Seth Godin
JULY 28, 2024
What a simple verb. A five-letter modifier that opens the door to discussion. If we state something as a fact, we’re asking for an argument. But seems opens the door to learning and discussion. What are you seeing that I’m not seeing?
AdExchanger
JULY 28, 2024
After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest. Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […] The post The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox appeared first on AdExchanger.
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Digiday
JULY 28, 2024
It could be said that the industry is in the midst of the AI marketing revolution, in which the promise of generative AI is to make marketing more efficient than ever. As more platforms become embedded with AI, like Google’s search function or Firefly in Adobe, tools have flooded the marketplace, tasking agencies to test and learn before incorporating those tools into their toolbelt for client work.
AdExchanger
JULY 28, 2024
Last week, before Google dropped the news that it’s not dropping third-party cookies, I was a guest on publisher consultant Alessandro De Zanche’s new and cleverly named “Not Just ADZ” podcast. At one point, I made an offhand comment that I’ve been writing about the end of third-party cookies for so long that I would […] The post Not Another Think Piece About Unkillable Cookies On Chrome appeared first on AdExchanger.
Advertiser: ZoomInfo
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Digiday
JULY 28, 2024
YouTube dominates TV viewing time and is pulling in TV ad dollars, but its ad growth is slowing, likely due to Amazon’s aggressive foray into TV ads and live sports. In other words, the battle for ad supremacy in the channel just got fiercer. How fierce? Well, if the last quarter is anything to go by, YouTube — sometimes considered the least talked about video company — might just end up being the loudest contender.
AdExchanger
JULY 28, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […] The post Ads For What You Can’t Get At Walmart; Anything Is Possible appeared firs
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
JULY 28, 2024
‘What’s better than an ad with Dua Lipa? An ad BY Dua Lipa‘ says the social media post from Porsche. Aside from this, there were ads from Uber & Fila. The post Dua Lipa for Porsche, British Airways safety video and more: creative ads of the week appeared first on Bhatnaturally.
Digiday
JULY 28, 2024
With a week under their collective belts to absorb Google’s surprising, but not shocking news, that it’s doing an about-face on deprecating third-party cookies from its browsers, media agencies large and small are choosing to press ahead as if cookies are going away — especially since they kind of are anyway. Media agencies’ main message to clients is to focus on generating quality, usable first-party data that’s compliant, because privacy issues are rendering cookies more and more useless.
More About Advertising
JULY 28, 2024
Toyota ‘Start Your Impossible’: When you think of Paralympic ads your mind instantly goes to Channel 4’s ‘Superhumans.’ They did such a great job of highlighting the unbelievable skills of these athletes but what I love about this Toyota spot is showing them as everyday people. Because that’s what they are. They’re just really bloody … The post Lauren Coates of TBWA: my Olympic ad winners (so far) first appeared on More About Advertising.
Digiday
JULY 28, 2024
This article was first published by Digiday sibling ModernRetail Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers. The fashion house and parent company Tapestry announced partnerships in July as part of a campaign called “Find Your Courage,” which brings Coach items and themes based on the brand’s spring collection to the online game platform Roblox and social avatar app Zepeto.
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More About Advertising
JULY 28, 2024
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds like a radical prediction, but it could really happen. We’re now starting to see more and more brands turning to influencers to replace ad agency creative, as the creator economy continues to increase in value … The post Majid Bahi: how the creator economy is reshaping advertising strategy and budgets first appeared on More About Advertising
Digiday
JULY 28, 2024
Last week, the NBA announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights. But the fight over which media companies are able to provide NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over. So, what’s going on, and why does it matter for advertisers?
AdPushup
JULY 28, 2024
CTV vs OTT: Discover which platform offers the best advertising opportunities for publishers. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and OTT. The world has been moving from broadcast to digital video delivery. Cable TV and satellite TV have been overtaken by OTT and CTV advertising [.
Digiday
JULY 28, 2024
Last week, Google announced an “updated approach” to its earlier plans to remove support for third-party cookies in its web browser Chrome, a move that disrupted four years of preparation among its industry peers. Related Insights Advertising around Politics Where Kamala Harris and Donald Trump stand on big tech issues Read More The earlier proposed removal of third-party cookies — the connective tissue of the $225 billion online ad industry — from Chrome mirrored Apple’s earlier decision
Advertiser: ZoomInfo
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