Seth Godin
OCTOBER 3, 2023
It’s tempting to believe that we’re not easy to fool. Not by a magician, a politician or a banker. Other folks might be easily duped by a spammer or a hustler, but not us. And yet, no one fools you more than you. When you look in the mirror, do you see what others see, or is it possible you see someone far less (or far more) attractive than others do?
AdExchanger
OCTOBER 3, 2023
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at scale. At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns. […] The post The Growing Importance Of Audience Data In B2B Marketing appeared first on AdExchanger.
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Martech
OCTOBER 3, 2023
Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.
AdExchanger
OCTOBER 3, 2023
You never forget your first acquisition. On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago. The bootstrapped indie media agency, which has roots in programmatic, performance and digital media, declined to disclose the financial […] The post PMG’s Quest For Camelot Ends In Its First Acquisition appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
OCTOBER 3, 2023
The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms.
AdExchanger
OCTOBER 3, 2023
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The post How Rumpl Uses CTV To Bring New Customers Into Its Fold appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
OCTOBER 3, 2023
Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic to publishers’ sites. In conversations with Digiday, four publishing executives — who all requested to remain anonymous in order to preserve their relationships with Meta — referred to a “bug” that was unintentionally introduced when Meta made a change to Facebook’s algorithm in May.
Martech
OCTOBER 3, 2023
The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say they will shop for themselves. A large majority (69%) expect to buy from brands they already know and are loyal to. The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only.
Digiday
OCTOBER 3, 2023
Snapchat’s AR aspirations have hit a reality check. The social platform is doubling down on the goal of transforming augmented reality into a formidable ads business, while ditching its original idea of creating AR tools for businesses. This shift could prove to be as shrewd as it was imperative, especially in light of advertisers’ persistent reservations over allocating substantial budgets to AR.
Martech
OCTOBER 3, 2023
It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible. Mercedes Aycinena learned about agile when she previously worked at a specialty pharma services company and found it effective for prioritizing work.
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Exchange Wire
OCTOBER 3, 2023
In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [.] The post GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe appeared first on ExchangeWire.com.
Martech
OCTOBER 3, 2023
Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource management strategy and learn how to unlock your team’s potential.
Digiday
OCTOBER 3, 2023
With Pokémon Go revenues falling year-over-year, Niantic, its developer, is looking beyond its popular augmented reality game to generate profits. Last Friday, the company showcased its advanced AR technology to the advertising world by partnering with Lunchables to kick off Pokémon Go’s first-ever rewarded AR ad campaign. Niantic first announced that it had developed a rewarded AR ad product at Cannes Lions in June 2023.
AdExchanger
OCTOBER 3, 2023
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors to Microsoft’s Bing search engine within its first month. Moreover, Snowflake recently announced a number of capabilities to bring generative AI and large language models (LLMs) directly to customers’ proprietary data through a single, secure […] The post As Generative AI Grows, Content Overload Could Lead To Data Challenges appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 3, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify NFTs may be dead, but digital fashion that can be worn in the metaverse is only becoming more important. Similarly to the music industry’s halting of live events during the pandemic, the fashion industry also underwent a shift to online worlds as catwalk shows and presentations were paused. But even pre-pandemic, fashion had already been dipping its toe into virtual worlds and gaming through collaborations with the likes of video games F
AdExchanger
OCTOBER 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […] The post Wait, Social Media Costs Money Now?
Digiday
OCTOBER 3, 2023
01 Introduction As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. While some agency holding companies, like Omnicom Group, are even reporting revenue growth — Omnicom said in its Q2 2023 financial filing that organic revenue was up 3% in the se
AdExchanger
OCTOBER 3, 2023
The CPG Guys, a brand and retail industry podcast, started as a way for ecommerce expert Sri Rajagopalan and data analytics specialist Peter V.S. Bond to stay on top of industry news during the pandemic. Initially, Rajagopalan and Bond, who began their careers together at the CPG data and analytics company IRI more than 20 […] The post This Guy Knows His CPG: Bryan Gildenberg On Retail Trends and Predictions appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 3, 2023
This week’s Future of TV Briefing looks at the post-strike landscape for producers preparing to pitch projects to TV networks, streaming services and film studios. ‘The bar has raised’ Netflix’s ad chief exits, Netflix’s planned price increase, Amazon’s Prime Video ad pitch and more ‘The bar has raised’ Last Wednesday morning, hours after the Writers Guild had ended its nearly five-month-long strike following its agreement with Hollywood’s major film and TV studios , Sophie Mas was trying
Smart-Hub
OCTOBER 3, 2023
In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm. This article will help you compare ad network versus ad exchange.
