Adweek
NOVEMBER 18, 2024
Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15.
Martech
NOVEMBER 18, 2024
Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve and drive creative breakthroughs. Tools and workflows are essential, but the real MVP is the data these tools generate. It provides insights that drive innovation and empower your team to make quicker, more informed decisions.
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Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
AdExchanger
NOVEMBER 18, 2024
Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia. The post Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 18, 2024
Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand's holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its.
AdExchanger
NOVEMBER 18, 2024
The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient. Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […] The post How Gen AI Is Helping The New York Times Control Its Own Destiny appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 18, 2024
Zeta Global announced it will hold a video call on Wednesday to address accusations that caused its stock price to drop 34% in the last week. A report last week from Culper Research claims the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growth, but raising round tripping concerns.
Adweek
NOVEMBER 18, 2024
In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards. The show, held in Los Angeles at the J.W. Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization's two.
Digiday
NOVEMBER 18, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek
NOVEMBER 18, 2024
Diageo's Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand's tongue-in-cheek campaign, created by McCann New York and Dazed Studio, encourages people to ditch to-do lists and make more time for fun and going out with others. The collaboration.
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Ad Monsters
NOVEMBER 18, 2024
As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. Discover how AI’s integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.
Adweek
NOVEMBER 18, 2024
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained by ADWEEK. Kelly leaves weeks after AKQA founder and CEO Ajaz Ahmed announced his resignation from.
VideoWeek
NOVEMBER 18, 2024
Judging by ratings, Netflix’s first live broadcast of a boxing event headlined by influencer Jake Paul’s bout with boxing legend Mike Tyson was a success. Data released over the weekend by Netflix said that 60 million households watched the Paul vs Tyson fight, while 50 million households tuned in for the co-main event of Serrano vs Taylor 2.
Adweek
NOVEMBER 18, 2024
Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 18, 2024
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which they never do of course so the holiday season is when redundancies are decided, ready to smuggle out over a period when holding companies and agencies think no-one’s looking. Publicis Groupe has already wielded the … The post Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost first appeared on More About Advertising.
Adweek
NOVEMBER 18, 2024
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage watch collector and enthusiast, has devoted his livelihood to tracking down rare vintage ads and custom.
Digiday
NOVEMBER 18, 2024
When marketing firm BrandTech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals. The agency was providing strategy and management services — but it was hardly a unique selling point. “At a big picture level, we always believed in the huge power of the creator economy back when most people didn’t, hence why we started investing in the space when I created the company,” said David Jones, founder of BrandTec
Adweek
NOVEMBER 18, 2024
Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of "being picked on" for a condition she didn't understand.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
NOVEMBER 18, 2024
As online creators enter metaverse platforms such as Roblox and Fortnite, some are engaging in fraudulent behaviors that observers believe could damage brands and marketers’ growing interest in the medium, according to five experts in this space. Fortnite and Roblox are in the process of transforming from video games into full-service creator platforms.
Adweek
NOVEMBER 18, 2024
WIVB weekend morning meteorologist Nick Guzzo signed off from the Buffalo CBS affiliate after a little more than a year. "Today is a bittersweet day as it is my last night on-air in Buffalo," he wrote on social media. "I have decided to cut my time short in Buffalo and leave the broadcast news industry.
Digiday
NOVEMBER 18, 2024
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters. After four years at the helm, Waters will depart to return to the agency sector but will stay on through January to ensure a smooth handover. Schreurs steps into the role at a critical juncture. Ebiquity has evolved from offering point solutions to providing always-on services spanning media management, auditing and technology.
Adweek
NOVEMBER 18, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Andre Branch, svp and general manager of MAC Cosmetics North America at The Estee Lauder Companies. Branch shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
NOVEMBER 18, 2024
News in brief: Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips DoJ to Force Chrome Spin-off? The U.S. Department of Justice plans to ask a [.] The post DoJ Want Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; appeared first on ExchangeWire.com.
Adweek
NOVEMBER 18, 2024
Briana Brownlee made her debut on the WJXT morning show as a reporter. "I am excited to call Jacksonville home while working at such an amazing news station with an amazing team of journalists," Brownlee wrote on social media. "I look forward to telling the stories that matter to you.
Exchange Wire
NOVEMBER 18, 2024
News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [.] The post Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny appeared first on ExchangeWire.com.
Adweek
NOVEMBER 18, 2024
Bravo is coming to the Magic City. Today, NBCUniversal announced the sponsors for its first Bravo Fan Fest in Miami, which takes place on Nov. 23--and plenty of brands are coming along for the ride. The company revealed a robust slate of brand sponsorships for the event, with partners including Lexus, State Farm, Verizon, ViiV.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
NOVEMBER 18, 2024
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL.
Adweek
NOVEMBER 18, 2024
Perplexity has unveiled its AI-driven ecommerce feature, 'Buy with Pro,' for its U.S. Pro users. Previously dubbed 'Pro Shop,' consumers can now purchase items directly from Perplexity's app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete.
Martech
NOVEMBER 18, 2024
Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal: Lead generation.
Adweek
NOVEMBER 18, 2024
Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene--and likely proves less controversial than some of her other 2024 projects. Ayoh is only available online at launch, with a four-pack featuring 12-ounce bottles of each flavor--Dill Pickle Mayo, Hot Giardinayo, Original Mayo, and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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