Adweek
MAY 16, 2024
Lifestyle publisher Real Simple partnered with social platform Pinterest on Wednesday to produce a shoppable print magazine, part of a broader push from both parties to shorten the distance between the inspiration and transaction phases of the consumer journey. Real Simple, a Dotdash Meredith property that offers readers home furnishing tips and recipes, introduced the.
Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
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Adweek
MAY 16, 2024
McDonald's continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor's "How Sweet It Is (To Be Loved By You)," celebrates how grandmas--whether they're called abuela, nana, yia-yia or gigi--know the power of enhancing a.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 16, 2024
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that's among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
MAY 16, 2024
A new study unveils Gas Station TV’s (GSTV) dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers. As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement.
Adweek
MAY 16, 2024
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue--or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand--the name of the companies' combined upcoming sports streamer--during TV upfront week on Thursday. The Venu moniker keeps the idea.
Martech
MAY 16, 2024
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. The group, which calls itself “The Senate AI Gang” ( Is there a secret handshake?
Adweek
MAY 16, 2024
When Nancy Hall told a college advisor that she eventually wanted to be a CEO, he said that was an unrealistic goal because "only men are CEOs, and typically men that are CEOs are over 6 feet." Because Hall was 5 feet tall, "he didn't think that was in my future." The incident motivated her.
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illumin
MAY 16, 2024
Humor makes the advertising world go round, or at least it used to. A good laugh is known to drive sales and boost viewership. Many successful ads and commercials rely on comedy to build engagement and humor plays a central role in reducing ad fatigue. That being said, funny ads are less common than they used to be. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s.
Adweek
MAY 16, 2024
Natasha Leggero describes her period as "a brave-hearted warrior on the battlefield" and admits she once leaked in a wave pool at a water park--and blamed it on someone else. Her compadre X Mayo likens her monthly menses to "a serial killer who cannot be satisfied." If you're not up for this kind of real.
VideoWeek
MAY 16, 2024
Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. While some major broadcasters have moved away from the annual sales pitch, for most they’re still a cornerstone of the yearly calendar.
Adweek
MAY 16, 2024
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
MAY 16, 2024
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain them away with a negative test or a shrug of the shoulders.
Adweek
MAY 16, 2024
Chris Bradley freely admits he's not a conventional sports guy, but when a neighbor mentioned "this golf thing" about a decade ago, it caught his attention. That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport.
Ad Badger
MAY 16, 2024
When it comes to selling products on Amazon, effective advertising and efficient inventory management are two essential components of a. Read More Inventory Management: Linking Amazon Advertising The post Inventory Management: Linking Amazon Advertising appeared first on Ad Badger.
Adweek
MAY 16, 2024
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 16, 2024
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing. Our industry is facing a similar reality now. We’ve outgrown cookies. Despite the […] The post Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability appeared first on AdExchanger.
Adweek
MAY 16, 2024
Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose culinary acumen didn't rise above scrambled eggs and turkey sandwiches, New York Times Cooking editor Sam Sifton penned a piece that recommended a new brand.
Martech
MAY 16, 2024
Amperity, the customer 360 platform, is describing its new, composable CDP offering as the first “Lakehouse CDP.” This approach obviates the need for reverse ETL — the commonly used means of synching data from a data warehouse to an operating system such as a CDP — or data copying. Amperity Bridge will allow users to point and share data to and from a data warehouse.
Adweek
MAY 16, 2024
First, The Walking Dead. Later, the Oscars. Now, Star Wars. Design and make software brand Autodesk is tied to an embarrassment of intellectual property riches, and its marketing is leveraging this to reach potential customers. Autodesk software is used to design elements of high-profile pieces of entertainment, including at Lucasfilm and Disney to bring the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
MAY 16, 2024
A few hundred years ago, small towns in New England embraced the idea of the town hall. Citizens (at the time, just the white men) came together and worked through the town’s agenda. Each person could speak, each person could vote, it was direct and sometimes effective. Part of the innovation was the idea that each vote was equal, regardless of how much land you owned or wealth or status you had acquired.
Adweek
MAY 16, 2024
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU's Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins' first time leading the Fox upfront after.
AdExchanger
MAY 16, 2024
TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […] The post YouTube Is Invading The Living Room appeared first on AdExchanger.
Exchange Wire
MAY 16, 2024
On today’s news digest: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill Google has unveiled a revamped, AI-enhanced version of its Search. AI Overviews will provide AI-generated answers which appear at the top of a [.] The post Google Unveils New Search; Netflix to Broadcast Christmas NFL Games; TikTok Creators Sue Ban Bill appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
MAY 16, 2024
In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers. The post Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest appeared first on AdExchanger.
Digiday
MAY 16, 2024
When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants and publicly expressing frustrations about agencies covertly earning margins on their ad dollars. So, when a recent ANA report highlighted how major agency holding companies profit from media sales to clients, there was an expectation of a significant uproar.
AdExchanger
MAY 16, 2024
In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why marketers pay millions to use ad verification companies. But the tools don’t catch everything. When it comes to rooting out made-for-advertising schemes or spotting discrepancies between what’s in a bid request and a served impression, […] The post Measuring Muck appeared first on AdExchanger.
Digiday
MAY 16, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify A therapy session and a one-on-one with your manager can be eerily similar. In fact, managers often have to navigate tough conversations with team members. Those conversations range from figuring out a flexible work schedule so that your team member feels comfortable picking up their child from school instead of attending a 4 p.m. meeting to telling a team member they’re being laid off and will need to turn over their laptop ASAP.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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