Martech
AUGUST 2, 2024
Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!
Adweek
AUGUST 2, 2024
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year--featuring carnival rides, rock concerts, fried snacks and sweltering weather--was the.
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Martech
AUGUST 2, 2024
How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.
Adweek
AUGUST 2, 2024
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. The treasure hunt-like stunt is.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 2, 2024
How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.
Adweek
AUGUST 2, 2024
There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 2, 2024
Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled.
AdExchanger
AUGUST 2, 2024
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […] The post A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center appeared first on AdExchanger.
Adweek
AUGUST 2, 2024
"Want to grab a beer?" is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative agency LePub and coinciding with International Beer Day Aug. 2, the "Forgotten Beers" spot presents a series of vignettes.
Seth Godin
AUGUST 2, 2024
We’ve gotten so hung up on famous that it’s easy to forget that there are two kinds of renown. Being known for lowering the standards of discourse, cheating, or whining is a choice, but why would you trade your reputation to become infamous?
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Adweek
AUGUST 2, 2024
Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second "Duo-licious" music video. As people open pouches of the flavored nut mixes in their living.
Ad Monsters
AUGUST 2, 2024
Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. The streaming wars are entering a new generation, marked by Paramount’s potential revival through Skydance and the emergence of unconventional social media entrants like LinkedIn, X (formerly Twitter), and TikTok.
Adweek
AUGUST 2, 2024
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on.
AdExchanger
AUGUST 2, 2024
The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick […] The post IAS Is Battling DV For Moat’s Soon-To-Be-Former Business appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 2, 2024
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those contemporary hardy perennials a social media storm. Google has strode into one with this for its Gemini AI tool, suggesting it’s a good way for a child to write a letter to an athletic hero. … The post Google pulls AI Gemini ad after backlash first appeared on More About Advertising.
AdExchanger
AUGUST 2, 2024
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so […] The post The Looming Question Of Cookie Consent appeared first on AdExchanger.
VideoWeek
AUGUST 2, 2024
With just over a month until DMEXCO kicks off in Cologne, the European ad tech conference previews what’s in store for 2024. It’s almost that time: DMEXCO , Europe’s leading digital marketing and tech event, will finally be opening its doors again at Cologne’s exhibition center. On September 18 and 19, the industry’s big players and newcomers will come together to shape the future of digital marketing, inspired by the event’s motto “Prompting the Future”.
AdExchanger
AUGUST 2, 2024
Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in […] The post Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
AUGUST 2, 2024
This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [.] The post The Stack: Latest Ad Tech Deals and Acquisitions appeared first on ExchangeWire.com.
OpenX
AUGUST 2, 2024
Recently, Gil Sommer , VP of Global Product at OpenX joined Ari Paparo , host of the Marketecture Podcast , to talk about the omnichannel SSP’s ongoing CTV initiative, its pioneering work in curation, and how sustainability is always top of mind in every business decision. Listen to their chat here , and read on for the three biggest takeaways from the conversation. 1.
Martech
AUGUST 2, 2024
Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing that they are only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown. The statistics come from Bluecore’s “2024 Benchmark Report.” The problem here is illustrated by another statistic from the same source.
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