Digiday

NOVEMBER 10, 2024

As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application. How it’s looked at and incorporated at both a holding company level as well as the nitty gritty of media agency work (which can easily also drift into the creative side of the business) are considerably different but the goal is similar: deliver clients results that mo

Media 95

Media Agency Marketing 95

Ad Monsters

NOVEMBER 10, 2024

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. Prebid Summit 2024 in NYC zeroed in on the key questions publishers are asking with a spotlight on the complex, shifting programmatic sphere.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

Digiday

NOVEMBER 10, 2024

After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Roblox studios view this trend as a rising tide that will lift all ships — but as brands explore alternatives to immersive integrations, studios anticipate potential competition between their services and Roblox’s programmatic offering.

Shipping 88

Shipping Video Ads Agency Marketing 88

Chief Martech

NOVEMBER 10, 2024

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I’ll share the core theme of my talk with you in a moment. But first… They also released their annual State of the Marketing Operations Professionals , an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers.

Marketing 82

Marketing MarTech 82

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

NOVEMBER 10, 2024

Lawyers for the Department of Justice and Google filed lengthy written arguments Nov. 4 in the ad-tech antitrust trial ahead of closing arguments later this month. Totaling more than 1,000 pages, the revised findings of fact (FOF) threaded together court evidence and witness testimony along with each party’s argument for the case through a legal lens.

Ad Tech 89

Ad Tech Media Marketing 89

Exchange Wire

NOVEMBER 10, 2024

Exchangewire Ltd is committed to keeping this website up to date and accurate. Should you nevertheless encounter anything that is incorrect or out of date, we would appreciate it if you could let us know. Please indicate where on the [.] The post Disclaimer appeared first on ExchangeWire.com.

52

52

Exchange Wire

NOVEMBER 10, 2024

This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all [.] The post Cookie Policy (EU) appeared first on ExchangeWire.com.

Cookies 52

Cookies 52

Digiday

NOVEMBER 10, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The uncertainty is palpable as the media industry heads into 2025, but publishers still have to get their priorities in line when it comes to revenue. At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they’ll put the most focus in the coming months.

Media 86

Media Marketing 86

Exchange Wire

NOVEMBER 10, 2024

This privacy statement was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.In this privacy statement, we explain what we do with the data we obtain about you [.] The post Privacy Statement (EU) appeared first on ExchangeWire.com.

52

52

AdExchanger

NOVEMBER 10, 2024

FTC U L8R One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Khan became a hot-button topic during the campaign run-up, and the Trump team targeted her for early replacement, the Times reported before the election. But Khan’s political […] The post Khaaaaaaaan!

98

98

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Exchange Wire

NOVEMBER 10, 2024

This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the United Kingdom.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred [.] The post Cookie Policy (UK) appeared first on ExchangeWire.com.

Cookies 52

Cookies 52

Digiday

NOVEMBER 10, 2024

This story was originally published on sister site, Glossy. On Tuesday, the U.S.’s contentious and historic presidential election, between Democratic candidate Vice President Kamala Harris and Republican candidate Donald Trump, came to an end. The result: Former President Trump won the election, becoming the second president to win two nonconsecutive terms and the first convicted of felonies.

Fashion 48

Fashion Media Marketing 48

Exchange Wire

NOVEMBER 10, 2024

This privacy statement was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the United Kingdom.In this privacy statement, we explain what we do with the data we obtain about you via [link] We [.] The post Privacy Statement (UK) appeared first on ExchangeWire.com.

52

52

Exchange Wire

NOVEMBER 10, 2024

News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV AUS Plans to Ban Social Media for Under 16s In order to tackle social media’s damaging effects on children, [.] The post AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV appeared first on ExchangeWire.com.

Media 52

Media 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing