Adweek

SEPTEMBER 18, 2023

Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

Viewability 358

Viewability Media Advertising Ad Tech 358

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. From a small business owner to a giant corporation, everyone is trying to utilize these platforms to the best of their ability.

Communications 219

Communications Media Audience Impressions 219

Adweek

SEPTEMBER 18, 2023

The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the sport by connecting domestic advertisers and European clubs to U.S. fans. The new seven-person studio, consisting of four audio and video.

Advertising 338

Advertising Marketing 338

Seth Godin

SEPTEMBER 18, 2023

Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will see us and care enough to meet us and connect. A friend just got to college and is a bit concerned that there’s not a lot to do at night.

139

139

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

SEPTEMBER 18, 2023

When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters of stagnation, U.S. ad spending accelerated to a 4.4% year-over-year gain in the second quarter, and the overall market.

Media 336

Media Marketing Advertising 336

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

A/B Testing 130

A/B Testing Education Conversion Conversion Rate 130

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib

Video Ads 130

Video Ads MarTech Marketing Advertising 130

Adweek

SEPTEMBER 18, 2023

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we've found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts.

Marketing 328

Marketing 328

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

Marketing 126

Marketing Manufacturing MarTech Communications 126

Adweek

SEPTEMBER 18, 2023

A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the library's green desk lamps flicker, light streaks through the large bay windows, and pages of ancient books turn by themselves.

328

328

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.

MarTech 124

MarTech Audience Conversion Advertising 124

Adweek

SEPTEMBER 18, 2023

In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative menus, exceptional customer service or celebrity-endorsed marketing. We traditionally assume the content is king and put the community impact behind the bottom line.

Food 317

Food Marketing 317

IAB Tech Lab

SEPTEMBER 18, 2023

Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency.

Media 105

Media 105

Adweek

SEPTEMBER 18, 2023

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the investment amount. The estimated value is according to sources familiar with the matter who spoke with Adweek anonymously. The agency's been executing an aggressive expansion strategy, with.

Agency 312

Agency 312

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Spoton Digital Media

SEPTEMBER 18, 2023

Audiences are flooded with brand messages. Each day, we see hundreds of social media posts, ads, and promotions. To stand out, you need to do something different. You need to use creative branding to attract attention, stay fresh and relevant, and build stronger connections with your ideal audience. Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

Adweek

SEPTEMBER 18, 2023

Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI.

Marketing 306

Marketing 306

Playwire

SEPTEMBER 18, 2023

Key Points The metaverse, a seamless blend of physical and virtual reality, represents the next frontier in advertising, offering a deeply personalized and immersive experience. Unlike traditional platforms where ads may feel intrusive, metaverse advertising emphasizes smooth integration into user experiences, allowing for innovative and resonant ad strategies.

Advertising 81

Advertising Ad Tech 81

VideoWeek

SEPTEMBER 18, 2023

The BBC, ITV, Channel 4, and Channel 5 have announced this morning that they are developing a joint CTV offering called ‘Freely’, which is set for launch in 2024. The joint service, specifically designed for smart TVs, will carry free IP-delivered streams of the participating broadcasters’ channels, as well as on-demand content. The project is being handled by Everyone TV, previously known as Digital UK, the organisation joint-owned by all of the above broadcasters which handle

Advertising 69

Advertising 69

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Rob Campbell

SEPTEMBER 18, 2023

I love Lego. I played with it. I’ve bought it for others. I once applied for a job there. I’ve had the privilege of presenting to people there. Lego is a brand with infinite possibilities and made with real consideration. But recently I saw this note they used to put inside their boxes and it reminded me how over the years, Lego has seemingly moved more towards instruction than imagination: Now I appreciate Lego has never been so successful.

63

63

More About Advertising

SEPTEMBER 18, 2023

Specsavers isn’t just the best possible advertisement for in-house agencies, it’s often the best ad for ads. Its big area currently is hearing, offering hearing aids from £495 (they often cost thousands) so it’s reminding us of the joys of ordinary, everyday sounds when you can hear them properly again. When the airwaves are awash … The post Listen up: another winner from Specsavers first appeared on More About Advertising.

