Adweek
MARCH 29, 2024
Brazil consistently receives numerous awards at Cannes each year. AKQA Sao Paulo's "Never Done Evolving" campaign for Nike won the Grand Prix in the Digital Craft category in 2023. AlmapBBDO's "E4RTH" campaign for B3 Stock Exchange was recognized with a Grand Prix in the Creative B2B category. Brazilian creativity has been recognized and celebrated for.
Martech
MARCH 29, 2024
You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.
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Seth Godin
MARCH 29, 2024
Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if I take action? If I ignore this, will I fall behind? What are the promises being made? Are they achievable–promises that break the laws of physics or contradict my experience are hard to believe.
MNTN
MARCH 29, 2024
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? And what do the big shake-ups at Disney+ and Hulu mean for everyone? This week, our team discussed these latest news updates in the MNTN Slack newsroom. Stephen Graveman (Content Marketing Manager): Hey, here’s an interesting story going around this week: a new forecast by Advertiser Perceptions p
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPushup
MARCH 29, 2024
Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here. ‘Ad tag’ as a term is used a lot in the ad tech industry. Usually, it is known to be the code involved in serving [.
AdExchanger
MARCH 29, 2024
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […] The post The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 29, 2024
The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge can often provide a decisive competitive edge. The notion of easily obtaining free data has sparked extravagant claims and controversy. But, as your mom probably told you — if something seems too good to be true, it is.
MNTN
MARCH 29, 2024
For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But as a cutting-edge digital tool, CTV has no ceiling — and it’s only picking up innovative speed. With recent advancements to help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities, where does this leave the current state of CTV advertising?
Playwire
MARCH 29, 2024
What does it take to build a thriving, dedicated, and loyal community? It’s a question on the minds of creators and publishers alike and one that’s a defining factor in whether or not success is achievable or if digital dreams fall flat. One strategy? Find your niche, dig deep, and give your audience what they want. For Lambgoat , this approach has fueled over 20 years of growth.
MNTN
MARCH 29, 2024
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Awareness gets raised, and they’re well on their way to a conversion.
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Exchange Wire
MARCH 29, 2024
This week on The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons Big tech has been in hot water lately. Apple was hit with an [.] The post The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons appeared first on ExchangeWire.com.
Martech
MARCH 29, 2024
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. In other words, it’s aimed at being an end-to-end content supply chain that, because it deploys generative AI, can be at the service of business users rather than just creative professionals.
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