Adweek
JULY 2, 2024
The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly changing how marketers do their jobs, improving systems and streamlining tedious processes. As the deadlines for corporate net zero targets inch nearer, the use.
Ad Monsters
JULY 2, 2024
With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs. Yahoo Creative, under the leadership of Tony Gemma, embodies these principles.
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Adweek
JULY 2, 2024
In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids. Going for the young adult market meant appealing to Gen Z's sense of nostalgia. The brand and its agency partner Wieden+Kennedy, had already succeeded with its "Famous Orders," where celebrities like Mariah Carey, J Balvin.
Seth Godin
JULY 2, 2024
It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The same is true for organizations. As the world changes faster and faster, it seems clear that organizations that prize plasticity will thrive.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 2, 2024
In this Sophie's Choice situation, the hits just keep coming for a kid named Darren. First he learns that his sister, Sarah, is the apple of his mother's eye, and then his entire world flips upside down with the revelation that Dad isn't really Dad. And all because of Rebel Creamery, whose better-for-you product serves.
Exchange Wire
JULY 2, 2024
On today’s news digest: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels Last week, the European Commission informed Apple that it was the first company found to be in breach [.] The post Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
Adweek
JULY 2, 2024
The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.
AdExchanger
JULY 2, 2024
Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […] The post Instream Or Out?
Adweek
JULY 2, 2024
Copa America kicked off a summer of soccer in 2024, but it's the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams from North, Central and South America and the Caribbean during the South American Football Confederation (Conmebol)'s quadrennial.
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Smart Insights
JULY 2, 2024
Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. … The post How to create a customer experience strategy across the full lifecycle appeared first on Smart Insights.
Adweek
JULY 2, 2024
The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman helping a tablemate struggling to get ketchup out of a bottle. Meanwhile, a dad paints a ketchup portrait atop an.
AdExchanger
JULY 2, 2024
Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011. The post Comic: Feeding The Graph appeared first on AdExchanger.
Adweek
JULY 2, 2024
On this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Dmitri Siegel, chief creative, brand and digital officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 2, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is also, of course, a MarTech contributor.
Adweek
JULY 2, 2024
Dancing is a universal language. Spend just five minutes online and you'll see how some dances have become viral sensations worldwide. Choreographer Charm La'Donna is responsible for many of these popular dances. La'Donna is a prominent choreographer, dancer, director and creative director who is inspired by instinct. She began her career by touring with Madonna.
Martech
JULY 2, 2024
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three biggest challenges of RMNs and insights into how marketers can overcome them.
AdExchanger
JULY 2, 2024
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars. The post This Startup Is Serving Up A Cocktail Of CTV And DOOH appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Rob Campbell
JULY 2, 2024
Take a look at this photo of Bjorn Borg and John McEnroe. How good is it? Two icons of tennis … Hell, for people of a certain age, they’re still icons, despite this pic being taken in 1978. But this isn’t about them, this is about McEnroe’s shirt. McEnroe’s NIKE shirt. Notice anything about it? Anything different at all?
AdExchanger
JULY 2, 2024
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions? The post Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political appeared first on AdExchanger.
Digiday
JULY 2, 2024
According to sources, media buyers can still buy Yahoo video inventory using The Trade Desk following a weeks-long dispute, including marketplace suspensions. While exact details remain unclear, a gap has seemingly been narrowed over how video advertising inventory is represented, even after an earlier July 1 deadline. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.
AdExchanger
JULY 2, 2024
Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related products. According to research released by TripAdvisor last month, 84% of travelers are actively in the market for electronics, streaming services, food, booze and financial services. This tendency creates a unique opportunity for brands […] The post Travelers Just Want To Spend appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
JULY 2, 2024
Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [.] The post Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising appeared first on ExchangeWire.com.
More About Advertising
JULY 2, 2024
The Euros are only half way through but System1 is quick off the mark, as ever, with its tally of winners (so far.) 5.9 is best available for emotional impact etc. The top UK Euros ads for 2024 1/ Paddy Power – “Europe’s Favorite” – 5.9 Star-Rating (Sports betting custom sample): 2/ Irn Bru – … The post System1 names top-scoring UK Euros ads (at half-time) first appeared on More About Advertising.
Exchange Wire
JULY 2, 2024
Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [.] The post Greenbids Announces Compliance with GARM’s Global Framework appeared first on ExchangeWire.com.
More About Advertising
JULY 2, 2024
So Cannes has come and gone for yet another year. The vomit-stained yachts have been scrubbed, the Mimosa glasses have been rinsed and the hookers on the Croisette have gone back to wherever they came from. Meantime, the Lion winners are polishing their trophies before putting them on display in their reception areas where non-winning … The post Cannes Takeaways: Adscam’s George Parker on why cash is king first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 2, 2024
This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. The mid-year review VidCon’s Gen Z attendees speak out Paramount seeks streaming merger, Netflix & Amazon reignite programming market, ESPN surrenders NBA games and more The mid-year review In a streak of unprecedented years, 2024 is still panning out to be a pretty eventful one.
AdPushup
JULY 2, 2024
Is AMP actually slowing down your WordPress site? Discover how to safely disable AMP and explore all the essential details you need to know. When Google first announced its Accelerated Mobile Pages (AMP) project, most publishers were excited to get on the bandwagon. After all, who wouldn’t want to cut down their page load times [.
MNTN
JULY 2, 2024
Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. In this article, we’ll explore the significance of CVR and provide a step-by-step guide on how to accurately calculate this essential metric.
Ad Monsters
JULY 2, 2024
Unlock the insights from AdMonsters Ops 2024. For the first time ever, we’re making a comprehensive summary of the sessions publicly available. Dive into pioneering discussions on digital media marketing, monetization, data & identity, and more. Hey there, Monsters, ready to turbocharge your digital media strategies? We’ve got something special just for you.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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