3, 2024
In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. Understanding Personalization vs Privacy Key Points Personalization enhances customer experience but requires data collection.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 3, 2024
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the glittering trophies and celebrations, something else was on display that night: the industry's gender imbalance. Alltold, an artificial intelligence company with.
Exchange Wire
JULY 3, 2024
The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [.] The post Only 48% of UK Publishers are Actively Preparing for the Cookieless Future – New Teads’ Study Finds appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 3, 2024
Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).
Adweek
JULY 3, 2024
In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural influence from the cosmos. In celebration of this momentous occasion, genre king Kyle MacLachlan stars in two comedic videos created by agency Fallon for.
Ad Monsters
JULY 3, 2024
At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future.
Adweek
JULY 3, 2024
The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to tap into the buzz, promoting its bratwurst with a campaign from creative and media agency No Fixed Address. The effort kicked off.
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Seth Godin
JULY 3, 2024
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks, recordings and meetings. It’s really powerful, so it’ll take some time to get good at it, but the responsiveness and support of the company is terrific.
Adweek
JULY 3, 2024
HBO's House of the Dragon Season 2 marketing is fueling the fire of discourse, leaving fans questioning everything from their allegiances to their realities. In partnership with Giant Spoon, RQ and Busterwood, HBO and Max rolled out a global campaign directly involving fans for Season 2 of the Game of Thrones prequel, making them choose.
Martech
JULY 3, 2024
I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia
Adweek
JULY 3, 2024
Some members of the LGBTQ+ community may feel excluded when it comes to finding community and dating spaces. Certain places claim to support the entire community but end up catering only to a select few. Taimi is a fully inclusive LGBTQ+ dating application. It is carefully designed to help users explore their sexuality and passions.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 3, 2024
Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. Although the percentage of marketers using third-party data is down from 75% in 2022, this illustrates a problem with finding reliable information.
Adweek
JULY 3, 2024
Dove's global chief marketing officer (CMO), Alessandro Manfredi, is leaving Unilever after 28 years. The marketer is one of the architects behind the brand's pioneering and commercially successful "Campaign for Real Beauty," which has used advertising to challenge traditional societal beauty standards since 2004. Manfredi confirmed his departure in a LinkedIn post: "Ending my adventure.
VideoWeek
JULY 3, 2024
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental – a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: The challenges and methodologies for measuring retail media How effective closed-loop attribution really is Retail media’s role in the marketing mix Implications of commerce media for the consumer The future of privacy You can subscribe to the VideoWeek po
Adweek
JULY 3, 2024
In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an advertising message that would suit the edgy national mood. Most defaulted to cliches: "We're all in this together," "In these trying times," "We're there.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 3, 2024
VCCP London is clearly anticipating a bright present and future with five new creative hires. New talent joining the agency include creative director, Nikki Lindman and creative teams Sam Adio and Ken Abalos and Alice Marani and Katy Stanage. The new hires bring with them experience working on Coca-Cola, Audi, Barclays, Deliveroo, Mini and British … The post Buoyant VCCP hires five new creatives first appeared on More About Advertising.
Exchange Wire
JULY 3, 2024
KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge ad tech and monetisation leader, have joined forces to provide a unique solution for publishers and platforms of all sizes. This collaboration brings together the best content, [.] The post KameraOne & Viously Elevate Video Content Play & Monetisation appeared first on ExchangeWire.com.
More About Advertising
JULY 3, 2024
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit commercial expectation, business leaders often end up prioritising bottom-line performance at the expense of longer-term brand building to ensure they hit their short-term objectives, namely margin. Organic marketing strategies are often viewed as an easy … The post Amy Naughton: why organic matters in performance marketing first appeared on More About Advertising.
Digiday
JULY 3, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
JULY 3, 2024
Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue. Floor pricing optimization is making waves again in the publishing world, but have we been overthinking it?
Digiday
JULY 3, 2024
Mid-year review The first six months of 2024 were anything but peaceful. Between the changing timelines for third-party cookie deprecation, marketers’ uneasiness towards the programmatic market, AI companies’ rapidly growing interest in media companies and internal woes within publishers’ leadership structures, it feels as though the first half of the year flew by.
Exchange Wire
JULY 3, 2024
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [.] The post Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team appeared first on ExchangeWire.com.
VideoWeek
JULY 3, 2024
As US households increasingly adopt connected TV devices, CTV publishers require more sophisticated ad serving technology to keep viewers on their service. For Alysha Dino, Senior Director, Global Business Development at Publica, that means enabling a more diverse ad break, in order to satisfy consumers, publishers and advertisers alike. In this interview, filmed in Cannes, Dyno breaks down the building blocks of “a linear-like TV experience” for CTV ad breaks.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JULY 3, 2024
On today’s news digest: Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie Tubi, the free ad-supported streaming service launched in 2014 and acquired by Fox in 2020, is arriving to the UK streaming [.] The post Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie appeared first on ExchangeWire.com.
Digiday
JULY 3, 2024
The British Grand Prix this weekend will see hundreds of thousands of spectators flock to the English village of Silverstone, home to one of the most hallowed circuits in motorsports. It’s also a chance for U.K. automaker Aston Martin Lagonda to turn the attention given to its Formula 1 team into consumer goodwill and, hopefully, purchase consideration.
Exchange Wire
JULY 3, 2024
The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes. Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the [.] The post Wort & Bild Verlag Now Works with goTom: A New Milestone appeared first on ExchangeWire.com.
Digiday
JULY 3, 2024
Kara Ullmann, head of political, US, Seedtag CTV advertising will be front and center throughout this year’s election season, with political ad spend on CTV projected to increase by 506% from spend in 2020, according to eMarketer. CTV will be essential for the presidential candidates and even more so for those down-ballot. Despite the apparent differences between advertising to voters and advertising to potential customers, the two overlap more than marketers may expect.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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