Adweek
NOVEMBER 20, 2023
While Microsoft's swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google's position in AI dominance, industry analysts tell Adweek. Altman's move to Microsoft capped a whipsaw weekend that began Friday with the co-founder and CEO of OpenAI being ousted.
Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
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Adweek
NOVEMBER 20, 2023
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user's character can walk across the roofs of stores with.
VideoWeek
NOVEMBER 20, 2023
Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion (Publicis) and $16.5 billion (Omnicom) surpassing WPP’s $20 billion.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 20, 2023
There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would have elicited several confused-looking faces at best. But now? You'd probably get an obvious nod. This major cultural shift is perfect evidence of just how reactive the marketing industry can be, oftentimes waiting for cultural.
AdExchanger
NOVEMBER 20, 2023
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $76.8 billion in October, $4.3 billion more than last year, according to Adobe’s holiday shopping tracker. On top of that, 19% of consumers shop for holiday gifts year-round, according to Gartner’s 2023 Holiday Marketing Guide for Retail. Gartner predicts […] The post All Marketers Want For Christmas Is … Performance appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 20, 2023
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming. The post Roku And Unity Want To Prove CTV Is A Performance Channel appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2023
If a company internship imparts some wisdom to the students it employs, that's typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that's the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association.
Martech
NOVEMBER 20, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Adweek
NOVEMBER 20, 2023
Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by the work-from-home trend, the rate of ad blocking on desktops in the U.S. reached 27% by the end of the second quarter this year, according.
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Seth Godin
NOVEMBER 20, 2023
A well-designed bicycle is efficient, inexpensive and delightful. If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Until, of course, you get jealous. If you start trying to ride your bike on the freeway, or insist on adding extra seats, electric drivetrains and bright lights, sooner or later, you’re going to end up with a vehicle that
Adweek
NOVEMBER 20, 2023
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more, advertisers don't even know how to start connecting carbon to advertising, according to previous Adweek reporting. At Adweek's NexTech event Nov.
AdExchanger
NOVEMBER 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […] The post Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2023
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 20, 2023
Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.
Adweek
NOVEMBER 20, 2023
LISBON, Portugal -- On Web Summit's PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization.
Digiday
NOVEMBER 20, 2023
Marketers will have to keep (blindly) trusting X, formerly Twitter, when it says it’s a safe place for advertising. Unfortunately, they can’t verify those claims independently. The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X cited existing resource constraints and ongoing technological challenges as the reasons it could not continue with the formal audit right now, though the company is open t
Adweek
NOVEMBER 20, 2023
At its best, social media can be a space for fun and creativity. This is what you'll find when watching Eric Sedeno's content on TikTok and Instagram. Sedeno may be known for his funny TikTok videos, but he started out with a career in graphic design. Along with growing a community across social platforms, he.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
NOVEMBER 20, 2023
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism [.] The post Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’ appeared first on ExchangeWire.com.
Ad Badger
NOVEMBER 20, 2023
In early 2019, Amazon rolled out some fresh bidding features aimed at empowering Amazon Sellers to optimize their PPC campaigns. Read More How to Use Adjust Bids by Placement on Amazon PPC (2023 Update) The post How to Use Adjust Bids by Placement on Amazon PPC (2023 Update) appeared first on Ad Badger.
Exchange Wire
NOVEMBER 20, 2023
Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. Available for free across millions of Samsung devices, this latest launch further strengthens the business’s commitment to [.] The post Samsung TV Plus Unveils Stellar Festive Drama Schedule as Consumption of FAST Content Gathers Pace This Christmas appeared first on ExchangeWire.com.
Digiday
NOVEMBER 20, 2023
Influencer agency Billion Dollar Boy last week created a new division, called Muse, to incorporate generative AI and other emerging technologies into its offerings to clients. This comes as influencer marketing agencies continue to experiment with AI tools for everything from creator search and discovery to content generation. Billion Dollar Boy, which recently expanded to New York and New Orleans from its U.K. headquarters, has been developing its own creator management platform using AI to imp
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Ad Badger
NOVEMBER 20, 2023
Over the past few years, Ad Badger has been at the forefront of managing countless Amazon sellers, empowering them to. Read More Amazon Sponsored Products: Everything You Need to Know (Updated 2023) The post Amazon Sponsored Products: Everything You Need to Know (Updated 2023) appeared first on Ad Badger.
Digiday
NOVEMBER 20, 2023
This year hasn’t been easy for agencies. Ghosting — when agencies are in talks for a project or even a potential agency-of-record assignment but never hear back — hasn’t helped. And some agency executives say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.
Exchange Wire
NOVEMBER 20, 2023
In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trails scan-free checkouts The Guardian launches new cookie-free ad solution At its Upfronts presentation last week, UK newspaper The Guardian [.] The post The Guardian launches cookie-free ad solution; Apple & Disney among companies to suspend ads on X; Tesco trails scan-free checkouts appeared first on ExchangeWire.com.
Digiday
NOVEMBER 20, 2023
OpenAI’s current mercurial state is prompting plenty of questions about what the fallout might mean for the future of generative AI. It’s been a chaotic few days in the AI world. On Friday, OpenAI’s board unexpectedly ousted cofounder and CEO Sam Altman and removed both Altman and Greg Brockman — OpenAI’s cofounder and president — from the startup’s board.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
NOVEMBER 20, 2023
Looks like WPP’s once-mighty GroupM media operation is going the same way as the ad holding company’s creative agencies with yet another restructuring. Now its various media agencies, EssenceMediacom, Wavemaker, Mindshare and MSix & Partners, are no longer in charge of their budgets with spending being allocated on a group-wide country basis.
Digiday
NOVEMBER 20, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads. While the bread and butter host-read ad format still packs a punch when it comes to driving listener engagement and conversions, those ads aren’t scalable, said Lizzie Widhelm, svp and head of ad innovation and B2B marketing at SiriusXM Media.
Rob Campbell
NOVEMBER 20, 2023
Recently I met someone called Jim, who designs – among other things – barbed wire. When I was introduced to him, I first thought it was a pisstake. I never thought of barbed wire being something designed … and I certainly didn’t think there would be different versions of it … but apparently there is, as demonstrated by the photo above that shows different barbed wire over the years.
Playwire
NOVEMBER 20, 2023
Key Points Quality Content is Essential : Before even considering monetization, ensure your travel blog offers rich, valuable content to build a loyal readership. Think of your audience as your passport to monetization success. SEO is Your Guide : Chart a course through the digital landscape with smart SEO strategies. From keyword research to local optimization and backlinks, make your blog visible and easily accessible to potential readers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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