Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
Adweek
OCTOBER 4, 2024
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments. The communication said Toyota would refocus.
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Martech
OCTOBER 4, 2024
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs.
Adweek
OCTOBER 4, 2024
From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more enjoyable temperatures, with the surrounding vegetation still looking as lush as ever. The days are getting.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
OCTOBER 4, 2024
Do you see the defaults? The question, “What are things like around here?” has two possible answers. When a new idea or opportunity arrives, your organization says yes , unless there’s a really good reason to say no. Or your organization says no , unless someone makes a powerful argument for yes. In the no organizations, everyone has veto power.
Adweek
OCTOBER 4, 2024
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity's bots from crawling their content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 4, 2024
Roku Roku launched its new "Less Screaming. More Streaming." ad campaign centered around common consumer frustrations of streaming and watching TV at home. Whether it's searching for a lost remote, shopping for a smart TV or figuring out how to find the content you are looking to stream, the campaign from agency Fellow Kids and.
More About Advertising
OCTOBER 4, 2024
Who knew that jet lag can be avoided if you just eat the right food? This is a clever Dutch collab from Tui holidays and Hello Fresh recipe boxes, who are together offering a package of recipes to minimise jet lag, with food that suits your destination and instructions on timings to help get your … The post Tui serves up a jet-lag free holiday with Hello Fresh recipes first appeared on More About Advertising.
Adweek
OCTOBER 4, 2024
Though there's evidence that dating apps are turning off younger users, that hasn't stopped new brands from entering the game. Amid an era of "dating app fatigue," a wave of challengers are targeting Gen Z and Millennial users with promises to help solve toxic dating behaviors or facilitate alternative relationship models. Some say they're not.
Exchange Wire
OCTOBER 4, 2024
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [.] The post Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 appeared first on ExchangeWire.com.
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Adweek
OCTOBER 4, 2024
After more than three decades, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company's chief revenue and strategy officer, made the announcement Friday in a note to staff, saying it was the ad sales chief's choice to leave. "I have news to share that may come as a surprise to many of you,".
Exchange Wire
OCTOBER 4, 2024
GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. The company has also announced the launch of a [.] The post GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising appeared first on ExchangeWire.com.
Adweek
OCTOBER 4, 2024
Gut New York's first campaign for Heinz was a messy one--in a good way. Kraft Heinz in-house agency The Kitchen also provided support for "Heinz Smiles," consisting of three ads in which fans of Heinz Tomato Ketchup smear the product all over their faces with huge smiles to show just how much they love the.
VideoWeek
OCTOBER 4, 2024
In this week’s Week in Review: Europe’s top court tells Meta to minimise data use in targeted advertising, TF1 positions its streaming service as a full-funnel marketing platform, and Immediate launches a new-look first-party data offering. Top Stories Top EU Court Orders Meta to Limit Data Usage in Targeted Advertising The Court of Justice of the European Union (CJEU) has ruled that Meta must restrict the use of personal data it has access to when it comes to targeting ads, backing
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 4, 2024
CBS News announced on Friday that Jericka Duncan will now helm the Saturday edition of the CBS Weekend News. Duncan was already the anchor of the Sunday evening edition of the news broadcast. News of Duncan's additional anchoring duties was made by CBS News and Stations president of newsgathering and editorial, Adrienne Roark, who said.
Martech
OCTOBER 4, 2024
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile. “Mobile is largely a disconnected channel for all organizations, and that’s problematic because you wind up with a channel-centric strategy,” Christian Monberg, Zeta Global’s CTO, told MarTech.
Adweek
OCTOBER 4, 2024
It may be physically possible to listen to 12 straight hours of the Meow Mix jingle, but is it psychically advisable? Depends on how much you love your kitteh. The legacy cat food brand, partnering with agency Leo Burnett Toronto, has launched a diabolical stunt to give away kibble via a pre-roll ad that runs.
Basis
OCTOBER 4, 2024
Social media is making headlines again, and for all the wrong reasons. According to a new report , experts from around the world rank “owners of social media platforms” as the number one threat to a healthy global information environment—the most important feature of which, according to those same experts, is the availability of accurate information.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 4, 2024
Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. "Unstoppable Dreams," created by independent agency RPA, is narrated by actor and professional wrestler John Cena, a longtime partner of the brand. It shows footage of Ayrton Senna - who.
Adweek
OCTOBER 4, 2024
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and.
Adweek
OCTOBER 4, 2024
AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of president Europe and Asia-Pacific. Both will continue to report directly to Frank Ginsberg, founder and CEO. Allen & Gerritsen Jeff Marois is joining.
Adweek
OCTOBER 4, 2024
The National Football League is in talks with David Ellison's Skydance Media and one of his major investors, RedBird Capital Partners, that could result in some of the league's media assets changing hands, according to people familiar with the conversations. (Bloomberg) The discussions could culminate in a sale of NFL Media and NFL Network or.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 4, 2024
Reuters withdrew two doping-related news stories after learning that one of the news organization's employees helped arrange for an official to get a media credential to see The Masters golf tournament this past spring. (ABC News / AP) James Fitzgerald, the World Anti-Doping Agency's media chief, was helped by a Reuters journalist to obtain the.
Adweek
OCTOBER 4, 2024
Happy Friday to all who celebrate! In this week's news I didn't write up for one reason or another, we see a couple of political stories where a local journalist asks the hard questions and a longtime Tampa journalist dies after a battle with Parkinson's. Let's do the thing: Will Jones, a reporter with Michigan's.
Adweek
OCTOBER 4, 2024
Three of Tanzania's leading newspapers were banned from publishing their online editions after they ran an animation deemed critical of President Samia Suluhu Hassan. (BBC News) The advert--published on X and Instagram Tuesday by The Citizen, an English-language newspaper--showed a character resembling the president flipping through TV channels. Each channel showed people speaking about loved.
Adweek
OCTOBER 4, 2024
Google's artificial-intelligence-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. (ADWEEK) Google is.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 4, 2024
How the Netherlands native came to America, rose up the ranks, delivered results, and leveraged The Wall Street Journal's resources to free Evan Gershkovich.
Adweek
OCTOBER 4, 2024
More than three years ago, The New Yorker's unionized employees authorized and threatened a strike during a contentious first contract negotiation that culminated with scores of protestors descending on the Greenwich Village home of Conde Nast executive Anna Wintour days before a deal was ultimately reached.
Adweek
OCTOBER 4, 2024
Paramount Global was sued by a former employee for violating New York's WARN (Worker Adjustment and Retraining Notification) Act during layoffs that occurred in September, which stripped more than 300 staffers from their jobs in less than one week, despite workers being entitled to a 90-day notice, TheWrap has learned. (TheWrap) The suit, filed Thursday.
Adweek
OCTOBER 4, 2024
Nearly two months ago, CNN reached out to Melania Trump's book publisher, Skyhorse Publishing, to request an interview with the former first lady ahead of her upcoming memoir. After several exchanges about a possible interview, the publisher sent an unusual demand last week: an interview would cost $250,000. (CNN) CNN reports that last week, Skyhorse.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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