Adweek
MAY 16, 2024
Lifestyle publisher Real Simple partnered with social platform Pinterest on Wednesday to produce a shoppable print magazine, part of a broader push from both parties to shorten the distance between the inspiration and transaction phases of the consumer journey. Real Simple, a Dotdash Meredith property that offers readers home furnishing tips and recipes, introduced the.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
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Adweek
MAY 16, 2024
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that's among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 16, 2024
McDonald's continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor's "How Sweet It Is (To Be Loved By You)," celebrates how grandmas--whether they're called abuela, nana, yia-yia or gigi--know the power of enhancing a.
Seth Godin
MAY 16, 2024
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain them away with a negative test or a shrug of the shoulders.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
Adweek
MAY 16, 2024
Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose culinary acumen didn't rise above scrambled eggs and turkey sandwiches, New York Times Cooking editor Sam Sifton penned a piece that recommended a new brand.
Seth Godin
MAY 16, 2024
A few hundred years ago, small towns in New England embraced the idea of the town hall. Citizens (at the time, just the white men) came together and worked through the town’s agenda. Each person could speak, each person could vote, it was direct and sometimes effective. Part of the innovation was the idea that each vote was equal, regardless of how much land you owned or wealth or status you had acquired.
Adweek
MAY 16, 2024
Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment. Data from market research firm 3Gem, however, brings some order to the chaos by highlighting why someone might choose one medium over another. Streaming platforms, for example, win for entertainment, while more consumers prefer either social media.
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Ad Monsters
MAY 16, 2024
A new study unveils Gas Station TV’s (GSTV) dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers. As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement.
Adweek
MAY 16, 2024
First, The Walking Dead. Later, the Oscars. Now, Star Wars. Design and make software brand Autodesk is tied to an embarrassment of intellectual property riches, and its marketing is leveraging this to reach potential customers. Autodesk software is used to design elements of high-profile pieces of entertainment, including at Lucasfilm and Disney to bring the.
Martech
MAY 16, 2024
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. The group, which calls itself “The Senate AI Gang” ( Is there a secret handshake?
Adweek
MAY 16, 2024
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue--or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand--the name of the companies' combined upcoming sports streamer--during TV upfront week on Thursday. The Venu moniker keeps the idea.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 16, 2024
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing. Our industry is facing a similar reality now. We’ve outgrown cookies. Despite the […] The post Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability appeared first on AdExchanger.
Adweek
MAY 16, 2024
Natasha Leggero describes her period as "a brave-hearted warrior on the battlefield" and admits she once leaked in a wave pool at a water park--and blamed it on someone else. Her compadre X Mayo likens her monthly menses to "a serial killer who cannot be satisfied." If you're not up for this kind of real.
Martech
MAY 16, 2024
The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises.
Adweek
MAY 16, 2024
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 16, 2024
Amperity, the customer 360 platform, is describing its new, composable CDP offering as the first “Lakehouse CDP.” This approach obviates the need for reverse ETL — the commonly used means of synching data from a data warehouse to an operating system such as a CDP — or data copying. Amperity Bridge will allow users to point and share data to and from a data warehouse.
Adweek
MAY 16, 2024
Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn't intend to buy. The retailer wants to convey that relatable sentiment in a new marketing campaign, "That Target Feeling," which depicts.
illumin
MAY 16, 2024
Humor makes the advertising world go round, or at least it used to. A good laugh is known to drive sales and boost viewership. Many successful ads and commercials rely on comedy to build engagement and humor plays a central role in reducing ad fatigue. That being said, funny ads are less common than they used to be. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s.
Adweek
MAY 16, 2024
When Nancy Hall told a college advisor that she eventually wanted to be a CEO, he said that was an unrealistic goal because "only men are CEOs, and typically men that are CEOs are over 6 feet." Because Hall was 5 feet tall, "he didn't think that was in my future." The incident motivated her.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
MAY 16, 2024
Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. While some major broadcasters have moved away from the annual sales pitch, for most they’re still a cornerstone of the yearly calendar.
Adweek
MAY 16, 2024
Chris Bradley freely admits he's not a conventional sports guy, but when a neighbor mentioned "this golf thing" about a decade ago, it caught his attention. That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport.
AdExchanger
MAY 16, 2024
TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […] The post YouTube Is Invading The Living Room appeared first on AdExchanger.
Adweek
MAY 16, 2024
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU's Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins' first time leading the Fox upfront after.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 16, 2024
In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why marketers pay millions to use ad verification companies. But the tools don’t catch everything. When it comes to rooting out made-for-advertising schemes or spotting discrepancies between what’s in a bid request and a served impression, […] The post Measuring Muck appeared first on AdExchanger.
Ad Badger
MAY 16, 2024
When it comes to selling products on Amazon, effective advertising and efficient inventory management are two essential components of a. Read More Inventory Management: Linking Amazon Advertising The post Inventory Management: Linking Amazon Advertising appeared first on Ad Badger.
AdExchanger
MAY 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, cultural heft and more than 1 billion monthly active users – including 150 million in the US. But within a year, ByteDance, TikTok’s Chinese owner, must divest the app or face banishment from US app stores and […] The post TikTok’s Tricky Suitors; The New Age Of Upfronts appeared first on AdExchanger.
Digiday
MAY 16, 2024
Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports. Rita Ferro, Disney’s president of advertising, put it right out there near the outset of the company’s upfront on Tuesday: “We’re leading the transformation in our global advertis
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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