Adweek
DECEMBER 17, 2024
ABC World News with David Muir remained America's No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the.
AdExchanger
DECEMBER 17, 2024
Olivia Kory has experience up and down the online advertising supply chain, including at Sonos, Netflix, Quibi, TubeMogul and the Publicis agency Starcom MediaVest. Its been a long road home to Detroit, where she works remotely as head of strategy at Haus, an ad measurement and incrementality testing startup. In this weeks episode, we catch […] The post For Incrementality Testing, Its One Step At A Time appeared first on AdExchanger.
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Adweek
DECEMBER 17, 2024
As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.
VideoWeek
DECEMBER 17, 2024
After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. If Google was no longer removing cookies but leaving it up to users to opt in or out, what did this mean for an industry that had spent the past four years exp
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 17, 2024
The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. Many take their holiday ho ho hos to.
AdExchanger
DECEMBER 17, 2024
This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games. For those who have been championing in-game advertising for years, […] The post If Games Want Brand Advertising, They Should Play By Brands Rules appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 17, 2024
Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting for 7.8% of all spend while retail media networks will reach a stunning $62.35 billion, accounting for 14.7% of spend.
Adweek
DECEMBER 17, 2024
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter's archives and top cultural trends at the center of those.
Martech
DECEMBER 17, 2024
Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.
Adweek
DECEMBER 17, 2024
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana Davila left in 2022. She will lead P.F. Chang's global marketing strategy, executing a strategic vision around brand loyalty and customer engagement in.
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Ad Monsters
DECEMBER 17, 2024
In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
Adweek
DECEMBER 17, 2024
Derek Rowles has been named news director for Raleigh CBS affiliate WNCN. "Derek has been an invaluable member of the CBS 17 newsroom since coming to the station. As our Assistant News Director, he made an immediate impact with his deep knowledge of the market and strategic vision. He knows and cares about the people.
Basis
DECEMBER 17, 2024
2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Agencies confronted mounting signal loss , the rise of AI (and clients expectations around its usage), ongoing media fragmentation , and a variety of transformative regulatory developments all against the backdrop of significant economic and financial pressures.
Adweek
DECEMBER 17, 2024
The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. 72andSunny has produced the League's Super Bowl ads since 2019. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 17, 2024
2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.
Adweek
DECEMBER 17, 2024
On one side of the room, there's a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there's an elaborate holiday display with Christmas trees, glowing candles, crystal goblets, and enough sweet treats to cause a diabetic coma. Which is more appealing?
Ad Badger
DECEMBER 17, 2024
If you thought Amazon PPC in 2024 would be a walk in the park, surpriseit was more like running a. Read More Amazon PPC in 2024: The Year in Review for Advertisers The post Amazon PPC in 2024: The Year in Review for Advertisers appeared first on Ad Badger.
Adweek
DECEMBER 17, 2024
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales. Companies realized that the key to success with influencers is to genuinely trust the creator, allowing them to steer the collaboration in a way that.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
DECEMBER 17, 2024
If your organization struggles to reach sales goals, many strategies can help you bring more leads down the sales funnel. However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.
Adweek
DECEMBER 17, 2024
Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, "starting the conversations that no one else is really in a position to start." Currently, that's a deep dive into the motives and funding of.
AdvertiseMint
DECEMBER 17, 2024
Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. As listener engagement surges and targeting technologies advance, the landscape of podcast ads will shift significantly.
Adweek
DECEMBER 17, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Vondrasek, chief commercial officer of Hyatt Hotels Corporation. Mark shares how Hyatt is redefining hospitality through innovation, well-being, and customer-centric experiences. From loyalty programs that extend care to loved ones to cutting-edge digital personalization, Mark provides.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
DECEMBER 17, 2024
With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon, author of Winning the Global Talent Showdown, observed: You can have all the latest technology you want, but if you dont have the talent behind it
Adweek
DECEMBER 17, 2024
KOLD anchor Ana Orsini has died. She was 28. "Last week, we lost a beloved member of our KOLD news team. Ana Orsini was our anchor, a leader of the morning team, and most importantly a great friend to so many at the station. I had the pleasure of working with her during the morning,".
MNTN
DECEMBER 17, 2024
The smoother and more frictionless a brands sales funnel , the easier it is to drive conversions and generate revenue and thats where automation can help. An automated sales funnel can accelerate the customer journey and reduce the need to manually oversee key tasks like lead nurturing and following. The following guide will tell you everything you need to know about sales funnel automation so you can leverage the strategy to fuel your business growth.
Adweek
DECEMBER 17, 2024
The morning show battles are settling into the new normal as NBC News' Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened its lead over ABC News' Good Morning America during the week of Dec. 9, and extended its winning streak in total viewers to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
DECEMBER 17, 2024
News in brief: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks Google Faces New Ad Tech Lawsuit in Australia Google is facing a new [.] The post Google Faces Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks appeared first on ExchangeWire.com.
Adweek
DECEMBER 17, 2024
Maria Rozman has been hired as senior director of News for Spectrum Noticias. Charter said Rozman will help shape the future of Spectrum's Spanish language news programming. She joins Spectrum News from Telemundo Atlanta, where she served as the news director and also supported Telemundo stations in Alabama, Georgia, Tennessee, and South Carolina.
Exchange Wire
DECEMBER 17, 2024
FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [.] The post VIOOH & FRAMEN Take Off in Australia withVirgin Australia in Bold DOOH Move appeared first on ExchangeWire.com.
Adweek
DECEMBER 17, 2024
The cofounder of the digital publisher Ozy Media, Carlos Watson, was sentenced on Monday to nearly a decade in prison because of a bombshell revelation that he and his business partner, Samir Rao, had sought to defraud investors by lying about key financial information. Watson, who pleaded not guilty, disputed the charges, claiming that he.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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