Adweek
FEBRUARY 7, 2024
Actor Michael Cera's recent strange behavior linking him to skincare brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called iamcerave.com. The website's heading is, "Michael CeraVe," with the description, "Human skin is his passion." In the film, Cera appears in a series.
Seth Godin
FEBRUARY 7, 2024
[and all customers are different.] Customers are why you’re here. They pay the bills and they are the primary driver of your growth. But each adds a different amount of value to your organization and the journey you’re on. The customer who spends 100x as much as the average customer might be worth considerably more attention and care. The customer who has feedback that will help you understand how to serve similar customers might be worth listening to more closely.
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Adweek
FEBRUARY 7, 2024
Court is in session and, as usual, Judge Judy is in no-nonsense mode. The famous TV magistrate, renamed Judge Beauty for e.l.f. Cosmetics' first national Super Bowl ad, is appalled that the defendant in front of her would spend $92 on makeup. She drops one of her well-known quips--"Beauty fades, dumb is forever"--and hands down.
AdExchanger
FEBRUARY 7, 2024
The Criteo bounce back is in full effect after the company reported strong profit growth and continues to hit benchmarks distancing it from the old days of retargeting. Criteo made a miniscule Q4 revenue jump – from $564 million in 2022 to $566 million last year – but earned $62 million in profit during the […] The post Criteo Profits Bounce Back, But There’s A Tough Year Ahead appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 7, 2024
Disney is making good on its promise to take ESPN direct-to-consumer. During the company's quarterly earnings call Wednesday, CEO Bob Iger announced an arrival date for the standalone ESPN streaming service, planned for August 2025. The upcoming streamer will remain separate from the joint venture with Fox and Warner Bros. Discovery, which was announced yesterday.
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 7, 2024
I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift.
Adweek
FEBRUARY 7, 2024
Microsoft is returning after a four-year hiatus to the Super Bowl this year. The tech giant's ad unveils artificial intelligence companion Copilot, making it available to people on Google Play and Apple's App Store, as well as via web experience, during the Big Game. Microsoft's "Watch Me" campaign expands on its "Empowering Us All" position.
Martech
FEBRUARY 7, 2024
Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and their message is loud and clear: Stop interrupting and start listening. Consumer behavior tells you what information they’re looking for. The brands that pay attention and address those needs will build long-term trust.
Adweek
FEBRUARY 7, 2024
There's more than one Big Game this weekend. Ahead of the upcoming Super Bowl on CBS, the ever-popular Puppy Bowl returns on Sunday, Feb. 11, at 2 p.m. for its 20th year, simulcast across Animal Planet, Discovery, TBS, truTV, Max and Discovery+. This year's matchup between Team Ruff and Team Fluff will feature 131 puppies.
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Martech
FEBRUARY 7, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience.
Adweek
FEBRUARY 7, 2024
Squarespace's cinematic Super Bowl 58 ad directed by Martin Scorsese imagines an alien invasion that no one on Earth notices. The legendary director's Super Bowl commercial debut, "Hello Down There," is a humorous story based on the premise that people are too obsessed with the digital world. So consumed are the humans of planet Earth.
AdExchanger
FEBRUARY 7, 2024
While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […] The post Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions appeared first on AdExchanger.
Adweek
FEBRUARY 7, 2024
Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they'd come together to release a new combined sports streamer in the fall of 2024. The product will combine 14 linear networks, including Fox and its portfolio of affiliates, ESPN and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 7, 2024
The Ad Angles Three unrelated companies all reported earnings on Wednesday: Uber, The New York Times and Roblox. But they do have something in common. They all have ad businesses, albeit in different flavors. The New York Times is an age-old ad seller, unlike Uber or Roblox. Yet its ad revenue is down YOY. The […] The post Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance appeared first on AdExchanger.
