Adweek
DECEMBER 13, 2024
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company's (Rocket Companies) brand while showcasing its use of technology throughout the home buying process. Now that it's built some awareness with the new name, Rocket Mortgage is giving its brand a refresh. In partnership with.
AdExchanger
DECEMBER 13, 2024
The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to effectively measure impact across touch points to understand: How do marketing efforts across all stages of the customer journey contribute to overall business outcomes?
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Adweek
DECEMBER 13, 2024
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency of record and works with a roster of agencies on various needs. "We work with a number of agencies.
Martech
DECEMBER 13, 2024
We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 13, 2024
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. But as both content and crime grow "exponentially" online, marketers.
More About Advertising
DECEMBER 13, 2024
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the biggest by billings this year – they hope) and then the planned Omnicom/IPG merger. This (if it survives regulatory hurdles, which always seem … The post MAA ad holding company, media agency, US agency and advertiser of the year first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 13, 2024
The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a
Adweek
DECEMBER 13, 2024
Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its C-suite. Ivan Perez-Armendariz will become chief digital officer; Heide Peper Hays will become chief data and intelligence officer; Diego de la Maza will become chief production officer; and Lauren Tetuan will become.
Seth Godin
DECEMBER 13, 2024
Great companies and teams often get stale and then fade away. Here’s what we hear as it happens: “I’m way too important to listen to customers. Send them to the call center.” “It wasn’t a bad idea when we implemented it, so it’s not a bad idea now.” “My boss won’t let me.” “The IT department said we can’t change that.” “Our focus is on cutting costs, not increasing customer value.” “No one will
Adweek
DECEMBER 13, 2024
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop campaigns that will "provide a fresh new take on men's grooming," according to a statement. Duke Cannon declined to disclose the size of its.
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MNTN
DECEMBER 13, 2024
The ecommerce market is positively booming. As of the second quarter of 2024, its sales accounted for 16% of total retail transactions. So of course its natural to want to capitalize on such prosperous growth. The key to doing so is creating an optimized ecommerce sales funnel. Heres everything you need to know. What Is an Ecommerce Sales Funnel? An ecommerce sales funnel is a visual representation of the stages a customer goes through before buying one of your products.
Adweek
DECEMBER 13, 2024
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into the private story of the unseen forces that propelled his ascension. Premiering Jan. 25 at 9 p.m.
MNTN
DECEMBER 13, 2024
If you find that youre spending too much money to acquire customers, taking the time to calculate and understand your customer acquisition cost (CAC) will help you maintain a profitable operation and ensure you are efficiently earning new clients. Heres everything you need to know about one of the most crucial marketing metrics. What Is Customer Acquisition Cost (CAC)?
Adweek
DECEMBER 13, 2024
CNN's Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a 10-plus year stint at the network. (All times Eastern.) "I've had such incredible opportunities here," she said in her exit statement.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
DECEMBER 13, 2024
Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to recent research by McKinsey, Beyond image or text creation, the use case for GenAI in advertising is expanding, with AdTech companies leveraging GenAI for research, content generation, distribution, and tracking.
Adweek
DECEMBER 13, 2024
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews--in which case, do they precede as enemies or friends? It.
Brid.tv
DECEMBER 13, 2024
In todays digital era, video content is bread and butter. From in-depth documentaries to bite-sized reels, the video landscape offers something for every online user. However, for many digital publishers, the challenge isnt just creating compelling video content its also monetizing it effectively. This brings us to an essential question: Which video format is more lucrative for publishers looking to earn from video content long-form or short-form video ?
Adweek
DECEMBER 13, 2024
In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing agencies. Discussing the multibillion-dollar deal, Omnicom CEO John Wren singled out the healthcare marketing category as a potential major growth driver for the combined.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Playwire
DECEMBER 13, 2024
Key Points Choosing between a header bidding wrapper and managed service approach depends on your team's capacity, technical expertise, and desired level of control Wrappers offer granular control but require significant in-house expertise and time investment Managed services provide turnkey solutions with expert optimization but less direct control The right choice often comes down to your business priorities and available resources
Adweek
DECEMBER 13, 2024
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of.
Basis
DECEMBER 13, 2024
2024 has been another transformative year for advertisers. For much of the year, marketing teams braced for Googles long-anticipated deprecation of third-party cookies in Chromeonly for the search giant to change its plans for the third time. (At least the preparation wasnt in vain, as the pivot doesnt actually change much for marketing teams.) Meanwhile, generative AI took the industry by storm, and advertisers began to explore how to leverage the technology to drive real impact while avoiding
Adweek
DECEMBER 13, 2024
As you're reading this story, revelers are still savoring the sights, sounds, smells, and songs of the 2024 holiday season. But over at the Hallmark Channel, it's already December 2025. That's the way the gingerbread crumbles when you're America's best-known manufacturer of warm and cozy holiday movies that millions of viewers gather 'round their nearest.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
DECEMBER 13, 2024
In this week’s Week in Review: ITV agrees distribution partnership with YouTube, Vivendi shareholders approve breakup plans, and WBD separates linear networks from its studios and streaming division. Top Stories ITV to Distribute and Monetise Programming on YouTube ITV has joined YouTubes partner programme, and will distribute ITV programming, including Im A Celebrity and The Masked Singer , on the video-sharing platform.
Martech
DECEMBER 13, 2024
What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.
AdvertiseMint
DECEMBER 13, 2024
The destiny of TikTok and all the best TikTok Advertising Agencie s in the United States remains a hot topic of discussion even after the attempts of former President Trump to ban the app due to perceived national security threats. The initial executive order pushed TikToks parent company, ByteDance, towards divesting its U.S. operations. Despite this, TikTok’s legal battles continue with the government in an attempt to prevent a shutdown or sale.
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