Martech
JULY 22, 2024
To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!
Adweek
JULY 22, 2024
It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5.
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Martech
JULY 22, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JULY 22, 2024
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said that given the amount of work it would take to move away from cookies, and the amount of impact it would.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JULY 22, 2024
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!
Adweek
JULY 22, 2024
"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 22, 2024
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its.
AdExchanger
JULY 22, 2024
After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. The post Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum appeared first on AdExchanger.
Adweek
JULY 22, 2024
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster's NCAA women's March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly.
AdExchanger
JULY 22, 2024
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have […] The post Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud appeared first on AdExchanger.
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Adweek
JULY 22, 2024
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion.
AdExchanger
JULY 22, 2024
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […] The post Bacardi Takes A Sober And Serious Approach To Customer Data Collection appeared first on AdExchanger.
Adweek
JULY 22, 2024
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a.
AdExchanger
JULY 22, 2024
Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play. The post Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JULY 22, 2024
A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many more. For those who missed the event, or want a refresher on some of the highlights, we've summarized some of the major moments in the.
AdExchanger
JULY 22, 2024
The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never before. The concept of ID bridging has long been the foundation of programmatic advertising. What is cookie matching but an […] The post How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?
Adweek
JULY 22, 2024
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up.
Exchange Wire
JULY 22, 2024
On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing Netflix’s Q2 earnings are out, surpassing estimates again. The streaming giant’s ad-supported memberships grew [.] The post Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing appeared first on ExchangeWire.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 22, 2024
The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever. Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike.
Bhatnaturally
JULY 22, 2024
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share [.] The post Nike’s ‘Winning isn’t for Everyone’, Privacy on iPhone and more: top creative ads appeared first on Bhatnaturally.
Digiday
JULY 22, 2024
Google has just announced that it won’t get rid of third-party cookies in Chrome. Ad executives are left wondering if they can finally stop stocking up on antacids. The pivot, revealed yesterday, caught many by surprise — not because they believed Google’s cookie deprecation plan was foolproof, but because Google had sworn it would happen, regardless of the multiple delays.
More About Advertising
JULY 22, 2024
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist agency NERD, already established in Germany and Asia. NERD provides special tech capabilities for Roblox, Fortnite, and Minecraft and collaborates with major brands including BMW, Pringles, and Nivea on immersive experiences.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 22, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race car driver and model, Danica Patrick, back in 2010. It could be fair to say the web hosting and domain registration company knew how to make waves in the sports marketing space.
More About Advertising
JULY 22, 2024
Interpublic (IPG) has had some very welcome good news after what looks like a tough start to the year: IPG’s FCB has won Kellanova’s flagship brand Pringles from WPP’s Grey. In the US IPG will also take on Cheez-It, Eggo and Rice Krispies Treats. Most move from Publicis’ Leo Burnett although Publicis’ Le Truc ‘super … The post IPG’s FCB wins Kellanova flagship Pringles from WPP’s Grey first appeared on More About Advertising.
Digiday
JULY 22, 2024
After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard. In an “updated approach” announced in a blog post today, Google revealed it won’t be “deprecating third-party cookies.” Instead, it’s introducing a “new experience in Chrome” that lets users make an informed choice across their web browsing, which they’d be able to adjust at any time
More About Advertising
JULY 22, 2024
Change has become the (rather meaningless) mantra for 2024 – For Keir Starmer’s new Labour government and also for the much-criticised London Metropolitan Police. Commissioner Sir Mark Rowley says: “We must change for our communities and we must change for our officers and staff who serve them.” But does this mean the officers and staff … The post Met Police clambers on change bandwagon first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 22, 2024
Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied upon a consistent, ubiquitous identifier: the cookie. Yet the cookie’s days are waning. Even though Google has delayed its cookie deprecation plans (again), there will eventually come a day when the Chrome browser no longer supports third-party cookies.
More About Advertising
JULY 22, 2024
Mother has won a competitive pitch for a new client, Duolingo, and will be working on UK content and social media for the global language-learning app. Hence the rather strange picture which features the brand’s official mascot, Duo, and puts some Mother-branded pants on it. Duolingo, which keeps users hooked by gamifying language learning, had … The post Duolingo appoints Mother for UK social and content first appeared on More About Advertising.
Martech
JULY 22, 2024
Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.
Ad Rants
JULY 22, 2024
In the music industry, having access to reliable information is essential. In the past, high-quality data was primarily reserved for the biggest players, leaving smaller entities at a disadvantage. Viberate , a pioneering music data company, is changing this dynamic by making comprehensive music analytics affordable for everyone in the business. Their full professional suite is available for just $19.90 a month, a significant reduction from the previous price of $129.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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