Seth Godin
APRIL 28, 2024
Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related to our income. You pay them whether or not you’re busy. But there are two kinds of overhead, worth differentiating: Different overhead … the investments that help you and your product or service become better for your customers.
The Ad Tech Blog
APRIL 28, 2024
Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency. Enhanced User Privacy: By leveraging blockchain, user data can be anonymized, reducing the risks of personal data misuse and enhancing user trust.
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AdExchanger
APRIL 28, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Has Its Say Google’s latest cookie deprecation delay had some industry watchers speculating that it was trying to preempt a negative assessment of its Privacy Sandbox cookie alternative from the UK’s Competition and Markets Authority (CMA). Well, the CMA just released […] The post What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain appeared first on AdExchanger.
Digiday
APRIL 28, 2024
As of today, Walmart is able to sell physical goods directly to users inside Roblox. The introduction of real-life e-commerce could be a watershed moment for the company’s ambitions to become an all-encompassing destination for virtual life. Walmart’s Roblox e-commerce experience launches later today, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
APRIL 28, 2024
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […] The post Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now appeared
Digiday
APRIL 28, 2024
In case it slipped under your radar — the Competition and Markets Authority (CMA) dropped its latest opinions Friday afternoon on the merits and pitfalls of Google’s efforts to replace third-party cookies with its own alternatives in its Privacy Sandbox. Anytime this happens it’s a big deal. After all, the CMA is essentially the referee tasked with determining whether these efforts cross into anti-competitive territory.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
APRIL 28, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to social media marketing, YouTube doesn’t always get as much attention as its Meta , TikTok and X (or Twitter, or whatever) counterparts. But according to Digiday+ Research surveys conducted among brand, retailer and agency professionals every six months (including in the first quarter of this year), brands are actually increasing their marketing spend on the platf
Rob Campbell
APRIL 28, 2024
Just to be clear, I am not anti-logic. Of course not. But I am anti-blinkered logic. Where anything outside of established rules or norms are discounted because they’re outside of established rules or norms. It was the foundation of our Strategy Is Constipated, Imagination Is The Laxative talk, last year at Cannes. And ironically, if I thought it was important then … it’s become even more important now with people like Jon Evans waxing lyrical about ‘System 2’ think
Digiday
APRIL 28, 2024
Starting a new search business has always been a nearly impossible hill to climb, since one is invariably up against Mt. Everest — aka Google. However, Perplexity aims to bring its new momentum from generative search into the enterprise world of AI even while exploring ads further down its timeline. Last week, Perplexity announced its entrance into the worlds of enterprise tech.
More About Advertising
APRIL 28, 2024
If it’s raining it must be BBQ season, is the logic applied in Mother’s new ad for KFC’s Ultimate BBQ Burger. The breezy soundtrack and carefree vibe spell summer dreams, while the torrential rain represents a more realistic take on the likely weather forecast. Either way KFC, we are led to believe, will bring a … The post Mother London lets it rain on KFC’s ‘summertime’ special burger first appeared on More About Advertising.
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Digiday
APRIL 28, 2024
It has been a little over nine months since MediaMath’s Chapter 11 filing , proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech. The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years.
Digiday
APRIL 28, 2024
Monks are generally known as quiet, contemplative types. Media.Monks, the media agency network formed by Sir Martin Sorrell — founder of WPP and the agency holding company model — under corporate parent S4 Capital, has been noisy as of late, but for some of the wrong reasons. The latest addition to this presently grumbling assemblage of digital agency players — in the form of a new COO — could help get the company back into making a more harmonious noise.
Digiday
APRIL 28, 2024
The rumor mill is up and running about the fate of TikTok’s ownership in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week. The legislation requires ByteDance to sell its shares in the app to a U.S. business within 270 days (with the potential for a 90-day extension if significant progress is deemed to be made toward a sale), otherwise it will be banned outright across the U.S.
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