This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application. How it’s looked at and incorporated at both a holding company level as well as the nitty gritty of media agency work (which can easily also drift into the creative side of the business) are considerably different but the goal is similar: deliver clients results that mo
From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. Prebid Summit 2024 in NYC zeroed in on the key questions publishers are asking with a spotlight on the complex, shifting programmatic sphere.
Lawyers for the Department of Justice and Google filed lengthy written arguments Nov. 4 in the ad-tech antitrust trial ahead of closing arguments later this month. Totaling more than 1,000 pages, the revised findings of fact (FOF) threaded together court evidence and witness testimony along with each party’s argument for the case through a legal lens.
News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV AUS Plans to Ban Social Media for Under 16s In order to tackle social media’s damaging effects on children, [.] The post AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV appeared first on ExchangeWire.com.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There are very few activities that are fully reversible. Ice sculpture might be one of them. Once the ice melts, all the effort and information is lost, and refreezing lets you begin again with a new, fresh block of ice. Of course, it’s not completely gone. The thing you made remains in your memory, and in the consciousness of anyone your artistry touched.
Exchangewire Ltd is committed to keeping this website up to date and accurate. Should you nevertheless encounter anything that is incorrect or out of date, we would appreciate it if you could let us know. Please indicate where on the [.] The post Disclaimer appeared first on ExchangeWire.com.
After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Roblox studios view this trend as a rising tide that will lift all ships — but as brands explore alternatives to immersive integrations, studios anticipate potential competition between their services and Roblox’s programmatic offering.
After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Roblox studios view this trend as a rising tide that will lift all ships — but as brands explore alternatives to immersive integrations, studios anticipate potential competition between their services and Roblox’s programmatic offering.
This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all [.] The post Cookie Policy (EU) appeared first on ExchangeWire.com.
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The uncertainty is palpable as the media industry heads into 2025, but publishers still have to get their priorities in line when it comes to revenue. At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they’ll put the most focus in the coming months.
This privacy statement was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.In this privacy statement, we explain what we do with the data we obtain about you [.] The post Privacy Statement (EU) appeared first on ExchangeWire.com.
Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I’ll share the core theme of my talk with you in a moment. But first… They also released their annual State of the Marketing Operations Professionals , an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the United Kingdom.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred [.] The post Cookie Policy (UK) appeared first on ExchangeWire.com.
FTC U L8R One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Khan became a hot-button topic during the campaign run-up, and the Trump team targeted her for early replacement, the Times reported before the election. But Khan’s political […] The post Khaaaaaaaan!
This privacy statement was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the United Kingdom.In this privacy statement, we explain what we do with the data we obtain about you via [link] We [.] The post Privacy Statement (UK) appeared first on ExchangeWire.com.
This story was originally published on sister site, Glossy. On Tuesday, the U.S.’s contentious and historic presidential election, between Democratic candidate Vice President Kamala Harris and Republican candidate Donald Trump, came to an end. The result: Former President Trump won the election, becoming the second president to win two nonconsecutive terms and the first convicted of felonies.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content