Digiday
OCTOBER 3, 2023
Produced in partnership with Marketecture The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how Uber is going beyond retail media in its advertising efforts. After disrupting the transportation industry with its ride-sharing and food-delivery services, Uber wants to do the same with its advertising business.
VideoWeek
OCTOBER 3, 2023
Although it’s not being discussed much by the wider industry, AI will have a massive impact on media planning and buying says Sir Martin Sorrell, founder and executive director of S4 Capital. Speaking on stage at VideoWeek Cologne last month, Sorrell said that a lot of work currently done by human media planners and buyers will soon be done algorithmically (and indeed, some of it already is).
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
OCTOBER 3, 2023
Kara Puccinelli, Chief Customer Officer, Nexxen In the last year, platforms on both the buy- and sell-sides of the ad tech industry have been actively working to disintermediate one another, crafting solutions that aim to pare down the roles of other partners. The goal is to optimize the supply path, routing spend as directly as possible. However, an unanswered question in this pursuit is: what will disintermediation ultimately mean for advertisers and publishers?
VideoWeek
OCTOBER 3, 2023
An increasing number of broadcasters are making plays for sports rights, according to a new report from Ampere Analysis, levelling the playing field for both incumbents and streaming companies. But that fragmentation risks alienating consumers who have to pay for more streaming services, creating opportunities for free, ad-supported streaming TV (FAST) companies. “In the US and major European markets, popular competitions are being split across a growing volume of services, making the mark
InMobi
OCTOBER 3, 2023
Learning and development are crucial aspects of individuals' professional and personal growth at all stages. At InMobi, we foster a culture of continuous learning, skill enhancement, and knowledge sharing. iLead is the leadership learning and development curriculum at the InMobi Group. It is a journey comprising three pitstops: Milestone – A first-time people manager training program, Capstone – A training program for seasoned people leaders, and Keystone – A program curate
VideoWeek
OCTOBER 3, 2023
The growth in capabilities of generative AI tools mean that kids sat in their bedrooms can now create content which not so long ago would have required a team of professional creatives to make. But that doesn’t mean it will level the playing field entirely says Mariëlle Tolen, associate creative director at Media.Monks. Agencies will still have advantages around data, as well as better understandings of brands’ specific needs, and will also be able to build custom AI models to better
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
MNTN
OCTOBER 3, 2023
The internet is an unparalleled resource filled with opportunities to learn, connect, create, and share. But, as we all know, there’s another side, too. The side that makes us question why we’re still reading the comment section, even though we know it made us lose our hope in humanity about 30 replies ago. These collective bad experiences have fragmented audiences across the digital sphere, creating more than a few headaches for advertisers.
OpenX
OCTOBER 3, 2023
To mark the announcement of OpenX’s partnership with Cedara, Joseph Worswick, VP EMEA and Head of Global Sustainability, spoke with Eric Shih, COO at Cedara. Thanks for taking the time, Eric! What is a fun fact about yourself? I was an electronic music (drum and bass) DJ for over 15 years and have played clubs around the world. I also co-owned a record label with a number of releases across genres including house and dubstep.
Single Grain
OCTOBER 3, 2023
It feels like the creator economy never sleeps. It is constantly morphing and redefining itself in terms of mainstay mediums and key players (the big icons we know and love). Today, we’re unraveling the fabric of the “creator economy 2.0.” You’ve probably heard the buzz about it, especially if you’re a brand, a creator or even a curious consumer.
More About Advertising
OCTOBER 3, 2023
A new Marmite brief at adam&eveDDB must be sought after – here’s a chance to add to the brand’s impressive pile of awards. The priority, of course, is the client’s data-driven marketing intention (mustn’t forget that) and here it’s based on YouGov research that says 43% of 18-24s have never tried the stuff. Makes a … The post Marmite invites virgin customers to ‘get it on’ first appeared on More About Advertising.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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