Seth Godin
APRIL 14, 2024
A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won’t, your competition will.
AdExchanger
APRIL 14, 2024
As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […] The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger.
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Digiday
APRIL 14, 2024
During a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation for ad overspending. The apathy was palpable at the event, where they and others expressed their frustrations to Robert Bednarski, Meta’s country director of CEE.
AdExchanger
APRIL 14, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC has earned a reputation for aggressive enforcement. But its strongest ire is reserved for location data brokers. Last Friday, the FTC finalized an order forbidding Outlogic, formerly X-mode, from sharing or selling location data that […] The post The FTC Targets Another Location Targeter; Publishers Snap To It appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
APRIL 14, 2024
It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. Between Google’s phase-out of the third-party cookie and the saturation of advertisers in the digital landscape, performance marketers are grappling with changes in the space.
AdExchanger
APRIL 14, 2024
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the bidstream and taking their cut – are raising the cost of inventory. A June 2023 Association of National Advertisers (ANA) […] The post 3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms appeared first on AdExchanger.
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Rob Campbell
APRIL 14, 2024
Systems. Processes. Models. Theories. We’re surrounded with ways to do stuff and yet it feels we’re surrounded by more boring stuff than ever before. By boring, I mean derivative. A production line of repetition, albeit with different brand names emblazoned on the front. I’ve said this before, but while a process is important … when we place more emphasis on that, than what it produces – or what we want it to produce – then we’ve got our s**t the wrong w
Digiday
APRIL 14, 2024
Considering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach. At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel — feature the capital letters AI In their headlines.
More About Advertising
APRIL 14, 2024
Venerable animals charity RSPCA lands itself in hot water for time to time, accused of animal rights activism and the like. Agency AMV BBDO is back in the chair (it worked with RSPCA years ago) and its new effort, recommending we be kind to animals instead, is hardly likely to frighten the horses even though … The post AMV BBDO tunes into ‘respect’ for RSPCA first appeared on More About Advertising.
Digiday
APRIL 14, 2024
Influencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance, despite the platform’s popularity.
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Brid.tv
APRIL 14, 2024
Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. That’s why I’ve gathered these eight practical tips on improving video ad viewability , to help website publishers boost their earnings.
Digiday
APRIL 14, 2024
It’s spring, and the cloud giants are raining heavily on the gardens of AI. Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features for enterprise adoption. However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, which will help marketers use generative AI to create personalized campaigns without third-party cookies.
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