Adweek
JULY 18, 2024
Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The Underdogs: OOO (Out of Office)," created in-house, the crew is in Thailand, racing against the clock to launch a new product by the.
The Ad Tech Blog
JULY 18, 2024
AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices. Diverse training data is crucial for reducing bias.
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Adweek
JULY 18, 2024
Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix. A source familiar with the matter told ADWEEK the leadership change comes as the company aligns its team structure with business priorities. Moving forward, Netflix will be hiring a.
Martech
JULY 18, 2024
CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of “active attention” as measured by the study. Mobile ads clocked in 1.2 to 2.4 seconds, depending on how premium the domain was.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 18, 2024
The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United.
VideoWeek
JULY 18, 2024
Back in April, IAB forecast digital video to surpass linear TV in US ad spend this year. Now the trade organisation has released part two of its ‘2024 Digital Video Ad Spend & Strategy Report’, to examine the motivations of buyers who now consider social video (70 percent) and CTV (69 percent) a “must buy” on their media plans, including where those budgets are coming from.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 18, 2024
If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.
Adweek
JULY 18, 2024
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated streaming service boasts over 14 million subscribers around the globe and is a must-have streamer among the young--and young at heart--audiences that congregate at.
Martech
JULY 18, 2024
Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock its true potential? This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies. In Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics , you’ll discover: Why data and analytics are the fou
Adweek
JULY 18, 2024
Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract with oil giant Shell. Havas Media won Shell's media business in September, following a three-month review, and took over B2C strategic media buying.
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Martech
JULY 18, 2024
“How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home where it belongs, but my heart is still on the beach, where I spent a wonderful 10-day vacation. It’s hard to have a bad time when the sun is shining, the drinks are flowing and the ocean is just a few steps away. But an idyllic setting and a congenial group of friends aren’t enough to make a vacation successful.
Adweek
JULY 18, 2024
Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods.
Exchange Wire
JULY 18, 2024
The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? The future is looking bright for the UK’s [.] The post IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade appeared first on ExchangeWire.com.
Adweek
JULY 18, 2024
When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and abject terror, unless, of course, the dish served up included some classic advertising in the category from Halo Top and Little Baby's. The.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 18, 2024
Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. Here are some highlights, the first one is especially interesting for marketers. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.
Adweek
JULY 18, 2024
With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as a skill she learned early on. Now, as senior vp of retail media at Albertsons Media Collective, Argyilan draws on her creative roots as well as her.
AdExchanger
JULY 18, 2024
The Department of Justice’s (DOJ) antitrust trial against Google is just over seven weeks away. On this week’s podcast, amid the summer heat, we serve up an ice-cold refresher on the upcoming antitrust trial, filed in January 2023, not to be confused with the search antitrust trial that recently wrapped. A ruling on that case […] The post A Primer On The DOJ’s Upcoming Antitrust Trial Against Google appeared first on AdExchanger.
Seth Godin
JULY 18, 2024
One of the valid complaints about some AI systems is that they make stuff up, with confidence, and without sourcing, and then argue when challenged. Unsurprisingly, this sounds a lot like people. We often end up with what we are willing to tolerate. Show your work and ask for receipts.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 18, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: If Outstream Was A Person appeared first on AdExchanger.
Exchange Wire
JULY 18, 2024
ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [.] The post ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities appeared first on ExchangeWire.com.
AdExchanger
JULY 18, 2024
Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit. The post Netflix’s Advertising Business Is Boosting Profit Margins appeared first on AdExchanger.
Ad Badger
JULY 18, 2024
Interested in self-publishing your book? Amazon KDP, or Kindle Direct Publishing, lets you publish your work and reach readers globally. Read More What Is Amazon Kindle Direct Publishing (KDP)? The post What Is Amazon Kindle Direct Publishing (KDP)? appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 18, 2024
Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page. That’s the problem startup Fibr hopes to solve. The post Newly Funded Startup Fibr Is Using AI To Personalize Landing Pages appeared first on AdExchanger.
Exchange Wire
JULY 18, 2024
UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [.] The post Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week appeared first on ExchangeWire.com.
AdExchanger
JULY 18, 2024
The Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small businesses and their concerns with the APRA, the latest attempt at setting national privacy standards. The post Ad Tech Leans On SMBs To Oppose The Next Attempt At A Federal Privacy Law appeared first on AdExchanger.
More About Advertising
JULY 18, 2024
Sir Martin Sorrell’s MediaMonks has become Monks (or, strictly speaking.monks but we’ll call them Monks) in what is probably a timely rebrand and, anyway, it isn’t primarily a media company. Monks now come in two parts: marketing services and technology services, powered, they say, by AI platform Monks.Flow. Wesley ter Haar and Bruno Lambertini … The post Sorrell’s MediaMonks drops media for.monks first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JULY 18, 2024
Toyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers. The post How Toyota Uses TV Home Screens To Reframe The Camry Brand appeared first on AdExchanger.
Digiday
JULY 18, 2024
Marketers are paying close attention to YouTube’s recent lurch to long-form. In the case of Revolut, a U.K. based challenger bank, that’s playing into its focus on creators that base themselves on the Google-owned platform. “YouTube is typically the main focus,” said Fiona Davies, Revolut’s head of growth for the U.K., Ireland, and the Nordics, when asked about the company’s creator strategy.
AdExchanger
JULY 18, 2024
The Threads app is a counterpoint to the argument that scale and reach are what count. Plus, the USPS has been disclosing info on customers. The post Why Threads Does (And Doesn’t) Matter; The Pixel Bullseye appeared first on AdExchanger.
Rob Campbell
JULY 18, 2024
It’s Brian May’s birthday today, so given it has been 4 days of slightly seething posts, I considered ending the week on a positive. And then I realised that sometimes, ‘seething’ is my version of positive so I wrote this. Obviously, right now there is a lot of talk about AI. And in our industry specifically, a lot of that conversation revolves around how it will destroy advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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