Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
Martech
NOVEMBER 18, 2024
Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal: Lead generation.
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Adweek
NOVEMBER 18, 2024
Perplexity has unveiled its AI-driven ecommerce feature, 'Buy with Pro,' for its U.S. Pro users. Previously dubbed 'Pro Shop,' consumers can now purchase items directly from Perplexity's app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete.
AdExchanger
NOVEMBER 18, 2024
The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient. Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […] The post How Gen AI Is Helping The New York Times Control Its Own Destiny appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 18, 2024
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage watch collector and enthusiast, has devoted his livelihood to tracking down rare vintage ads and custom.
AdExchanger
NOVEMBER 18, 2024
Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia. The post Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 18, 2024
Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve and drive creative breakthroughs. Tools and workflows are essential, but the real MVP is the data these tools generate. It provides insights that drive innovation and empower your team to make quicker, more informed decisions.
Adweek
NOVEMBER 18, 2024
Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch as possible. In February, Google and the National Women's Soccer League announced a multi-year extension of.
Digiday
NOVEMBER 18, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek
NOVEMBER 18, 2024
Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of "being picked on" for a condition she didn't understand.
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VideoWeek
NOVEMBER 18, 2024
Vivendi is holding a Capital Markets Day for Canal+ today, ahead of next month’s shareholder vote on spinning off the TV business from the French holding company. The vote on 9th December will determine the separation of Havas, Louis Hachette Group and Canal+, which would debut on the London Stock Exchange on 16th December. Today’s meeting will see the TV group lay out its strategy as a publicly traded company, following its supplementary prospectus published last week.
Adweek
NOVEMBER 18, 2024
In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards. The show, held in Los Angeles at the J.W. Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization's two.
More About Advertising
NOVEMBER 18, 2024
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which they never do of course so the holiday season is when redundancies are decided, ready to smuggle out over a period when holding companies and agencies think no-one’s looking. Publicis Groupe has already wielded the … The post Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost first appeared on More About Advertising.
Adweek
NOVEMBER 18, 2024
Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand's holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 18, 2024
The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn’t open on Sundays for religious reasons) and it’s mixing it with the retail big boys this Christmas with a campaign from adam&eveDDB. Featuring a toy called Ray (yours to buy for £12) who’s left on … The post The Entertainer and McDonald’s join Christmas ads battle first appeared on More About Advertising.
Adweek
NOVEMBER 18, 2024
Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15.
Digiday
NOVEMBER 18, 2024
On Oct. 8, activist short-selling firm Hindenburg Research released a report alleging inflated numbers and child safety issues on Roblox. Just over a month after its publication, however, neither investors nor media buyers seem to have been deterred by the report. Founded by investor Nathan Anderson in 2017, Hindenburg Research is an investment firm that investigates perceived malpractices by publicly traded companies, then takes short positions in those companies before publishing reports detai
Adweek
NOVEMBER 18, 2024
WIVB weekend morning meteorologist Nick Guzzo signed off from the Buffalo CBS affiliate after a little more than a year. "Today is a bittersweet day as it is my last night on-air in Buffalo," he wrote on social media. "I have decided to cut my time short in Buffalo and leave the broadcast news industry.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
NOVEMBER 18, 2024
As online creators enter metaverse platforms such as Roblox and Fortnite, some are engaging in fraudulent behaviors that observers believe could damage brands and marketers’ growing interest in the medium, according to five experts in this space. Fortnite and Roblox are in the process of transforming from video games into full-service creator platforms.
Adweek
NOVEMBER 18, 2024
Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy.
Exchange Wire
NOVEMBER 18, 2024
News in brief: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips DOJ to Force Chrome Spin-off? The US Department [.] The post DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein appeared first on ExchangeWire.com.
Adweek
NOVEMBER 18, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Andre Branch, svp and general manager of MAC Cosmetics North America at The Estee Lauder Companies. Branch shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
NOVEMBER 18, 2024
News in brief: Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips DoJ to Force Chrome Spin-off? The U.S. Department of Justice plans to ask a [.] The post DoJ Want Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; appeared first on ExchangeWire.com.
Adweek
NOVEMBER 18, 2024
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained by ADWEEK. Kelly leaves weeks after AKQA founder and CEO Ajaz Ahmed announced his resignation from.
Ad Monsters
NOVEMBER 18, 2024
As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. Discover how AI’s integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.
Adweek
NOVEMBER 18, 2024
Diageo's Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand's tongue-in-cheek campaign, created by McCann New York and Dazed Studio, encourages people to ditch to-do lists and make more time for fun and going out with others. The collaboration.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
NOVEMBER 18, 2024
Judging by ratings, Netflix’s first live broadcast of a boxing event headlined by influencer Jake Paul’s bout with boxing legend Mike Tyson was a success. Data released over the weekend by Netflix said that 60 million households watched the Paul vs Tyson fight, while 50 million households tuned in for the co-main event of Serrano vs Taylor 2.
Adweek
NOVEMBER 18, 2024
Briana Brownlee made her debut on the WJXT morning show as a reporter. "I am excited to call Jacksonville home while working at such an amazing news station with an amazing team of journalists," Brownlee wrote on social media. "I look forward to telling the stories that matter to you.
Exchange Wire
NOVEMBER 18, 2024
News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [.] The post Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny appeared first on ExchangeWire.com.
Adweek
NOVEMBER 18, 2024
Bravo is coming to the Magic City. Today, NBCUniversal announced the sponsors for its first Bravo Fan Fest in Miami, which takes place on Nov. 23--and plenty of brands are coming along for the ride. The company revealed a robust slate of brand sponsorships for the event, with partners including Lexus, State Farm, Verizon, ViiV.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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