Adweek
FEBRUARY 7, 2024
The Privacy Sandbox's road to industrywide support hit another roadblock Tuesday. The crux of the IAB Tech Lab's 106-page analysis focuses on the ways Google-backed cookie alternative Privacy Sandbox does not support many functions enabled by the current, cookie-supported, ad-tech ecosystem, specifically calling out its lack of support in measurement, brand safety and preserving commercial.
More About Advertising
FEBRUARY 7, 2024
Publicis has confirmed its place as leader of the ad holding company pack (unless we get something wholly unexpected from Interpublic and Dentsu) with 6.3% organic growth in 2023 (5.7% in Q4) as already flagged. Data business Epsilon was the stand-out performer. Europe grew 10.3% (the UK 10.4%) woth the US up 2.3%. Just in … The post We’re the (new) leader of the pack says Sadoun as Publicis confirms 2023 numbers first appeared on More About Advertising.
Adweek
FEBRUARY 7, 2024
You haven't heard of Zeam yet, but after the Super Bowl you most likely will know the name. Zeam is a new streaming home for news, sports and culture from hundreds of local television stations across the country in one central, highly personalized hub, and it's free, live and on-demand. The new service is launching.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 7, 2024
The British Co-op and agency Lucky Generals have parted company after 6 years, reportedly on good terms. The relationship never really took off as the Co-op has not been a heavy advertiser, putting its money into another of the loyalty schemes that infest the supermarket market. Wherever you go now (apart from Aldi and Lidl) … The post Have British supermarkets forgotten what ads can do?
Adweek
FEBRUARY 7, 2024
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences.
Ad Monsters
FEBRUARY 7, 2024
Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. If we can learn anything from our list of honorees, it is that Black people are not monolithic, and neither are their professional goals and achievements.
Adweek
FEBRUARY 7, 2024
As a New England Patriots fan, I, like many others whose team missed the mark,, am looking forward to the Super Bowl for the ads. I understand how all-consuming this yearly event can be for advertisers. After all, last year's Super Bowl LVII raked in more than 113 million viewers and #SuperBowlLVII accumulated 225 million.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
FEBRUARY 7, 2024
Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [.] The post Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform appeared first on ExchangeWire.com.
Adweek
FEBRUARY 7, 2024
Snacking tomato brand NatureSweet has a new agency of record: Austin, Texas-based agency Bakery. The win comes after a four-months-long request-for-proposal process involving a handful of agencies, most of which NatureSweet said it had worked with previously. While the brand didn't disclose which agencies participated aside from Bakery, both Barkley and The Richards Group have.
Digiday
FEBRUARY 7, 2024
There has always seemingly been two Super Bowls for brands to participate in: The game day broadcast with standard (and expensive) 30-second ads, or so-called hacking everything happening around that broadcast, from second screens to experiential events , to build buzz around the Big Game. With a $7 million dollar price tag for a single, 30-second spot, a hacking strategy is a compelling argument for brands that want to be part of the Super Bowl, while simultaneously cognizant of their ad spend.
Martech
FEBRUARY 7, 2024
As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 7, 2024
Super Bowl LVIII has nearly arrived, and with it, the expectations of the first broadcast by TelevisaUnivision — entirely in Spanish. The opportunity has expected potential for big brands this coming Sunday; the 2022 Super Bowl, for Spanish-speaking audiences, achieved a record of 1.9 million viewers for the Telemundo network. One of those brands is Nissan and the company’s CMO in the United States, Marisstella Marinkovic, said in a statement that the automotive giant seized the moment
Chief Martech
FEBRUARY 7, 2024
Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C , with some occasional high-performance components written in 8086 Assembly language.
Digiday
FEBRUARY 7, 2024
Take a deep breath. What a whirlwind start to 2024 it’s been. And it’s clearly not going to slow down anytime soon. This month alone, there’s been more job cuts , ambitious ad tech initiatives launching , the heat turning up between advertisers and platforms , and the ongoing debates about the future of in-depth tracking. To put it bluntly, uncertainty is the name of the game, and it seems like it’ll hang around for most of the year.
Exchange Wire
FEBRUARY 7, 2024
On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [.] The post Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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