Agency 59

Agency Advertising 59

AdPulp

SEPTEMBER 18, 2023

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […] The post United Auto Workers Is Battling the Culture of “Corporate Greed” appeared first on Adpulp.

57

57

More About Advertising

SEPTEMBER 18, 2023

Sir Martin Sorrell’s S4 Capital has posted yet another profit warning, saying revenues in 2023 will be lower than last year and profit margins narrower after slower than expected trading over the summer. The company reported a loss before tax of £23.2m in the six months to June 30. Revenue was £517m, up just 2.5& … The post Sorrell faces one of his biggest challenges as S4 Capital flops again first appeared on More About Advertising.

Advertising 59

Advertising Finance Media Agency 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

InMobi

SEPTEMBER 18, 2023

Meet Saurav Dutta, VP of Product Marketing for InMobi Exchange. In this conversation, he talks about how his journey that started in 2013 has panned out, and his #LifeAtInMobi. Tell us about your role I head the product marketing pod for InMobi Exchange. We have a team of about fifteen people, spread across geographies in London, North America, and India.

Conversion 52

Conversion Shipping Marketing 52

Playwire

SEPTEMBER 18, 2023

Key Points What is it? The metaverse is an immersive virtual environment where humans interact with other humans and non-human players, in real-time, via avatars. Why should you care about the metaverse? The metaverse is a playground for content creators of every size and shape, which makes it the perfect place for brands to interact with their target audience in an immersive, yet non-intrusive way.

Advertising 52

Advertising Audience Ad Tech 52

AdPushup

SEPTEMBER 18, 2023

If you’re looking for some key tips to improve ad performance, check out these pointers and strategies. If you are an ad publisher, you have to keep your audience engaged enough. You need to find the perfect balance between regular content and ad content, otherwise known as ad density, to maintain a great user experience. [.

Audience 52

Audience Ad Ops Ad Tech 52

AdvertiseMint

SEPTEMBER 18, 2023

Bringing in new customers is crucial for the growth of your business. But how much is each new customer really costing you? Understanding your customer acquisition cost (CAC) will allow you to unlock powerful insights for growth. CAC is simply the price to acquire a new customer. Should you pay $100 or $500 per new buyer? With CAC, you can see clear returns on marketing campaigns.

Conversion Rate 52

Conversion Rate Conversion ROI A/B Testing 52

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

AdPushup

SEPTEMBER 18, 2023

If you’re looking for some key tips to improve ad performance, check out these pointers and strategies. If you are an ad publisher, you have to keep your audience engaged enough. You need to find the perfect balance between regular content and ad content, otherwise known as ad density, to maintain a great user experience. [.

Audience 52

Audience Ad Ops Ad Tech 52

AdvertiseMint

SEPTEMBER 18, 2023

Is Amazon FBA worth it? This is a question all Amazon sellers have to answer at some point. FBA is a program Amazon designed to make life easier for online sellers. But like all things, Amazon FBA has its pros and cons. This blog post will weigh the pros and cons of running an Amazon FBA business. What Is the Amazon FBA? Amazon FBA, or Fulfillment by Amazon, is a service provided by Amazon to allow sellers to store their products in Amazon’s fulfillment centers.

Shipping 52

Shipping Advertising Agency Marketing 52

Digital Turbine

SEPTEMBER 18, 2023

In today’s football season, fans aren’t just watching the game on TV, they’re also glued to their mobile screens. Whether it’s managing fantasy football teams, placing bets, or checking live stats, second screens have become a must. With this in mind, brands have a unique opportunity to connect with their audience beyond traditional TV ads through in-app advertising.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

AdvertiseMint

SEPTEMBER 18, 2023

How much does Amazon make a day? It’s a question that piques the curiosity of anyone interested in the e-commerce empire that Amazon has become. The company has several business ventures that generate mind-boggling amounts on a daily basis. This article will delve into Amazon’s daily earnings, exploring the factors contributing to its income and shedding light on the scale of its operations.

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing